# Spoki vs Twilio

> Twilio is a developer CPaaS that sells raw APIs — you still need to build the UI, CRM, automation and AI layer yourself. Spoki is an AI-first Conversational Commerce OS that includes all of that out of the box on the same official WhatsApp Business API.

Canonical URL: https://spoki.com/it/vs/twilio

## TL;DR

- Twilio — Raw CPaaS APIs (SMS, Voice, WhatsApp, Email via SendGrid)
- Spoki — AI-first Conversational Commerce OS: AI Agents + broadcast + CRM + 100+ integrations on the official WhatsApp Business API
- Ideal for Twilio: Engineering teams that want to build their own messaging stack from APIs. For everything beyond that scope, Spoki wins.

## Quando scegliere Spoki

- No engineering required: flow builder, campaign studio, CRM, inbox, AI Agents — all no-code
- AI Agents for sales and customer service included — Twilio ships only primitives (Segment, Studio)
- Transparent bundled pricing — Twilio fees stack across multiple SKUs (SMS, WhatsApp, Voice, Segment, SendGrid)
- Native catalog, cart-recovery and commerce flows — Twilio expects you to code them
- EU data residency and GDPR-aligned compliance
- 100+ native integrations (Shopify, WooCommerce, HubSpot, Salesforce) — Twilio relies on webhooks + bespoke code

## Quando scegliere Twilio

- Best-in-class developer ecosystem and global SMS/Voice reach
- Enterprise-grade SLA and compliance certifications (SOC 2, HIPAA, PCI)

## Confronto feature

| Feature | Spoki | Twilio Conversations |
| --- | --- | --- |
| Focus | AI-first Conversational Commerce OS | Raw CPaaS APIs (SMS, Voice, WhatsApp, Email via SendGrid) |
| Primary channel | Official WhatsApp Business API (Meta BSP) | Developer APIs across SMS, Voice, Email, WhatsApp |
| AI Agents | 19 dedicated AI features: Sales, Customer Service, Custom, Voice, Agentic workflows | Limited / scope-specific |
| Broadcast campaigns | Native with segmentation, scheduling, A/B tests | Limited or not native |
| CRM layer | Contacts, pipeline, tickets, segments | Often requires external CRM |
| Native integrations | 100+ (Shopify, WooCommerce, HubSpot, Salesforce, Pipedrive, Zoho) | Varies |
| Data residency | EU (GDPR-native) | IT |
| Meta Tech Partner | Yes — Official BSP | Depends on BSP |
| Languages (UI) | 6 (EN, IT, ES, FR, DE, PT) | Varies |
| Pricing model | Transparent per-conversation (Meta rates) | Per-message usage plus added services |

## Pricing

**Spoki** — Transparent pay-as-you-go, aligned with Meta Cloud API conversation categories. AI Agents, CRM, broadcast and 100+ integrations included.

**Twilio Conversations** — Per-message usage plus added services

## Migrazione da Twilio a Spoki

Spoki importa contatti e storico conversazioni da Twilio via CSV. La portabilità del numero WhatsApp passa dal processo Meta Cloud API ufficiale e richiede ~72 ore. Un onboarding specialist dedicato gestisce la migrazione end-to-end.

## FAQ

### Posso mantenere il mio numero WhatsApp?

Sì. I numeri sono portabili tra BSP via processo Meta ufficiale; Spoki gestisce la migrazione da Twilio.

### Spoki è più caro di Twilio?

Spoki ha pricing trasparente pay-as-you-go allineato alle categorie conversazione Meta, con AI Agent, CRM, broadcast e 100+ integrazioni incluse — comparabile o più economico a scala.

### Spoki ha AI Agent?

Sì — Custom AI Agent, Sales AI Agent, Customer Service AI Agent, Voice AI e workflow Agentic AI, no-code e addestrati su catalogo, documenti e FAQ.

### Spoki è GDPR-compliant con data residency UE?

Sì. Spoki è un'azienda europea con data residency GDPR-native e supporto in italiano.

## Parla con uno specialista di migrazione

Prenota una call di 30 minuti. Mappiamo il tuo setup Twilio su Spoki, manteniamo il numero e ti quotiamo la migrazione.

[Prenota una call](/it/contact)