# Spoki vs Drift

> Drift is a B2B website chat for demo capture; Spoki is a WhatsApp-first AI-first Conversational Commerce OS with broadcast campaigns and AI Agents that follow the customer beyond the website.

Canonical URL: https://spoki.com/it/vs/drift

## TL;DR

- Drift — Conversational marketing and B2B sales chat (Salesloft suite)
- Spoki — AI-first Conversational Commerce OS: AI Agents + broadcast + CRM + 100+ integrations on the official WhatsApp Business API
- Ideal for Drift: B2B SaaS sales and marketing teams running ABM and demo-booking on the website. For everything beyond that scope, Spoki wins.

## Quando scegliere Spoki

- Conversations live on WhatsApp where reply rates are higher than website chat
- AI Agents (Sales, Service, Custom, Voice) trained on product catalog and policies
- Outbound broadcasts and cart-recovery flows — not only inbound chat
- EU data residency and GDPR-native, no Salesloft enterprise contract required
- AI-first: 19 dedicated AI features including Sales AI Agent, Customer Service AI Agent, Custom AI Agents and Voice AI

## Quando scegliere Drift

- Strong B2B ABM playbooks and Salesloft pipeline integration
- Mature meeting-booking and routing for sales-led motion

## Confronto feature

| Feature | Spoki | Drift |
| --- | --- | --- |
| Focus | AI-first Conversational Commerce OS | Conversational marketing and B2B sales chat (Salesloft suite) |
| Primary channel | Official WhatsApp Business API (Meta BSP) | Website chat and conversational AI for B2B funnels |
| AI Agents | 19 dedicated AI features: Sales, Customer Service, Custom, Voice, Agentic workflows | Limited / scope-specific |
| Broadcast campaigns | Native with segmentation, scheduling, A/B tests | Limited or not native |
| CRM layer | Contacts, pipeline, tickets, segments | Often requires external CRM |
| Native integrations | 100+ (Shopify, WooCommerce, HubSpot, Salesforce, Pipedrive, Zoho) | Varies |
| Data residency | EU (GDPR-native) | Varies |
| Meta Tech Partner | Yes — Official BSP | Depends on BSP |
| Languages (UI) | 6 (EN, IT, ES, FR, DE, PT) | Varies |
| Pricing model | Transparent per-conversation (Meta rates) | Annual contracts inside the Salesloft platform |

## Pricing

**Spoki** — Transparent pay-as-you-go, aligned with Meta Cloud API conversation categories. AI Agents, CRM, broadcast and 100+ integrations included.

**Drift** — Annual contracts inside the Salesloft platform

## Migrazione da Drift a Spoki

Spoki importa contatti e storico conversazioni da Drift via CSV. La portabilità del numero WhatsApp passa dal processo Meta Cloud API ufficiale e richiede ~72 ore. Un onboarding specialist dedicato gestisce la migrazione end-to-end.

## FAQ

### Posso mantenere il mio numero WhatsApp?

Sì. I numeri sono portabili tra BSP via processo Meta ufficiale; Spoki gestisce la migrazione da Drift.

### Spoki è più caro di Drift?

Spoki ha pricing trasparente pay-as-you-go allineato alle categorie conversazione Meta, con AI Agent, CRM, broadcast e 100+ integrazioni incluse — comparabile o più economico a scala.

### Spoki ha AI Agent?

Sì — Custom AI Agent, Sales AI Agent, Customer Service AI Agent, Voice AI e workflow Agentic AI, no-code e addestrati su catalogo, documenti e FAQ.

### Spoki è GDPR-compliant con data residency UE?

Sì. Spoki è un'azienda europea con data residency GDPR-native e supporto in italiano.

## Parla con uno specialista di migrazione

Prenota una call di 30 minuti. Mappiamo il tuo setup Drift su Spoki, manteniamo il numero e ti quotiamo la migrazione.

[Prenota una call](/it/contact)