How Promotora Novacasa Revolutionized the Real Estate Sector with Spoki, WhatsApp, and ActiveCampaign

Context

Promotora Novacasa is a company active in the real estate sector with over 50 years of experience and more than 4,000 homes built between Panama and Spain. The company promotes residential properties and is recognized for the quality and reliability of its constructions.

However, in recent years, it has found it difficult to maintain high open and response rates in its email communications, tools that were less effective in engaging potential customers. To solve these problems, Promotora Novacasa decided to turn to Spoki, also thanks to its native integration with ActiveCampaign, the CRM used by Promotora Novacasa. This choice has made it possible to improve communication and optimize customer journey management, with tangible results.

Let’s find out which ones.

Case Study

Prior to adopting Spoki, Promotora Novacasa suffered from very low open and response rates for emails sent to potential customers. Despite the marketing team’s efforts, only 20% of emails were opened, while the response rate was as low as 0.2%. Furthermore, the communication management process was very time-consuming, with several repetitive operations performed manually.

The integration of Spoki has made it possible to solve these problems and go further. Through the use of automated messages on WhatsApp, Promotora Novacasa was able to greatly improve the performance of its campaigns. WhatsApp, compared to email, has been a more direct and engaging communication channel, bringing the message open rate to 85% and the response rate to 12%.

Another significant benefit has been the automation of many previously manual activities, such as sending newsletters on WhatsApp and automatic replies to frequently asked questions. This has resulted in a considerable saving of working hours, allowing the marketing team to dedicate more time to strategic tasks and less to repetitive operations.

Implementation and Integration

For Promotora Novacasa, one of the most important aspects of the integration between Spoki and ActiveCampaign was the effective use of the CRM to automate and personalize communications with customers. Thanks to this integration, the sales team was able to view all conversations on WhatsApp directly in the customer’s profile, making the interaction more fluid and consistent. In addition, ActiveCampaign made it possible to create automations to send targeted messages to those who showed interest in the homes, perfectly integrating the lead management process.

The high interaction has demonstrated the superiority of WhatsApp compared to traditional emails, confirming Spoki as a fundamental tool to improve customer engagement.

Chat Embedding: an exclusive feature of Spoki and ActiveCampaign

The integration between Spoki and ActiveCampaign offers a distinctive feature: the ability to embed the WhatsApp chat directly into the platform. This means that visitors can now communicate with companies in real time without leaving the website, transforming communication into a powerful tool for immediate conversion. This functionality represents a significant competitive advantage in the field of WhatsApp Web Marketing, as it greatly improves the user experience and shortens response times, crucial elements for increasing sales on WhatsApp.

Results Obtained

The use of Spoki has had an immediate and tangible impact on Promotora Novacasa’s activities. The main results obtained are as follows:

• WhatsApp message open rate: 85%, compared to 20% achieved with emails.
• WhatsApp response rate: 12%, compared to 0.2% for emails.
• Time saved: Thanks to communication automation, Promotora Novacasa has greatly reduced the hours dedicated to manually sending messages and frequent replies. Furthermore, the salespeople have benefited from the CRM integration, which has made them more efficient.
• Messages sent: In April 2024, Promotora Novacasa sent 6,300 messages via Spoki, with an open rate of 95.5% and a response rate of 15%.
• Customer satisfaction: Customers positively evaluated the communication experience via WhatsApp, assigning a score of 9 out of 10 for overall satisfaction.
• ROI: the investment in Spoki has significantly contributed to the efficiency of the sales process, improving the customer journey and facilitating lead management.
• Budget invested: In 2024, Promotora Novacasa invested 2,200 euros in Spoki with the intention of increasing it further.

A Two-Way and Transversal Solution

One of the most appreciated aspects of Spoki is its ability to seamlessly integrate with ActiveCampaign, allowing Promotora Novacasa to manage customer interactions bidirectionally. Thanks to this integration, WhatsApp conversations are automatically tracked and linked to customer profiles in the CRM. This allows for even more effective personalization of interactions and offers, improving both the customer experience and sales results.

Moreover, the automation of responses and communications has significantly reduced lead management times, increasing the productivity of the sales team and leading to an increase in conversions. The synergy between Spoki, WhatsApp, and ActiveCampaign has simplified the workflow and improved the company’s ability to recover inactive or lost leads.

Customer Feedback and Integration Assessment

Promotora Novacasa’s customers have positively welcomed the adoption of Spoki, especially for the speed and accuracy of the responses received via WhatsApp. The company obtained a satisfaction score of 9 out of 10, with a score of 9 for the ease of use and effectiveness of the tool. In addition, the marketing team appreciated the direct integration with ActiveCampaign, which made it easier to organize the database and send personalized messages without the need for manual management.

Conclusion

Promotora Novacasa has achieved remarkable results thanks to the integration between Spoki, WhatsApp, and ActiveCampaign. The strategic use of WhatsApp has significantly improved the open and response rates of messages, while increasing the operational efficiency of the sales team. This success story demonstrates how companies in the real estate sector can benefit from adopting advanced digital solutions to better manage leads, improve customer experience, and optimize the sales process.

In summary, the adoption of Spoki has transformed the way Promotora Novacasa interacts with its customers, proving to be an essential tool for remaining competitive in an increasingly digitalized market.

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