TuaCar renews the automotive market with Spoki and WhatsApp: +30% sales and +25% recovered customers
Context
TuaCar, Italy’s leading car sales brokerage, has revolutionized its sales approach by partnering with Spoki. Its core business is offering warranties, insurance services, and financing to individuals selling or buying their vehicles, providing the benefits of a true dealership.
The goal was to optimize sales funnels and increase conversions using WhatsApp with Spoki, thus building a direct, authentic, and personal relationship with their customers. Implementing the innovative solutions offered by Spoki has reduced manual workload, improved efficiency, and customer satisfaction.
Case study
TuaCar implemented Spoki across all stages of the customer journey, introducing automations to improve customer engagement, confirm registrations, manage appointments, provide vehicle status information, and execute effective promotional campaigns. This strategy has led to a significant reduction in the time and resources previously dedicated to manual contact management, while simultaneously improving the quality of service offered and customer satisfaction.
In particular, Spoki made it possible to intercept private individuals wishing to sell their cars, by grouping the contacts of potential customers into lists and sending them informative WhatsApp messages. These messages were enriched with templates with three buttons that offered options such as “I am interested”, “I would like more information”, or a decline of the offer, incentivising immediate action and further investigation.
Initial Objectives
TuaCar’s main goal was to increase sales and recover inactive users, improving the effectiveness of their sales funnels and offering superior customer service.
Implementation and Integration
The strategy included the use of chat automations for invitations, product information, confirmations, and reminders, which significantly improved customer interaction and the efficiency of the sales process. Managing ‘cold’ contacts and sending reminder messages were the strengths of the communication strategy, generating the greatest value for the company.
Results Obtained
Thanks to this innovative digital marketing strategy, TuaCar has recorded:
- A 30% increase in sales in the first year of using Spoki, significantly improving the quality of service provided to customers;
- 25% of previously inactive users were recovered, demonstrating the effectiveness of the implemented engagement strategies;
- A customer satisfaction increase, reaching 100%, which underscores the success of communication initiatives and personalized service.
Conclusion
These results have not only solidified TuaCar’s position as a leader in the Italian automotive market but have also demonstrated the effectiveness of integrating WhatsApp through Spoki into sales processes and customer communication, highlighting a replicable model for other businesses in the sector and beyond.
CREDITS
Company: TuaCar
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