# Spoki vs Gupshup

> Gupshup is a developer-centric conversational cloud with bot tooling; Spoki is an AI-first Conversational Commerce OS with no-code AI Agents, broadcast, CRM and 100+ integrations for marketing and sales teams.

Canonical URL: https://spoki.com/it/vs/gupshup

## TL;DR

- Gupshup — Conversational messaging cloud with bot builder
- Spoki — AI-first Conversational Commerce OS: AI Agents + broadcast + CRM + 100+ integrations on the official WhatsApp Business API
- Ideal for Gupshup: Developer and bot-builder teams in APAC and emerging markets. For everything beyond that scope, Spoki wins.

## Quando scegliere Spoki

- No-code AI Agents, campaign studio and flow builder — Gupshup skews to developers and bot-builders
- Native CRM with contacts, pipeline, tickets and segments — Gupshup needs external CRM
- 100+ native integrations including Shopify, WooCommerce, HubSpot, Salesforce
- EU data residency and GDPR-native — Gupshup is India-based
- Unlimited operators and Italian-speaking support

## Quando scegliere Gupshup

- Very broad channel coverage (SMS, RCS, Voice, Email) at CPaaS scale
- Strong presence in India and emerging markets

## Confronto feature

| Feature | Spoki | Gupshup |
| --- | --- | --- |
| Focus | AI-first Conversational Commerce OS | Conversational messaging cloud with bot builder |
| Primary channel | Official WhatsApp Business API (Meta BSP) | WhatsApp, SMS, RCS, Voice, Email |
| AI Agents | 19 dedicated AI features: Sales, Customer Service, Custom, Voice, Agentic workflows | Limited / scope-specific |
| Broadcast campaigns | Native with segmentation, scheduling, A/B tests | Limited or not native |
| CRM layer | Contacts, pipeline, tickets, segments | Often requires external CRM |
| Native integrations | 100+ (Shopify, WooCommerce, HubSpot, Salesforce, Pipedrive, Zoho) | Varies |
| Data residency | EU (GDPR-native) | IT |
| Meta Tech Partner | Yes — Official BSP | Depends on BSP |
| Languages (UI) | 6 (EN, IT, ES, FR, DE, PT) | Varies |
| Pricing model | Transparent per-conversation (Meta rates) | Per-message and per-bot usage |

## Pricing

**Spoki** — Transparent pay-as-you-go, aligned with Meta Cloud API conversation categories. AI Agents, CRM, broadcast and 100+ integrations included.

**Gupshup** — Per-message and per-bot usage

## Migrazione da Gupshup a Spoki

Spoki importa contatti e storico conversazioni da Gupshup via CSV. La portabilità del numero WhatsApp passa dal processo Meta Cloud API ufficiale e richiede ~72 ore. Un onboarding specialist dedicato gestisce la migrazione end-to-end.

## FAQ

### Posso mantenere il mio numero WhatsApp?

Sì. I numeri sono portabili tra BSP via processo Meta ufficiale; Spoki gestisce la migrazione da Gupshup.

### Spoki è più caro di Gupshup?

Spoki ha pricing trasparente pay-as-you-go allineato alle categorie conversazione Meta, con AI Agent, CRM, broadcast e 100+ integrazioni incluse — comparabile o più economico a scala.

### Spoki ha AI Agent?

Sì — Custom AI Agent, Sales AI Agent, Customer Service AI Agent, Voice AI e workflow Agentic AI, no-code e addestrati su catalogo, documenti e FAQ.

### Spoki è GDPR-compliant con data residency UE?

Sì. Spoki è un'azienda europea con data residency GDPR-native e supporto in italiano.

## Parla con uno specialista di migrazione

Prenota una call di 30 minuti. Mappiamo il tuo setup Gupshup su Spoki, manteniamo il numero e ti quotiamo la migrazione.

[Prenota una call](/it/contact)