Brand Guidelines
Everything you need to represent Spoki consistently.
Our logo
The logo represents communication as the engine of connection and growth. The name "spoki" is derived from the word "spoken", signifying the human act of communicating.
The speech-bubble symbol reinforces the brand's conversational DNA. It represents dialogue, exchange, and the messages that lead to real relationships and real revenue — turning conversations into meaningful business outcomes.
Color variation
To ensure clarity and consistency, the Spoki logo may be used in three approved color treatments:
The icon
The Spoki icon is the speech-bubble mark on its own. Use it where space is tight or as an avatar or favicon. It works in circular and semi-square containers across three color treatments.
Spoki in chip
For compact contexts — badges, tags, navigation chips — the full wordmark sits inside a rounded pill. Keep the black logo on green and light chips; use the white logo on the black chip.
Safe Zone
The safe zone prevents characters, images or other graphic elements from interfering with the readability of our logo.
No graphic element must approach the border around the logo. This space is determined by 60% of the height of the logo on each side.
Measure the free space for the primary mark by the height of the letter S.
Do's & Don'ts
A few rules keep the logo consistent and legible everywhere.
Do
✓Black on white
✓Black on green
✓White on dark
Don't
✕No green logo on white
✕No white logo on green
✕Don't distort the logo
✕Don't reorder the icon before the text