How does the WhatsApp Business API work?

The **WhatsApp Business App** and the **WhatsApp Business API** (used by Spoki) are two completely different solutions designed for different business needs:\n\n**WhatsApp Business App:**\n• Designed for small businesses and sole proprietors\n• Manual message management\n• Limited to 5 devices simultaneously\n• Maximum 256 contacts per broadcast\n• No automation capabilities\n• Free but with significant limitations\n• No CRM or integration support\n\n**WhatsApp Business API (Spoki):**\n• Designed for medium to large businesses\n• **Unlimited operators**: Your entire team can manage conversations simultaneously\n• **Unlimited broadcasts**: Send messages to thousands of contacts\n• **Advanced automation**: Chatbots, automatic responses, intelligent workflows\n• **CRM integration**: Connect with your existing tools (HubSpot, Salesforce, etc.)\n• **Analytics & reporting**: Detailed statistics on your communications\n• **No ban risk**: Official API approved by Meta for bulk messaging\n• **Cloud-based**: No need to keep a phone connected\n• **Multi-channel**: Integrate WhatsApp with SMS, Voice, and other channels

Can I integrate Spoki with other tools?

Spoki integrates with **thousands of platforms** through native integrations, Zapier, Make (Integromat), and Webhooks.\n\n**Native Integrations:**\n\n• **E-commerce**: Shopify, WooCommerce, PrestaShop, Magento\n\n• **CRM**: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign\n\n• **Marketing**: Mailchimp, Google Sheets\n\n• **Payment**: Stripe, PayPal\n\n• **Support**: Zendesk\n\n**Via Zapier/Make:**\n\nConnect to **4,000+ platforms** including:\n• Google Workspace (Sheets, Calendar, Drive)\n• Microsoft Office 365\n• Slack, Trello, Asana\n• WordPress, Webflow\n• Custom apps via API\n\n**Webhooks & API:**\n\nFull REST API for developers to build custom integrations.

March 2024, Easter and spring are coming: WhatsApp Marketing strategies to increase sales

Q: What is Spoki?

**Spoki** is a comprehensive **WhatsApp Business API platform** that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.\n\nWith Spoki, you can:\n\n• **Automate communications**: Send automated messages, create chatbots, and set up intelligent workflows\n\n• **Manage customer support**: Multi-operator team management with ticketing system and conversation routing\n\n• **Increase sales**: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp\n\n• **Marketing campaigns**: Send bulk messages to thousands of contacts with personalized templates\n\n• **AI-powered features**: Leverage artificial intelligence to automate responses and qualify leads 24/7\n\n• **Integrate with your tools**: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools\n\nSpoki is an **official Meta Tech Partner**, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

16 February 2024

Updated on 16 February 2026

3 min read

Listen to article

Coming up in a month full of events and celebrations, March 2024 is a strategic month for companies looking to make the most of WhatsApp’s marketing potential.

From the arrival of spring to Father’s Day, passing through International Women’s Day up to Easter, the opportunities to create a relationship with your customers and stimulate sales are many.

Here’s how Spoki can help you create advertising campaigns with automatic and effective WhatsApp messages during this period.

1. Launch of the new Spring / Summer collections

With spring approaching, it’s time to present your new Spring/Summer collection. Use WhatsApp to send automatic and personalized messages to your customers, including eye-catching images of new products, descriptions of seasonal trends, and information on promotions or special events related to the launch.

This communication generates interest and a desire to discover the novelties among your products.

2. Personalized Father’s Day Gifts

March 19th celebrates fathers around the world. Stand out by offering unique gift ideas or experiences to enjoy together and communicate them through automated, targeted, and customized WhatsApp messages.

Consider the opportunity to attach personalized tickets or launch lead generation initiatives to expand your customer base with dedicated and tailor-made offers.

March 8 is an opportunity to reaffirm not only the social, economic, and political achievements of women, but also the discrimination and violence they have been and still are subjected to around the world.

Share your authentic commitment to this theme and send heartfelt messages to your customers. Remember that this is an event that can help you consolidate brand reputation and the bond with your contacts. Send messages with discounts and promotions only if well calibrated: it is not a purely commercial opportunity.

4. Easter 2024

Sunday, March 31st, marks Easter, an opportunity for themed promotions related to traditions. Use WhatsApp with Spoki to communicate greetings and offers in a direct and personalized way, encouraging your customers to take action through buttons in the messages.

5. Other March events

March offers numerous opportunities to link the promotion of products and services: World Nature Day and European Artisanal Gelato Day, St. Patrick’s Day and Happiness and Poetry Day.

Use WhatsApp with Spoki to communicate these opportunities in a creative way and connect with your customers on specific topics, showcasing the uniqueness of your brand.

HOW CAN SPOKI HELP YOU?

A key to the success of these marketing actions is the automation of the WhatsApp channel through Spoki: remember to always maintain relevant communication, avoiding spam or overly frequent and pushy messages.

A well-thought-out WhatsApp strategy can not only increase sales during the Easter period and other events of the month, but also strengthen the long-term relationship with your customers.

Do you want to integrate WhatsApp Marketing into your business?

Start with a free account on Spoki and start your first campaigns with 5 € of included credit.

Try free

Or contact us to build your winning strategy together. We are waiting for you!

Book a call

Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

• Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

• Manage customer support: Multi-operator team management with ticketing system and conversation routing

• Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

• Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

• AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

• Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

The WhatsApp Business App and the WhatsApp Business API (used by Spoki) are two completely different solutions designed for different business needs:

WhatsApp Business App: • Designed for small businesses and sole proprietors • Manual message management • Limited to 5 devices simultaneously • Maximum 256 contacts per broadcast • No automation capabilities • Free but with significant limitations • No CRM or integration support

WhatsApp Business API (Spoki): • Designed for medium to large businesses • Unlimited operators: Your entire team can manage conversations simultaneously • Unlimited broadcasts: Send messages to thousands of contacts • Advanced automation: Chatbots, automatic responses, intelligent workflows • CRM integration: Connect with your existing tools (HubSpot, Salesforce, etc.) • Analytics & reporting: Detailed statistics on your communications • No ban risk: Official API approved by Meta for bulk messaging • Cloud-based: No need to keep a phone connected • Multi-channel: Integrate WhatsApp with SMS, Voice, and other channels

We have different plans suitable for various needs. Visit the Pricing page for updated details.

Yes, Spoki usually offers a trial period or a free plan to test the platform.

Spoki integrates with thousands of platforms through native integrations, Zapier, Make (Integromat), and Webhooks.

Native Integrations:

• E-commerce: Shopify, WooCommerce, PrestaShop, Magento

• CRM: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign

• Marketing: Mailchimp, Google Sheets

• Payment: Stripe, PayPal

• Support: Zendesk

Via Zapier/Make:

Connect to 4,000+ platforms including: • Google Workspace (Sheets, Calendar, Drive) • Microsoft Office 365 • Slack, Trello, Asana • WordPress, Webflow • Custom apps via API

Webhooks & API:

Full REST API for developers to build custom integrations.