September: 5 tips for your marketing on WhatsApp
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September presents itself as an extraordinary month to increase sales and boost your brand’s visibility, thanks to a series of festivities and world days that follow one another during this period.
In this article, we offer you innovative ideas for creating WhatsApp messages targeted to your customers, making the most of these special occasions.
Below, we present a list of the most relevant dates and events celebrated during the month of September:
September 5th: International Day of Charity
September 15th: First day of school
September 21st: International Day of Peace
September 22nd: Start of autumn, new collections and car-free day
September 27th: World Tourism Day
1. Back to normality
After the summer and holidays, September is often seen as a time to resume regular activities.
You can take advantage of this mentality by creating marketing campaigns that emphasize “recharging” or “restarting”. For example, by sending weekly messages to VIP customers, you could propose a “Back to Reality” sale with discounts on products that help people return to their daily routine, related to your products/services.
2. Back to school/ work
Returning to the office/school is a special time of the year.
You can send WhatsApp messages to communicate your package deals for students, teachers or professionals who are returning to the office, including useful tips for dealing with the return with peace of mind.
You could offer valuable content related to this topic, such as tips for better study organization, recipes for healthy school lunches, advice for managing school stress, etc.
3. Present the new Autumn/Winter collection
Autumn brings with it a sense of novelty and change. Leverage WhatsApp to showcase your new product collections.
You can send messages with exclusive previews of new product lines, attaching a PDF file with the catalog.
You can also share tips on how to make seasonal changes in the home, wardrobe, beauty rituals, etc., related to the products you sell.
4. Travel itinerary proposals
Create a virtual experience through WhatsApp to celebrate World Tourism Day.
Send your customers on a virtual journey with evocative images, interesting facts, and useful tips about different tourist destinations. You can also organize a series of quizzes or puzzles related to tourism, offering discounts or special prizes for those who answer correctly.
5. Car-free day
If your e-commerce business has a strong ecological focus, you could encourage your contacts to participate in this day by offering a gift to those who reach your store/premises in a way other than by car (bike, scooter, …)
In conclusion, as you have seen, the World Days of September represent a unique opportunity to promote your products and services by sending valuable content to your customers on important occasions.
We are confident that these ideas will help you create engaging and original WhatsApp campaigns.
Remember that with Spoki, you can easily send bulk WhatsApp messages to reach your customers quickly and efficiently.
Keep an eye on our blog; every month, we’ll give you tips and suggestions to make the most of global days and offer you a good opportunity to communicate with your customers via the WhatsApp channel.
Do you want to integrate WhatsApp Marketing into your business?
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