About Spoki

Spoki is the Customer Engagement Management (CEM) platform

We believe that trust is the heart of every business: that's why we transform cold, automated messages into authentic, personal, and valuable conversations.

We help businesses talk to people in a simple, direct, and human way.

Mission

Our mission is to help millions of businesses create more authentic, direct, and personal relationships with their customers, building lasting and valuable connections through the power of conversational messaging.
The future is conversational.
We envision a world where every interaction between a business and its customers is meaningful, personalized, and human. Where technology enables authentic conversations at scale, and where WhatsApp becomes the bridge between brands and people.
Boundless Passion: We deeply love what we do. We believe that excellence is born from constant dedication and that authentic passion is more powerful than simple talent.
Customer Success: Our customers' success is our top priority. We listen and act to exceed every expectation: we are convinced that our growth is only possible through their results.
United Team: We work as a single organism, putting collective goals above individual ones. We collaborate and support each other to grow together as professionals and as individuals.
Entrepreneurial Mindset: We foster autonomy and initiative. We believe that 'imperfect today is better than perfect tomorrow': we act with courage and learn from every mistake to innovate fast.

Our Story

2021
The Spark and the Ultimatum

The Spark and the Ultimatum

It all started in Puglia to solve a critical problem: emails were being ignored and communication with users was broken. After months of setbacks and failures, we set July 2021 as the deadline: either we invoiced €900 or we would shut everything down. We won the bet, exceeding all expectations and closing the year with our first €45,000 in revenue.

2021
2022
Validation and Growth

Validation and Growth

We realized that our need was shared by thousands of other companies. We expanded beyond Puglia and started scaling: we went from €45k to €400,000 in revenue.

2022
2023
Independence and the First Million

Independence and the First Million

A year of historic turning points. After a pure bootstrapping journey, Spoki became an independent company. We welcomed our first investors, consolidated our maturity, and reached the milestone of our first million euros in revenue.

2023
2024
The Great Climb

The Great Climb

A year of unprecedented expansion in which we doubled every single number: from revenue to message volumes, to the size of our team. We consolidated our leadership in Italy, demonstrating that our Customer Engagement model is ready to scale without limits.

2024
2025
International Expansion

International Expansion

We established the Brindisi-Barcelona axis, bringing our Apulian DNA to the global market. It was the year of our technological breakthrough: we integrated Artificial Intelligence at the heart of our platform, redefining Customer Engagement Management (CEM) on an international scale.

2025
2026
The future is conversational.

The future is conversational.

Our goal? To become the global standard for sales and customer care on WhatsApp. We want every company in the world to have an authentic and direct voice, breaking down every barrier between those who sell and those who buy.

2026

Our Impact

Where We Are

San Vito dei Normanni

Brindisi, Italy

Barcelona

Spain

From Puglia to Catalonia: one team, one global vision.

Customers in 34+ countriesThe Italian Leader

Our Team

Giorgio Pagliara

Giorgio

Giorgio PagliaraCEO
Daniela Pascale

Daniela

Daniela PascaleCustomer & Onboarding manager
Alessandro Leo

Alessandro

Alessandro LeoDigital Marketing Manager
Davide Candita

Davide

Davide CanditaBack-End Senior Developer
Marco Manigrassi

Marco

Marco ManigrassiCustomer Success Manager
Luisa Giannachi

Luisa

Luisa GiannachiCOO
Cosimo Franco

Cosimo

Cosimo FrancoCTO
Giuseppe Colucci

Giuseppe

Giuseppe ColucciSales Manager
Emanuela Locorotondo

Emanuela

Emanuela LocorotondoChief Customer Support & Partners Success
Francesca Mastrorosa

