# Spoki vs Brevo

> Brevo (ex-Sendinblue) is email-first with optional WhatsApp; Spoki is WhatsApp-first with 98% open rate and 23x average ROI plus broadcast, AI Agents and CRM built around the Meta Cloud API.

Canonical URL: https://spoki.com/it/vs/brevo

## TL;DR

- Brevo — All-in-one email marketing + light chat/SMS
- Spoki — AI-first Conversational Commerce OS: AI Agents + broadcast + CRM + 100+ integrations on the official WhatsApp Business API
- Ideal for Brevo: SMB marketing teams with email as primary channel. For everything beyond that scope, Spoki wins.

## Quando scegliere Spoki

- WhatsApp-first: 98% open rate vs ~20% email and ~40% cart-recovery vs 5-10% email
- Official Meta BSP with deep WhatsApp Business API coverage (Catalog, Flows, CTWA)
- AI Agents for sales and customer service — Brevo AI is mostly email copy
- Native cart-recovery and post-purchase flows on WhatsApp
- Broadcast campaigns on WhatsApp with segmentation, schedule and A/B tests
- Multichannel orchestration where WhatsApp + Voice AI + Email share one record

## Quando scegliere Brevo

- Mature email marketing suite with transactional email
- Broad SMB-friendly pricing on the email side

## Confronto feature

| Feature | Spoki | Brevo |
| --- | --- | --- |
| Focus | AI-first Conversational Commerce OS | All-in-one email marketing + light chat/SMS |
| Primary channel | Official WhatsApp Business API (Meta BSP) | Email primary, SMS, chat and WhatsApp |
| AI Agents | 19 dedicated AI features: Sales, Customer Service, Custom, Voice, Agentic workflows | Limited / scope-specific |
| Broadcast campaigns | Native with segmentation, scheduling, A/B tests | Limited or not native |
| CRM layer | Contacts, pipeline, tickets, segments | Often requires external CRM |
| Native integrations | 100+ (Shopify, WooCommerce, HubSpot, Salesforce, Pipedrive, Zoho) | Varies |
| Data residency | EU (GDPR-native) | FR |
| Meta Tech Partner | Yes — Official BSP | Depends on BSP |
| Languages (UI) | 6 (EN, IT, ES, FR, DE, PT) | Varies |
| Pricing model | Transparent per-conversation (Meta rates) | Monthly plans by email volume + conversation fees |

## Pricing

**Spoki** — Transparent pay-as-you-go, aligned with Meta Cloud API conversation categories. AI Agents, CRM, broadcast and 100+ integrations included.

**Brevo** — Monthly plans by email volume + conversation fees

## Migrazione da Brevo a Spoki

Spoki importa contatti e storico conversazioni da Brevo via CSV. La portabilità del numero WhatsApp passa dal processo Meta Cloud API ufficiale e richiede ~72 ore. Un onboarding specialist dedicato gestisce la migrazione end-to-end.

## FAQ

### Posso mantenere il mio numero WhatsApp?

Sì. I numeri sono portabili tra BSP via processo Meta ufficiale; Spoki gestisce la migrazione da Brevo.

### Spoki è più caro di Brevo?

Spoki ha pricing trasparente pay-as-you-go allineato alle categorie conversazione Meta, con AI Agent, CRM, broadcast e 100+ integrazioni incluse — comparabile o più economico a scala.

### Spoki ha AI Agent?

Sì — Custom AI Agent, Sales AI Agent, Customer Service AI Agent, Voice AI e workflow Agentic AI, no-code e addestrati su catalogo, documenti e FAQ.

### Spoki è GDPR-compliant con data residency UE?

Sì. Spoki è un'azienda europea con data residency GDPR-native e supporto in italiano.

## Parla con uno specialista di migrazione

Prenota una call di 30 minuti. Mappiamo il tuo setup Brevo su Spoki, manteniamo il numero e ti quotiamo la migrazione.

[Prenota una call](/it/contact)