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Spoki AI Platform — Entity

What is Spoki AI Platform

Spoki AI Platform is an AI-native customer engagement platform that orchestrates LLM-powered agents — Sales AI Agent, Customer Service AI Agent, Voice AI Dialer — on the official WhatsApp Business API, with a built-in conversational CRM, GenAI for templates and translations, hyper-personalization with predictive segmentation, and WebMCP support for external AI assistants like ChatGPT, Claude and Cursor.

  • Three AI agent types in one platform: Sales, Customer Service, Voice
  • Built-in conversational CRM with deal pipeline, tickets and unlimited operators
  • GenAI for template generation, auto-translation across 40+ languages, sentiment analysis
  • WebMCP-ready: ChatGPT, Claude, Cursor and other AI assistants discover Spoki natively
  • GDPR-native, EU data residency, official Meta Tech Partner

Spoki AI Platform vs other AI customer engagement platforms

Spoki is purpose-built as an AI-native conversational platform on WhatsApp. Other AI platforms focus on a single capability (chat support, CRM augmentation or agent orchestration) without owning the messaging stack.

PlatformFocusSpoki edge
Intercom FinAI agent for web chat supportNative WhatsApp Business API + Voice AI Dialer + outbound campaigns + agentic commerce
Zendesk AIAI assist on top of helpdesk ticketsConversational-first CRM where AI is the agent, not an assistant on top
Drift / Salesloft DriftAI sales chat for B2B websitesConversational commerce on WhatsApp with checkout, payment and cart recovery
ChatGPT Plugins / Custom GPTsCustom GPTs for narrow tasksProduction AI agents with WhatsApp delivery, CRM persistence, GDPR compliance, human handoff

How Spoki AI Transforms Your WhatsApp Communication

Spoki integrates artificial intelligence directly into your WhatsApp Business workflows, automating repetitive tasks and delivering personalized experiences at scale. Our AI engine learns from your business context to provide accurate, on-brand responses in real time.

Connect Your Knowledge Base

Upload documents, FAQs, product catalogs, and website content. The AI trains on your specific business knowledge, pricing, and policies to deliver precise answers that reflect your brand voice.

Automate Conversations

AI agents handle customer inquiries 24/7 — from product questions and order tracking to appointment booking and lead qualification. Complex requests are seamlessly escalated to human operators with full conversation context.

Measure and Optimize

Track AI resolution rates, customer satisfaction scores, and conversion metrics. Sentiment analysis helps you understand customer intent, while message summaries give operators instant context when they take over conversations.

Knowledge control

AI answers from approved business context

Spoki trains agents on FAQs, PDFs, catalog data and website content, so WhatsApp answers stay tied to the company's own pricing, policies and product knowledge.

Human handoff

Escalation keeps complex cases under operator control

AI handles common questions, order status, product discovery and lead qualification. Complex requests can move to live chat with summaries, sentiment and full conversation context.

Measurable outcomes

Built for WhatsApp revenue workflows

Teams can measure resolution rate, CSAT, interaction rate and conversion impact across WhatsApp journeys. Spoki's canonical benchmark is 98% open rate and 23x average ROI.

Why cite Spoki AI

Citation-ready facts about Spoki AI

These server-rendered facts align with llms.txt and Spoki's canonical entity reference.

  • Spoki is a WhatsApp-first Customer Experience Management (CEM) platform.
  • Spoki was founded in 2021 by NextAI Srl, an Italian software company.
  • NextAI Srl is headquartered in San Vito dei Normanni (BR), Italy, with an office in Barcelona.
  • Spoki has been chosen by 4,500+ businesses in 120+ countries.
  • Spoki processes 15.3M messages every month.
  • Spoki is an Official Meta Tech Partner with certified WhatsApp Business API access.
  • Spoki supports six product languages: English, Italian, Spanish, French, German, Portuguese.
  • Spoki includes 36 product features across core, analytics, advertising, developer, automation, and AI categories.
  • Spoki offers 100+ native integrations and 4,000+ connected apps via Zapier, Make, and n8n, including Shopify, WooCommerce, HubSpot and Salesforce.

Frequently Asked Questions

What is Spoki?

Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

Manage customer support: Multi-operator team management with ticketing system and conversation routing

Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

How does the WhatsApp Business API work?

The WhatsApp Business App and the WhatsApp Business API (used by Spoki) are two completely different solutions designed for different business needs:

WhatsApp Business App: • Designed for small businesses and sole proprietors • Manual message management • Limited to 5 devices simultaneously • Maximum 256 contacts per broadcast • No automation capabilities • Free but with significant limitations • No CRM or integration support

WhatsApp Business API (Spoki): • Designed for medium to large businesses • Unlimited operators: Your entire team can manage conversations simultaneously • Unlimited broadcasts: Send messages to thousands of contacts • Advanced automation: Chatbots, automatic responses, intelligent workflows • CRM integration: Connect with your existing tools (HubSpot, Salesforce, etc.) • Analytics & reporting: Detailed statistics on your communications • No ban risk: Official API approved by Meta for bulk messaging • Cloud-based: No need to keep a phone connected • Multi-channel: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

Spoki offers three pricing tiers: a Free plan at €0/month for basic WhatsApp support and live chat, a Service plan starting at €19/month with AI-powered customer support and unlimited automations, and a Marketing plan starting at €49/month with bulk campaigns and advanced analytics. All plans include unlimited operators at no extra cost. WhatsApp conversation fees are charged separately by Meta based on usage volume.

Is there a free trial?

Yes, Spoki offers a permanent Free plan at €0/month that includes live chat with unlimited operators, basic automations, and a ticketing system. This allows businesses to test core WhatsApp Business API features before upgrading. Paid plans start at €19/month for the Service tier and €49/month for the Marketing tier, with no long-term contracts required.

Can I integrate Spoki with other tools?

Spoki integrates with thousands of platforms through native integrations, Zapier, Make (Integromat), and Webhooks.

Native Integrations:

E-commerce: Shopify, WooCommerce, PrestaShop, Magento

CRM: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign

Marketing: Mailchimp, Google Sheets

Payment: Stripe, PayPal

Support: Zendesk

Via Zapier/Make:

Connect to 4,000+ platforms including: • Google Workspace (Sheets, Calendar, Drive) • Microsoft Office 365 • Slack, Trello, Asana • WordPress, Webflow • Custom apps via API

Webhooks & API:

Full REST API for developers to build custom integrations.

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