Brand Guidelines

Everything you need to represent Spoki consistently.

Concept

Our logo

The logo represents communication as the engine of connection and growth. The name "spoki" is derived from the word "spoken", signifying the human act of communicating.

The speech-bubble symbol reinforces the brand's conversational DNA. It represents dialogue, exchange, and the messages that lead to real relationships and real revenue — turning conversations into meaningful business outcomes.

Color & Usage

Color variation

To ensure clarity and consistency, the Spoki logo may be used in three approved color treatments:

Positive — Black on White

The primary version. Use the black logo on white or light backgrounds for maximum legibility.

↓ SVG ↓ PNG

Brand Background — Black on Green

On Spoki's green, the logo must always appear in black. This preserves contrast and reinforces the brand's core color pairing.

↓ SVG ↓ PNG

Negative — White on Dark

Use the white logo on black or dark backgrounds to maintain visibility when the positive version is not suitable.

↓ SVG ↓ PNG

Icon

The icon

The Spoki icon is the speech-bubble mark on its own. Use it where space is tight or as an avatar or favicon. It works in circular and semi-square containers across three color treatments.

Circular

↓ SVG ↓ PNG

Semi-square

↓ SVG ↓ PNG

Chip

Spoki in chip

For compact contexts — badges, tags, navigation chips — the full wordmark sits inside a rounded pill. Keep the black logo on green and light chips; use the white logo on the black chip.