Digital Mood case study: how to achieve +60% ROI through the synergy of Spoki, Klaviyo and Influencer Marketing
Context
Digital Mood, a digital marketing agency, is following Mirror Clothing Store, a fashion store for women with e-commerce, in the brand’s online advertising strategy. With a thorough digital design and constant measurement of the performance of the brand, Digital Mood proposed the activation of Spoki to the client for a marketing activity targeted.
In fact, Mirror Clothing faced the problem of having to launch a new collection of costumes late due to unfavorable weather conditions. In addition, the company aimed to reduce its advertising investment to avoid content blocking due to the nudity regulations. The collaboration with Spoki and the use of WhatsApp as the main communication channel represented a significant breakthrough in achieving corporate goals.
Case Study
The main challenge was to launch the new costume collection and increase sales while reducing the advertising investment. Digital Mood proposed to Mirror Clothing a tactical action: collaboration with the already well-known influencer and to use a promotional code valid for 24 hours. The strategy involved creating HYPE through the influencer’s community and the company’s community, with access and views concentrated on the day dedicated to the event.
Implementation and Integration
Digital Mood used tools such as Klaviyo for email marketing, WhatsApp Marketing with Spoki, and Ninjalitycs to monitor performance. The combined use of these tools improved Mirror Clothing Store brand perception and customer loyalty, reducing costs and improving engagement. In addition, implementing Spoki was very easy as only a few clicks were needed.
The combined use of Spoki and Klaviyo
Digital Mood implemented a strategy with Klaviyo and Spoki to personalize post-sales interaction, improving the efficiency and effectiveness of communications.
In detail:
- Marketing Campaigns: on May 27, two messages were sent, one at 12:30 p.m. and the other at 7 p.m., to remind of the expiration of the promotional code.
- Automations for Abandoned Carts: Spoki’s integration with Klaviyo has greatly improved the recovery of abandoned carts, with a collection of 530€ in the last 30 days, up from 265€ previously.
The flow was created with Spoki’s Flow Builder, so that every communication is automatic and personalized, offering each customer a unique experience.
A Two-Way and Transversal Solution
The bidirectionality between Spoki, WhatsApp, and Klaviyo has allowed us to scale up and speed up the achievement of results for Digital Mood.
- Advanced Automations: Creating a dynamic and customized communication loop .
- Efficiency: Reduced response time and increased efficiency in contacting users.
- CRM Always Up to Date: Integration between Klaviyo and Spoki allows the CRM to be always up to date.
- Improved Customer Experience: Increased retention rate through targeted and timely communication.
Drive to Store with Spoki
Spoki has been instrumental in the “Drive to Store” activity for Digital Mood and Mirror Clothing Store, helping to physically bring customers into the store and subsequently to convert them. Using WhatsApp, the agency sent personalized invitations for Mirror Clothing and exclusive promotions, encouraging customers to visit the store. Once in the store, the physical experience was enhanced by additional communications via Spoki, which followed up with the customer even after the visit, keeping the level of engagement high and increasing the likelihood of conversion.
- Personalized Invitations: thanks to Spoki, Mirror Clothing was able to send personalized invitations for special in-store events, such as previews of new collections or exclusive discounts, creating a sense of exclusivity and urgency.
- Geolocated Promotions: by using advanced segmentation features, it was able to send geolocated promotions to customers in the vicinity of the store, increasing in-store traffic.
- Post-visit follow-up: after the in-store visit, Spoki enabled direct contact to be maintained with customers by sending reminders about new arrivals or special offers, encouraging conversion at a later date.
Results Obtained
Data show a strong correlation between the use of Spoki and increased sales. An investment in Spoki of only €260 produced an ROI of +60% and a significant increase in the number of followers and leads subscribed to the newsletter.
- ROI of 60%: business activity had a return on investment of +60%.
- Increase in Conversions by 30%: a 15% increase in the first 24 hours and an additional 15% in the next 7 days
- Abandoned Cart Recovery: collected €530 in the last 30 days thanks to automation with Spoki
- Turnover Generated: 30 percent growth in total turnover due to Spoki
- High Satisfaction: customer feedback showed a satisfaction level of 9 out of 10.
After these results, the agency Digital Mood decided to raise the budget to be invested in Spoki to €1,500 semi-annually.
Conclusion
The innovative synergy between Digital Mood and Spoki, with the strategic use of WhatsApp, has led to remarkable results in terms of communication efficiency and reduced operational costs. This success case demonstrates the effectiveness of adopting advanced technologies and a customer-centered approach to meeting the needs of an ever-changing market.
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