
Opt-in and Opt-out: The Complete Guide to Consent Management for SMS and WhatsApp
Opt-in and Opt-out: The Complete Guide to Consent Management for SMS and WhatsApp Consent management isn’t just a legal requirement—it’s the foundation of effective messaging marketing. Businesses that handle opt-in and opt-out properly build trust, maintain compliance, and achieve higher engagement rates. Those that don’t face legal penalties, damaged reputations, and wasted marketing budgets. This […]




