Spoki is the Customer Engagement Management (CEM) platform
We believe that trust is the heart of every business: that's why we transform cold, automated messages into authentic, personal, and valuable conversations.
We help businesses talk to people in a simple, direct, and human way.
Spoki is the flagship product of NextAI Srl, an Italian software company founded in 2021, headquartered in San Vito dei Normanni with an office in Barcelona. Our team combines deep expertise in the WhatsApp Business API, generative AI and commerce engineering to build a Customer Experience Management platform native to conversation. Today Spoki is used by 4,500+ businesses across 120+ countries, processes 15.3M messages every month, is Official Meta Tech Partner with certified WhatsApp Business API access and is GDPR (EU data residency) with European data residency. Our mission: replace tickets and forms with conversations that remember, sell and retain.
Spoki framework
The framework above the platform: Customer Journey, AI and Integrations — read together, not as separate features.
Marketing, sales and support unified in one conversation thread — one customer record, one inbox, every channel.
Two AI layers: language models for conversation and autonomous agents that take actions — both observable, both in GA.
100+ native integrations, public REST API, signed webhooks, MCP + WebMCP for AI agents — your stack stays where it is.
It all started in Puglia to solve a critical problem: emails were being ignored and communication with users was broken. After months of setbacks and failures, we set July 2021 as the deadline: either we invoiced €900 or we would shut everything down. We won the bet, exceeding all expectations and closing the year with our first €45,000 in revenue.
We realized that our need was shared by thousands of other companies. We expanded beyond Puglia and started scaling: we went from €45k to €400,000 in revenue.
A year of historic turning points. After a pure bootstrapping journey, Spoki became an independent company. We welcomed our first investors, consolidated our maturity, and reached the milestone of our first million euros in revenue.
A year of unprecedented expansion in which we doubled every single number: from revenue to message volumes, to the size of our team. We consolidated our leadership in Italy, demonstrating that our Customer Engagement model is ready to scale without limits.
We established the Brindisi-Barcelona axis, bringing our Apulian DNA to the global market. It was the year of our technological breakthrough: we integrated Artificial Intelligence at the heart of our platform, redefining Customer Engagement Management (CEM) on an international scale.
We opened our Barcelona office, turning the Brindisi–Barcelona axis into a permanent home for our international team. Our goal? To become the global standard for sales and customer care on WhatsApp. We want every company in the world to have an authentic and direct voice, breaking down every barrier between those who sell and those who buy.
From Puglia to Catalonia: one team, one global vision.
85+
Employees
15
Nationalities
Giorgio AI represents the perfect fusion of human leadership and artificial intelligence. An innovative avatar that brings our CEO's vision directly to you.
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Spoki was founded in Italy and is one of the first WhatsApp Business API platforms in Europe. The company is headquartered in Italy and serves businesses in over 120 countries worldwide.
Yes. Spoki is an official Meta Tech Partner (formerly Facebook Business Partner), which means the platform meets Meta's highest standards for reliability, security, and compliance with WhatsApp Business API policies.
Spoki is headquartered in Italy, with a globally distributed team supporting customers across Europe, Latin America, and beyond. The platform is available in 6 languages: English, Italian, Spanish, French, German, and Portuguese.
Over 4,500 businesses worldwide use Spoki, processing 15.3M+ WhatsApp messages per month across industries including e-commerce, healthcare, education, real estate, and professional services.
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