How to Use SurveyMonkey in Combination with WhatsApp and Spoki

SurveyMonkey is one of the most popular and versatile platforms for creating and distributing online surveys. Used by companies, non-profit organizations, educators, and professionals in every sector, SurveyMonkey offers simple but powerful tools to collect data, feedback, opinions, and information directly from its users. Thanks to its intuitive interface, you can design personalized surveys in minutes and distribute them through various channels, including WhatsApp.

In this article, we will see how to use SurveyMonkey to create effective surveys and how to leverage WhatsApp and Spoki to distribute these surveys in a targeted way and obtain quick responses. This combination is particularly useful for improving marketing strategies, monitoring customer satisfaction, and making business decisions based on real data.

What is SurveyMonkey and How Does it Work

SurveyMonkey is a platform that allows you to create, distribute, and analyze online surveys in a simple and intuitive way. You can choose from various pre-defined templates or start from scratch to design your questionnaire, using different types of questions such as multiple choice, open-ended questions, ratings, and much more.

Here are some of the main advantages of SurveyMonkey:

• Personalization: Allows you to create fully customized surveys, with questions, branching logic, and corporate branding.
• Data collection: In addition to WhatsApp, you can share the survey via email, social media, direct links, or embed it in websites.
• Analysis: Provides detailed reports with graphs and tables that help you interpret the data collected effectively.
• Integrations: SurveyMonkey integrates with various marketing tools, CRMs, and e-commerce platforms, allowing you to synchronize the collected data.

Now, let’s see how to effectively integrate SurveyMonkey with WhatsApp and Spoki to optimize survey distribution and improve data collection.

What is Spoki and How it Enhances Automation on WhatsApp

Spoki is a tool that simplifies the use of WhatsApp Business API, allowing companies to manage and automate conversations, send personalized messages, and interact with customers in an organized and effective manner. When you integrate Spoki with external tools like SurveyMonkey, you can amplify your feedback and survey campaigns, improving the efficiency and speed with which you collect data from customers and contacts, as well as the conversions and sales of your products and/or services.

Thanks to Spoki, you can manage automated survey sends on WhatsApp, customizing messages and easily monitoring responses. Integration with SurveyMonkey allows you to obtain a complete workflow, where you can collect and analyze feedback and make business decisions in real time.

How to Integrate SurveyMonkey and WhatsApp with Spoki to Obtain Effective Data

If you manage your business on WhatsApp using Spoki, you can take full advantage of the features of SurveyMonkey and WhatsApp to obtain data more quickly and in a more structured way. Spoki, with its advanced automation platform, makes it easy to integrate the feedback collection process via SurveyMonkey, automating the sending of surveys and ensuring smooth communication with your customers.

Why Use WhatsApp to Distribute SurveyMonkey Surveys?

WhatsApp is one of the most used instant messaging platforms in the world, with over 2 billion active users. Distributing surveys via WhatsApp allows you to quickly reach your contacts, making it easy and immediate for them to complete the survey.

Here’s why combining SurveyMonkey, WhatsApp and Spoki is a winning strategy:

1. Wide coverage: Most of your customers and contacts probably already use WhatsApp, making it an ideal channel for distributing surveys without having to convince recipients to use a different platform.
2. Quick responses: WhatsApp is a platform that favors fast communication. By sending a survey via WhatsApp, you can receive almost immediate responses compared to other channels such as email or social media.
3. Message personalization: Sending the survey link via WhatsApp Business allows you to personalize the accompanying message, using the recipient’s name and providing adequate context. This increases the likelihood that the survey will be completed.
4. Reminders and follow-ups: If a contact does not respond immediately, you can easily send a reminder via WhatsApp to increase the completion rate.

