Spoki Live 2026
Connect. Innovate. Grow.
The Conversational Experience
✦ AI Powered
Conversational marketing isn't told. It's lived.
An event where WhatsApp isn't the communication channel — it IS the event. Every session is activated with a message, every interaction generates value, every attendee becomes a protagonist.
Benvenuto a Spoki Live 2026!
via WhatsApp
La tua sessione inizia tra 5 min
via WhatsApp
14:59
Lunedì, 18 Maggio
Spoki Live
Benvenuto a Spoki Live 2026!
Spoki Live
La tua sessione inizia tra 5 min
Spoki Live
Deal convertito in 3 messaggi
Spoki Live
Recap personalizzato pronto
Deal convertito in 3 messaggi
via WhatsApp
Recap personalizzato pronto
via WhatsApp
3
messaggi per convertire
Il tuo telefono è il palco.
Why this event is different
Every day, 2 billion people open WhatsApp. Not to read ads. To talk. Yet most companies keep sending emails nobody reads, chasing cold deals, losing customers after the first purchase. On May 18, in Milan, we change the rules. Spoki 2026 isn't an event where you hear about conversational marketing. It's an event where you live it. Your phone becomes your stage. Every session is activated with a message. Every interaction generates value. Every attendee becomes a protagonist. From acquisition to loyalty, from the first click to intelligent follow-up. The marketing of the future doesn't shout. It converses.
Marketing that talks back.
Spoki Live 2026
Connect. Innovate. Grow.
Talent Garden Calabiana, Milano - 18 Maggio 2026
The complete conversational experience
WhatsApp is the interactive layer of the event. The AI Agent is your personal concierge.
WhatsApp IS the event
Every session has a conversational activation. Receive content, quizzes, networking suggestions, and recaps directly in your WhatsApp thread.
AI Agent as concierge
Answers your questions, suggests sessions, facilitates matches between attendees, and generates personalized recaps in real-time.
Real-time automations
Messages before every session, guided transitions, contextual notifications. Everything perfectly orchestrated.
Experience Passport
Light gamification: every interaction unlocks a stamp. Complete the passport and receive an exclusive reward.
1
Intense afternoon
All live
10+
Interactive sessions
Every session activated via WhatsApp
100%
Hands-on
Zero passive slides. Everything lived on your phone
Event Agenda
An intense afternoon where you'll live the complete funnel — from acquisition to loyalty — on your phone.
Check-in & Conversational Registration
Opening & Keynote
Meet Customers Where They Are: WhatsApp Business
Real Talk | Acquisition & Conversion
Coffee Break
Seamless Payments with PayPal
Real Talk | Growth & Retention
Coffee Break
News IT & AI
Real Talk | Loyalty that lasts
Closing
Aperitivo & Networking
Your journey with Spoki 2026
The experience starts before the event and continues after.
Get ready for the experience
We guide you to the event with useful and personalized messages.
Your phone is the remote control
Every session is activated with a message. Experience the event firsthand.
A follow-up that amazes
Receive your personalized recap and suggested match contacts.
After May 27th you will no longer receive communications. You can always restart the conversation with the agent or completely deactivate it at any time.
The Speakers
The protagonists of Spoki Live 2026
Meta
Gian Maria Lanci
Client Partner Manager Italy
Meta
PayPal
TBD
TBC
PayPal
Real Talk | Acquisition & Conversion
Omar Bragantini
Head of Growth & Founder
KEEP GROWING
Lorenzo Cetto
Head of D2C E-commerce
Electrolux
Pasquale Verde
Ecommerce Manager
Camomilla Italia
Riccardo Zanetti
Founder
Omney
Real Talk | Growth & Retention
Emanuela Locorotondo
Head PartnerSuccess & TechSup
Spoki
Oscar Sala
Business Developer
Arsenalia
Massimo Marani
Account Manager
t.bd
Cristiano Masetti
Sales Manager
Boraso
Real Talk | Loyalty that lasts
Fabio Antichi
Online Marketing Expert
Marketing Consultant
Elisabetta Bruno
CEO & Founder
Thinkable
Maria Luisa D'Urso
CEO
Youston
Gianluca Brescia
Business Developer Italy
Growth Sharks
Spoki
Giorgio Pagliara
CEO & Co-Founder
Spoki
Cosimo Franco
CTO
Spoki
Marco Manigrassi
Success Manager
Spoki
Giacomo Angelucci
Software Engineer
Spoki
Maria Fornell
Global Partner Manager
Spoki
What you'll take home
WhatsApp strategies for customer acquisition
WhatsApp button for Meta Ads
Automations that increase conversions
AI Agents for customer engagement
Frequently Asked Questions
The event takes place at Talent Garden Calabiana, Via Arcivescovo Calabiana 6, Milan. Easily reachable by metro M3 (Lodi TIBB) or by car with nearby parking.
Attendance is free but spots are limited. Register to secure your place.
Just your smartphone with WhatsApp installed. Your phone will be your main tool throughout the event. Make sure your battery is charged!
Marketing professionals, e-commerce managers, founders, CRM managers, and anyone who wants to discover how conversational marketing and AI can transform their business.
No lines and no paper badges. Scan a QR code at the entrance and the AI Agent welcomes you on WhatsApp with a personalized message. The smoothest check-in you've ever had.
Yes! Welcome coffee on arrival, a coffee break mid-afternoon, and an aperitivo with networking from 6:45 PM to 8:00 PM.
Absolutely yes. In fact, it's the perfect opportunity to understand WhatsApp's potential as a marketing channel. You'll experience it firsthand.
Yes. WhatsApp interactions during the event are managed by the Spoki platform, which is GDPR compliant. Collected data is used solely to personalize your event experience.
Join the Spoki Live 2026 waiting list
The event is sold out. Join the waiting list and we'll reach out if a spot opens up or for the next edition.