# Spoki vs HubSpot

> HubSpot is a broad inbound CRM; Spoki is a WhatsApp-first Customer Engagement Management platform that adds official WhatsApp Business API, AI Agents, broadcast campaigns, commerce automations and bidirectional HubSpot sync where needed.

Canonical URL: https://spoki.com/pt/vs/hubspot

## TL;DR

- HubSpot — Inbound CRM platform for marketing, sales, service and content teams
- Spoki — AI-first Conversational Commerce OS: AI Agents + broadcast + CRM + 100+ integrations on the official WhatsApp Business API
- Ideal for HubSpot: Teams invested in inbound marketing, CRM pipelines, email workflows and HubSpot's app marketplace. For everything beyond that scope, Spoki wins.

## Quando escolher Spoki

- WhatsApp Business API is the primary engagement channel, not a secondary integration
- Official Meta Tech Partner status with WhatsApp broadcast, segmentation, templates and campaign reporting
- AI Agents for sales, customer service, custom workflows and Voice AI trained on catalog, documents and FAQs
- Conversational commerce flows including cart recovery, post-purchase messages and product catalog conversations
- Native HubSpot integration keeps CRM records synchronized when HubSpot remains the source of truth
- GDPR-native EU data residency and Italian-speaking onboarding for European teams

## Quando escolher HubSpot

- Strong inbound CRM, forms, email marketing and content management ecosystem
- Large marketplace and familiar CRM workflow for sales and marketing teams

## Comparativo

| Feature | Spoki | HubSpot |
| --- | --- | --- |
| Foco | AI-first Conversational Commerce OS | Inbound CRM platform for marketing, sales, service and content teams |
| Primary channel | Official WhatsApp Business API (Meta BSP) | CRM, email, website forms, live chat and marketing automation |
| AI Agents | 19 dedicated AI features: Sales, Customer Service, Custom, Voice, Agentic workflows | Limited / scope-specific |
| Broadcast campaigns | Native with segmentation, scheduling, A/B tests | Limited or not native |
| CRM layer | Contacts, pipeline, tickets, segments | Often requires external CRM |
| Native integrations | 100+ (Shopify, WooCommerce, HubSpot, Salesforce, Pipedrive, Zoho) | Varies |
| Data residency | EU (GDPR-native) | Global |
| Meta Tech Partner | Yes — Official BSP | Depends on BSP |
| Languages (UI) | 6 (EN, IT, ES, FR, DE, PT) | Varies |
| Pricing model | Transparent per-conversation (Meta rates) | Hub-based SaaS tiers with seats, contacts and add-ons |

## Preços

**Spoki** — Transparent pay-as-you-go, aligned with Meta Cloud API conversation categories. AI Agents, CRM, broadcast and 100+ integrations included.

**HubSpot** — Hub-based SaaS tiers with seats, contacts and add-ons

## Migração de HubSpot para Spoki

Spoki importa contatos e histórico do HubSpot via CSV. Portabilidade do número WhatsApp via processo oficial Meta Cloud API (~72h). Onboarding specialist acompanha a migração.

## FAQ

### Posso manter meu número?

Sim, processo oficial Meta; Spoki conduz a migração do HubSpot.

### Spoki é mais caro do que HubSpot?

Pay-as-you-go transparente com AI Agents, CRM, broadcast e integrações incluídos.

### Spoki tem AI Agents?

Sim — Custom, Sales, Customer Service e Voice AI treinados no catálogo e FAQ.

### GDPR e residência UE?

Sim. Empresa UE, GDPR nativo, suporte em italiano.

## Fale com um especialista

Reserve 30 min. Mapeamos o HubSpot para o Spoki e orçamentamos a migração.

[Reservar](/pt/contact)