Resources and Guides
Spoki Book
CONVERSATIONS THAT SELL
by Giorgio Pagliara
About the Book
"Conversations That Sell" is the definitive guide to WhatsApp conversational marketing. Written by Giorgio Pagliara, CEO and co-founder of Spoki, this book reveals how businesses of every size can leverage WhatsApp Business API to build meaningful customer relationships, automate sales processes, and dramatically increase conversion rates.
Based on real-world case studies and data from thousands of businesses using the Spoki platform, this book provides actionable strategies for WhatsApp marketing automation, lead nurturing, customer support, and e-commerce integration.
What You Will Learn
WhatsApp Marketing Strategy
How to plan and execute a WhatsApp marketing strategy that drives measurable results for your business.
Automation & Chatbots
Step-by-step instructions for building automated conversation flows that convert leads into customers 24/7.
E-commerce Integration
Techniques for integrating WhatsApp with your e-commerce platform to recover abandoned carts and boost repeat purchases.
Customer Engagement
Proven methods for increasing open rates above 90% and building long-term customer loyalty through conversational commerce.
AI-Powered Conversations
How to leverage artificial intelligence to personalize every customer interaction at scale without losing the human touch.
ROI & Analytics
Frameworks for measuring the return on investment of your WhatsApp campaigns and optimizing for continuous growth.
About the Author
Giorgio Pagliara is the CEO and co-founder of Spoki, one of Europe's leading WhatsApp Marketing platforms. With years of experience helping businesses transform their customer communications, Giorgio has guided thousands of companies across industries including e-commerce, healthcare, automotive, education, and professional services to achieve exceptional results through conversational marketing on WhatsApp.