Unipegaso Online University: E-Learning Success with WhatsApp and Spoki
| WhatsApp Message Read Rate – Significantly higher than the 15% open rate of email | WhatsApp Message Engagement Rate – Double the engagement rate of email marketing (5%) |
|---|---|
| 73% | 11% |
Content
Context
The Unipegaso Online University, part of the Multiversity group and a leader in the education sector in Italy, aimed to optimize its omnichannel communication strategy to enhance the student experience throughout the customer journey. In this context, they turned to Spoki to use WhatsApp as a native touchpoint to optimize lead nurturing and sales processes, improve business metrics, and create a valuable experience in student relationships.
Case Study
The first step was integrating the Spoki API to create custom message templates and send WhatsApp messages integrated into HubSpot flows, aiming to improve communication effectiveness throughout the customer journey. This allowed for increased acquisition and sales rates, improved customer service and post-purchase relationships, automated recurring messages like reminders, and built a direct relationship with students, enhancing the university’s reputation.
Initial Objectives
The goal of Unipegaso Online University is to solidify its position as a leading provider in the education sector in Italy, expand its student community, and enhance their academic experience as much as possible.
Implementation and Integration
The implementation of Spoki proved to be a quick solution that made it easy to integrate WhatsApp into the university’s MarTech stack. The personalized nurturing flow using templates created on Spoki and integration into HubSpot flows enabled effective and direct communication with students, significantly improving engagement and sales results.
Results Obtained
- WhatsApp Message Read Rate: 73%, significantly higher than the 15% open rate of email marketing;
- WhatsApp Message Engagement Rate: 11%, double the engagement rate of email marketing (5%);
- Main Benefits: Increased communication effectiveness throughout the customer journey, increased customer acquisition rate and sales, improved customer service and post-purchase relationships, automation of recurring messages (e.g., reminders), and building a direct relationship with customers, enhancing brand reputation.
Conclusion
Thanks to the introduction of Spoki for maximally automated sending of WhatsApp messages, Unipegaso Online University has seen a significant improvement in its communication and sales processes. This innovative approach has not only optimized the student experience along their educational journey but also helped strengthen the university’s position as a leading provider of digital education in Italy. Further proof of the flexibility and versatility of WhatsApp with Spoki as a solution across various industries.
CREDITS
Company: Università Telematica Unipegaso
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