January: 5 tips to increase sales
Content
January is the first month of the year, it is the month of good resolutions and new goals for the new year. In this article we want to give you 5 tips to increase sales by effectively promoting your products and services through the creation of content and campaigns, following specific timelines.
It is advisable to define a monthly e-commerce calendar with the most significant dates, including holidays, world days, events, etc., to use to draw customers’ attention to your products.
Below we suggest the most significant dates for the month of January and some tips to implement:
1 – New Year’s Day
5 – Winter sales
6 – Epiphany
17 – World Pizza Day and Blue Monday (the saddest day of the year)
Taking advantage of these days to reawaken your customers’ interest at the right time and in the right way is essential to encourage them to make a purchase.
Here are our tips:
1. Anticipate sales for VIP customers
It often happens that you focus on acquiring new customers, forgetting to build loyalty with existing customers. This is very important, because they are the lifeblood of your business.
Make them feel special by giving them the opportunity for priority access to sales purchases. This way they will have more choice when shopping.
2. Communicate the discount on the start date
Since the sales period lasts for a long time, our advice is to communicate the discount percentages applied on the day the sales start – so as not to have the effect of “expecting the discount to increase”.
Once the balance percentages have been defined, schedule your campaigns by setting the message to be sent and the day and time of sending.
3. Send catalogues and photos of the products
The customer needs clarity, and visualizing the products can help increase the rate of interest and interaction. The advice is therefore to use clear phrases and immediate slogans.
Show a preview of discounted products in photos (including original and discounted prices). We recommend using the photos you take for social media in your messages as well, to make your communication more consistent.
4. Create a contest that involves the customer
Especially for days like Blue Monday and World Pizza Day, creating contests is an excellent strategy to help your brand get noticed and increase engagement.
Here are some examples of the most used contests:
- offer a gift if the user simply mentions their purchase on social media by tagging your brand;
- ask users to like your post, follow the page, as well as post comments related to the topic or tag a friend to receive a gift;
- offer a discount voucher/free service to those who perform the requested actions and receive more likes, such as:“Participate in our Contest too (indicate the start and end date): publish your photo of the purchased product/service on your social media and tag the brand. We will share your photo on the brand’s official page and the post that gets the most Likes will win a card worth XX.00 Euro to be used by XX.”
5. Offer free shipping or giveaways
On these special days, you can leverage, for example, the sense of sadness generated by Blue Monday to offer a reason for joy, such as a gift with a minimum purchase or free shipping.
Below is an example of a KIKO campaign from 2019:
As you can see, there are many different ways in which companies, using ideas on specific days in the calendar, can engage their customers and acquire new ones.
Each month, we’ll send you our tips to make the most of these days!
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