Francesca

Francesca MastrorosaAdministration and accounting
Mattia Pace

Mattia

Mattia PaceCMO & Board of Directors
Elisa Cordalonga

Elisa

Elisa CordalongaHuman Resource Specialist
Luigi Franco

Luigi

Luigi FrancoGraphic Designer
Cristina Griglia

Cristina

Cristina GrigliaAccount Executive Inbound
Antonella Mingolla

Antonella

Antonella MingollaCustomer Care
Francesca Aggazio

Francesca

Francesca AggazioProduct Manager
Amin Salami

Amin

Amin SalamiSoftware Engineer Samurai
Ali Varasteh

Ali

Ali VarastehSoftware Engineer | Data Scientist
Salvatore Marzolla

Salvatore

Salvatore MarzollaSales Development Representative
Enrico Petrelli

Enrico

Enrico PetrelliCustomer support specialist
Claudia De Paola

Claudia

Claudia De PaolaCustomer Success Specialist
Salvatore Corsa

Salvatore

Salvatore CorsaSenior Full Stack Developer
Lorenzo De Donno

Lorenzo

Lorenzo De DonnoSenior Marketing Specialist, CRM & ABM Manager
Gabriele Bello

Gabriele

Gabriele BelloFull Stack Developer
Mohammad Torabi

Mohammad

Mohammad TorabiJunior Software Developer
Alissia Rodia

Alissia

Alissia RodiaVideo AI Specialist
Luca Francavilla

Luca

Luca FrancavillaJunior Software Developer
Alireza Azadi

Alireza

Alireza AzadiSoftware Engineer
Maria Fornell

Maria

Maria FornellGlobal Partner Manager
Greta Camporeale

Greta

Greta CamporealeSales Representative
Giulio Trinchera

Giulio

Giulio TrincheraCustomer support
Francesco Di Domenico

Francesco

Francesco Di DomenicoPartner Success Manager
Federica Turrisi

Federica

Federica TurrisiPartner Success Manager
Daniele Intermite

Daniele

Daniele IntermiteCustomer Support Specialist
Francesca Vitale

Francesca

Francesca VitaleCustomer Success Specialist
Davide Mango

Davide

Davide MangoPartner Manager Italy and RoE
Alireza Javaheri

Alireza

Alireza JavaheriSoftware Engineer
Ana Rueda Dominguez

Ana

Ana Rueda DominguezCountry Marketing Manager
Luciana Sciannimanico

Luciana

Luciana SciannimanicoHead of Sales
Matteo Alagna

Matteo

Matteo AlagnaCFO
Vincenzo Furfaro

Vincenzo

Vincenzo FurfaroEnterprise Account Executive
Giacomo Angelucci

Giacomo

Giacomo AngelucciSoftware Developer
Gabriele Chirico

Gabriele

Gabriele ChiricoSoftware Developer
Juan Manuel Lazo

Juan Manuel

Juan Manuel LazoEnterprise Account Executive
Lina Bassiouny

Lina

Lina BassiounyArt director (UX/UI)
Victor Lorente

Victor

Victor LorenteEnterprise Account Executive
Alice Torretta

Alice

Alice TorrettaEvent & Travel Assistant
Antonella D'Agnano

Antonella

Antonella D'AgnanoCustomer Onboarding Specialist
Manuel García Oliveros

Manuel

Manuel García OliverosEnterprise Account Executive
Jose Fernández

Jose

Jose FernándezPartner Success Manager
Mohamed Ali Jaziri

Mohamed Ali

Mohamed Ali JaziriSoftware Engineer
Stefano Tacconi

Stefano

Stefano TacconiAI Sales Process Automation
Mai Badawy

Mai

Mai BadawySenior HR Specialist
Martina Pellegrini

Martina

Martina PellegriniEvent Manager
Gloria Zanini

Gloria

Gloria ZaniniAI Sales Process Automation
Marco Rende

Marco

Marco RendeEnterprise Account Executive
Serena Spera

Serena

Serena SperaHead of HR
Ramy Elhakim

Ramy

Ramy ElhakimCRM Manager

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Frequently Asked Questions

What is Spoki?

Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

Manage customer support: Multi-operator team management with ticketing system and conversation routing

Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

How does the WhatsApp Business API work?

The WhatsApp Business App and the WhatsApp Business API (used by Spoki) are two completely different solutions designed for different business needs:

WhatsApp Business App: • Designed for small businesses and sole proprietors • Manual message management • Limited to 5 devices simultaneously • Maximum 256 contacts per broadcast • No automation capabilities • Free but with significant limitations • No CRM or integration support

WhatsApp Business API (Spoki): • Designed for medium to large businesses • Unlimited operators: Your entire team can manage conversations simultaneously • Unlimited broadcasts: Send messages to thousands of contacts • Advanced automation: Chatbots, automatic responses, intelligent workflows • CRM integration: Connect with your existing tools (HubSpot, Salesforce, etc.) • Analytics & reporting: Detailed statistics on your communications • No ban risk: Official API approved by Meta for bulk messaging • Cloud-based: No need to keep a phone connected • Multi-channel: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

We have different plans suitable for various needs. Visit the Pricing page for updated details.

Is there a free trial?

Yes, Spoki usually offers a trial period or a free plan to test the platform.

Can I integrate Spoki with other tools?

Spoki integrates with thousands of platforms through native integrations, Zapier, Make (Integromat), and Webhooks.

Native Integrations:

E-commerce: Shopify, WooCommerce, PrestaShop, Magento

CRM: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign

Marketing: Mailchimp, Google Sheets

Payment: Stripe, PayPal

Support: Zendesk

Via Zapier/Make:

Connect to 4,000+ platforms including: • Google Workspace (Sheets, Calendar, Drive) • Microsoft Office 365 • Slack, Trello, Asana • WordPress, Webflow • Custom apps via API

Webhooks & API:

Full REST API for developers to build custom integrations.

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