How to Use Spoki to Send SurveyMonkey Surveys on WhatsApp

With Spoki, the integration between SurveyMonkey and WhatsApp becomes automated, making it easier to distribute surveys to your contacts or broadcast lists. Here’s how it works:

1. Message automation: Thanks to Spoki, you can automate sending the SurveyMonkey survey link via WhatsApp. You can schedule the survey to be sent at a specific time or trigger it based on a specific action, such as purchasing a product or requesting assistance.
2. Personalized messages: Spoki allows you to personalize messages so that each customer receives a unique message, increasing their engagement. For example, you can create a message like: “Hi [Name], we value your opinion. Take this survey [Link] to help us improve our service!”
3. Automatic follow-ups: If a customer does not complete the survey immediately, Spoki allows you to set up automatic follow-ups. You can schedule a second reminder message a few days later, increasing the response rate without having to manually manage each customer.
4. Audience segmentation: With Spoki, you can segment your contact list to send the survey only to specific groups of customers, for example, those who have purchased a specific product. This segmentation allows you to obtain more targeted and relevant data for your analysis.

How to Create a Survey on SurveyMonkey

Before distributing your survey via WhatsApp, you need to create it on SurveyMonkey. Here’s how:

1. Create an account on SurveyMonkey (free or paid, depending on the features you want).
2. Click on “Create a survey”. You can choose from pre-defined templates, such as customer satisfaction surveys, market research, or product questionnaires, or start from scratch.
3. Customize the survey: Add relevant questions based on your research objectives. You can choose from multiple choice, open-ended, rating, or evaluation questions. Remember to keep the questions clear and concise to prevent participants from abandoning the survey.
4. Add branching logic: This allows you to customize the survey flow based on previous answers, ensuring that each participant only sees the relevant questions.
5. Customize the design: You can customize the graphic appearance of the survey to align it with your brand.
6. Save and generate the link: Once finished, you can generate a link to share.

Best Practices for Using SurveyMonkey with WhatsApp

To maximize the effectiveness of the combination between SurveyMonkey and WhatsApp, it is important to follow some best practices:

1. Be clear and concise: WhatsApp is a fast platform. Your message should be short and compelling. Explain the reason for the survey and how long it will take (ideally less than 5 minutes).
2. Make the survey mobile-friendly: Most people will use WhatsApp from their mobile devices, so make sure the survey is optimized for smartphone viewing.
3. Encourage participation with incentives: If you are looking for a high response rate, consider offering a small incentive such as a discount or a free gift for those who complete the survey.
4. Automatic follow-ups: If you have sent the survey to a large list of contacts and have not received many responses, send a reminder after a few days to encourage participation.
5. Analyze the data collected: Once you have collected the responses via SurveyMonkey, you can use its powerful analysis features to interpret the results. Filter the data, segment the responses, and create reports to make decisions based on concrete data.

Improve Customer Support with Spoki and SurveyMonkey

In addition to marketing campaigns, the integration between Spoki, WhatsApp and SurveyMonkey is extremely useful for improving customer service. After an interaction with your support team, you can automatically send a satisfaction survey via WhatsApp, collecting data on your customers’ satisfaction level immediately.

• End-of-interaction survey automation: For example, after a support conversation with a customer, Spoki can automatically send a message with a link to a SurveyMonkey survey to evaluate the effectiveness of the service received. This automated process helps you constantly monitor the quality of your customer support.
• Feedback-Based Service Improvement: With data collected via SurveyMonkey, you can quickly identify areas for improvement in your customer service and make immediate changes to enhance the user experience.

Send Post-Purchase Surveys to Increase Loyalty

Another effective use of the integration between Spoki and SurveyMonkey involves sending post-purchase surveys. After a customer has completed a purchase, you can use Spoki to send a message on WhatsApp with a satisfaction survey. This allows you to collect valuable feedback on the purchasing process and the overall customer experience.

• Automated post-purchase surveys: Automatically send a survey after a purchase to find out what your customers like and what can be improved. Thanks to Spoki, you can schedule the survey to be sent after a certain number of days from the purchase, ensuring that the customer has had time to use the product or service.
• Personalization to improve loyalty: By personalizing the messages sent via Spoki, the customer will feel valued and will be more likely to participate in the survey. Obtaining positive feedback or discovering areas for improvement allows you to adapt your strategies and build customer loyalty effectively.

Conclusion

Combining SurveyMonkey and WhatsApp is a powerful strategy for collecting feedback quickly and effectively. While SurveyMonkey provides you with all the tools you need to create professional surveys, WhatsApp offers you a direct and personal channel to distribute these surveys to your contacts. By following best practices and optimizing the process, you can obtain high-quality data, improve customer satisfaction, and adapt your business strategies to the real needs of your audience.

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