Post-Shipment Marketing and WhatsApp: the advantages of integrating Spoki and Qapla

Post-shipment marketing is a crucial phase for any eCommerce business aiming to build customer loyalty and increase sales. One of the most effective strategies in this context is the use of WhatsApp to send tracking updates and promotions for new purchases.

What is Post-Shipment Marketing and why is it important

Post-shipment marketing refers to all communication and marketing activities that a company carries out after an order has been shipped. This phase is crucial because:

• Increase customer satisfaction: Informing customers about the status of their shipment in real time reduces anxiety and increases trust.
• Create loyalty opportunities: A positive shipping experience can turn a one-time buyer into a loyal customer.
• Generate new sales: Targeted offers and promotions sent after purchase can encourage further purchases. Hyper-personalization now makes it possible to create specific communications for each user and thus increase their effectiveness (for example, by including suggested items based on their history).

In a competitive context such as eCommerce, focusing on the Delivery Experience is essential to stand out and build lasting relationships with customers.

Post-Shipment Marketing and Conversational Marketing for a winning strategy

Conversational marketing uses messaging platforms to interact directly with customers in a personalized and real-time manner. Integrating this strategy with post-shipment marketing offers numerous advantages:

• Direct communication: Respond to customer inquiries in real-time through platforms like WhatsApp.
• Personalization: Use shipping data to send personalized messages, increasing the relevance of communications.
• Automation: Thanks to tools such as Spoki and Qapla’, you can automate the sending of messages, saving time and resources dedicated to your Customer Care.

This combination allows you to maintain continuous contact with customers, improving their overall experience and increasing the chances of future conversions.

What are the advantages of using Whatsapp during the delivery phase?

The integration between Spoki and Qapla’ allows you to use WhatsApp during the delivery phase to notify customers about updates to their shipments. The merchant can decide for which shipment status to automatically send WhatsApp messages, which typically include the order reference, status, and link to the personalized tracking page on Qapla’. 

It is possible to start a message in reference to: 

• Order dispatched
• In transit
• In delivery
• Delivery attempt failed
• Exception
• Collection point
• Delivered

The use of WhatsApp at this stage offers numerous advantages:

1. High opening rate

WhatsApp messages have an open rate of over 90%, much higher than emails. This means that your updates and promotions (contained in the tracking page) will be seen almost immediately by customers.

2. Immediate communication

WhatsApp allows you to send real-time notifications, informing customers about the status of their shipment in a timely manner. This reduces anxiety and improves customer satisfaction.

3. Interaction and support

WhatsApp allows for two-way interaction, allowing customers to respond directly to messages. This facilitates the management of support requests and improves customer service.

4. Campaign Customization

Thanks to Qapla’ and Spoki, companies can create highly customized Marketing Post-Shipping campaigns, optimizing conversions and loyalty. Qapla’ has the most powerful post-shipping marketing editor on the market: in just a few clicks, using drag&drop, you can start from +50 ready-made templates and insert your own creations, external solutions, tracked links, etc.

5. Automation and efficiency

Thanks to theintegration between Qapla’ and Spoki, it’s possible to automate sending messages on WhatsApp, reducing the manual workload. Keeping customers informed about the status of their shipments also significantly reduces requests to Customer Care, indicated by the acronym W.I.S.M.O. (Where is My Order?): calls received decrease by 54%, according to Qapla’ data.  

Conclusions

The integration between Spoki and Qapla’ represents a powerful combination for post-shipment marketing. It improves communication with customers, increases the open rate of communications, reduces customer service costs, and increases upselling and cross-selling opportunities. In a competitive market, offering an Delivery Experience can make the difference between a casual customer and a loyal customer.

Try the integration between Spoki and Qapla’ now

Discover how the integration between Spoki and Qapla’ can revolutionize your post-shipping marketing and significantly improve your customers’ satisfaction. Start now and take your eCommerce business to new levels of success!

Do you want to integrate WhatsApp Marketing into your business? 

Start with a free account on  Spoki and start your first campaigns with 5€ of included credit.