Buyer Personas
WhatsApp Solutions for Every Role
Discover how Spoki helps professionals in different roles achieve their goals with WhatsApp Business API.
All Buyer Personas
CEO / Founder
Pain Point: Drive revenue growth and scale business processes
Key Benefit: High ROI and centralized communication control
Marketing Manager
Pain Point: Increase campaign conversion rates
Key Benefit: Direct channel with unbeatable open rates (98%)
Growth Hacker
Pain Point: Experiment with rapid new acquisition funnels
Key Benefit: Rapid testing on WhatsApp flows and agile automations
Head of Sales / Sales Manager
Pain Point: Speed up sales cycle and lead contact
Key Benefit: Immediate responsiveness and centralized chat management
BDR / SDR / Account Executive
Pain Point: Hook leads that don't respond to email or phone
Key Benefit: Less formal communication, more effective than cold calling
E-commerce Manager
Pain Point: Recover abandoned carts and increase repeat purchases
Key Benefit: WhatsApp push notifications for carts and promotions
CRM Manager
Pain Point: Enrich database and clean contact data
Key Benefit: Bidirectional integration between CRM and WhatsApp
CRO Specialist
Pain Point: Optimize every step of the sales funnel
Key Benefit: Reduce friction in the purchase/conversion process
Affiliate Manager
Pain Point: Coordinate a partner network in real-time
Key Benefit: Mass but personalized communications to affiliates
Social Media / Communication Specialist
Pain Point: Create an active and engaged community
Key Benefit: Transform social followers into contacts in proprietary database
Copywriter
Pain Point: Write messages that convert and feel personal
Key Benefit: Short, direct and conversational messaging
Community Manager
Pain Point: Handle large volumes of fan interactions
Key Benefit: Chatbots for frequent responses and request routing
Automation Manager
Pain Point: Eliminate manual and repetitive tasks
Key Benefit: Automated flows based on triggers (e.g., purchase, form)
CTO / Web Developer
Pain Point: Integrate WhatsApp into existing company systems
Key Benefit: Solid, documented and easy-to-implement official APIs
Operations Manager
Pain Point: Optimize internal efficiency and workflows
Key Benefit: Automation of logistics and service communications
Customer Success / Support
Pain Point: Reduce ticket resolution times
Key Benefit: Multi-operator management of a single WhatsApp number
Account Manager
Pain Point: Maintain lasting relationships with top clients
Key Benefit: Preferential channel for post-sales support
HR Manager / Recruiter
Pain Point: Contact candidates who don't read emails
Key Benefit: Rapid candidate screening and interview scheduling
Store Manager
Pain Point: Drive people from digital to physical store
Key Benefit: Couponing and geo-localized "Drive-to-Store" messages
Event Manager
Pain Point: Manage logistics and participant feedback
Key Benefit: Send tickets, logistics info and post-event surveys
Marketing Specialist
Pain Point: Increase conversion rate of marketing campaigns
Key Benefit: Direct channel with unbeatable open rates (98%)
BDR (Business Development Rep)
Pain Point: Hook leads who don't respond to emails or phone calls
Key Benefit: Less formal communication and more effective than cold calling
SDR (Sales Development Rep)
Pain Point: Speed up sales cycle and lead contact
Key Benefit: Immediate reactivity and centralized chat management
Account Executive
Pain Point: Close deals faster and maintain prospect engagement
Key Benefit: Direct communication channel for faster deal closure
Communication Specialist
Pain Point: Create an active and engaged community
Key Benefit: Transform social followers into proprietary database contacts
IT Developer
Pain Point: Integrate WhatsApp into existing company systems
Key Benefit: Solid, well-documented and easy-to-implement official APIs
Customer Support
Pain Point: Reduce ticket resolution times
Key Benefit: Multi-operator management of a single WhatsApp number
Head of Partners
Pain Point: Coordinate partner network in real-time
Key Benefit: Massive but personalized communications to partners
Partner Manager
Pain Point: Coordinate partner network in real-time
Key Benefit: Massive but personalized communications to affiliates