New WhatsApp sticker for Instagram stories: how to use it

The news in the world of digital marketing never stops, and one of the most recent and interesting innovations involves the integration between WhatsApp and Instagram, two of the most popular platforms for businesses to communicate with customers. WhatsApp has introduced a new feature that allows users to insert a custom sticker in Instagram stories that leads directly to a chat with the company on WhatsApp.

This new tool represents a major breakthrough for all businesses that use Instagram to promote their products or services, as it facilitates the direct movement of traffic from Instagram pages to WhatsApp. In this article we will delve into how the WhatsApp sticker works in Instagram stories, what benefits it offers for businesses, and how this can be used to generate leads, improve customer service, and increase sales.

How does WhatsApp’s Sticker in Instagram stories work?

The new WhatsApp sticker is a feature that allows a company’s Instagram page to be directly linked to its WhatsApp account. When a user views the company’s story on Instagram and taps on the WhatsApp sticker, they are automatically redirected to a WhatsApp conversation with the company. This process is quick and intuitive, without the need to manually enter a phone number or search for other contact information.

To use the sticker, here are the main steps:

1. Create a Story on Instagram: You can create a story with engaging content, such as images, videos or special ads.
2. Add WhatsApp Sticker: Select the “WhatsApp” option from the sticker menu and add it to the story. The sticker will appear as a clickable button that will direct users directly to the chat with the company on WhatsApp.
3. Post the Story: Once you have created the story, post it on your Instagram business profile. Your followers, seeing the story, can easily tap the sticker and immediately start chatting with you on WhatsApp.

Advantages of using WhatsApp’s Sticker in Instagram stories.

The integration between WhatsApp and Instagram via the sticker brings with it a number of benefits for companies that want to improve their marketing and customer service strategies. Here are some of the main benefits companies can gain from using this tool.

1. Moving Direct Traffic from Instagram to WhatsApp.

One of the main advantages of the WhatsApp sticker is the ability to easily move traffic from the Instagram platform to WhatsApp. Instagram is a perfect channel for attracting new customers, but the real interaction often takes place in private chats. With this sticker, companies can create a direct and personal connection with their followers and turn traffic into sales opportunities or qualified leads.

The user, instead of sending direct messages on Instagram, can initiate a conversation on WhatsApp, where it is easier to handle inquiries, send detailed product information, and finalize sales.

2. Facilitating Direct Communication with Customers.

Thanks to the integration between WhatsApp and Instagram, customers can contact the company quickly and directly with just one click. This reduces the time and effort required to find a phone number or write an email, making the interaction immediate and seamless.

This type of instant communication is essential for improving customer service and providing quick responses to questions, concerns, or service requests. Companies that can respond quickly to customer needs increase the likelihood of customer retention and sales conversion.

3. Generate Qualified Leads.

Using the WhatsApp sticker in Instagram stories is a powerful lead generation tool. When a user decides to start a conversation on WhatsApp, he or she has already shown a high level of interest in the company or product, turning into a qualified lead.

Once a lead is acquired, companies can use WhatsApp to build a relationship, send personalized promotions or additional information, and guide the customer toward a purchase. In addition, integration with tools such as Spoki allows them to automate part of the process, ensuring effective and delay-free management.

4. Increasing Sales

Through direct contact with customers via WhatsApp, companies can increase their sales opportunities. WhatsApp offers a number of tools designed to facilitate company-customer communication, such as sending product catalogs, images and details of offers.

With the use of the sticker in Instagram stories, companies can promote specific products or temporary campaigns, inviting customers to contact them directly for more information or to finalize a purchase. This more direct approach makes WhatsApp an extremely effective sales channel, especially for personalized promotions and time-limited offers.

5. Improve Customer Service

In addition to generating leads and sales, the WhatsApp sticker is a useful tool for improvingcustomer service. Because it is easy to access, customers can request product information, after-sales support or clarification directly from the company, receiving quick responses via WhatsApp.

Using an instant messaging channel such as WhatsApp allows companies to provide more immediate support than email or phone calls, improving customer satisfaction and increasing customer loyalty.

Strategy for using WhatsApp’s Sticker in Instagram stories

To get the most out of the integration between Instagram and WhatsApp, it is important to adopt an effective strategy. Here are some tips on how to make the most of this new feature:

1. Exclusive Promotions for Instagram Followers.

One effective strategy is to offer exclusive promotions to Instagram followers, inviting them to click on the WhatsApp sticker to find out about the offer. This will not only increase traffic to WhatsApp, but also ensure greater interaction and engagement.

For example, a company can create a story that offers an exclusive 10 percent discount to anyone who contacts the company on WhatsApp via the sticker. This type of incentive encourages users to interact and turn into customers.

2. Immediate Customer Support

Companies can use the WhatsApp sticker to promote their real-time customer service. Creating a story that invites followers to contact the company on WhatsApp for immediate assistance can be very helpful in improving customer service and resolving problems quickly.

In addition, with the use of tools such as Spoki, some of the responses can be automated, ensuring that the most common requests are handled quickly and without having to employ additional staff.

3. Integration with Spoki for Automation

Spoki is a platform that allows you to automate chat management on WhatsApp, Facebook and other messaging platforms. With Spoki, it is possible to integrate WhatsApp sticker usage into Instagram stories with advanced automation features.

For example, when a user clicks on the sticker and starts a conversation on WhatsApp, Spoki can automatically handle the initial response, provide product information, collect customer data, and even send personalized promotions. This not only improves operational efficiency, but also ensures smooth and seamless communication.

Conclusion

The introduction of the WhatsApp sticker in Instagram stories represents a tremendous opportunity for companies looking to improve communication with their customers, generate leads and increase sales. Thanks to the ease of use, speed of interaction, and possibilities offered by tools like Spoki, companies can now seamlessly integrate Instagram and WhatsApp into a comprehensive and highly efficient marketing strategy.

This new feature offers a simple solution to move traffic from Instagram pages to the messaging platform, turning followers into WhatsApp contacts, facilitating lead generation and increasing sales opportunities. If implemented correctly, the integration between WhatsApp and Instagram can become a key tool for successful

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