Aventura del Noroeste

Q: What is Spoki?

**Spoki** is a comprehensive **WhatsApp Business API platform** that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.\n\nWith Spoki, you can:\n\n• **Automate communications**: Send automated messages, create chatbots, and set up intelligent workflows\n\n• **Manage customer support**: Multi-operator team management with ticketing system and conversation routing\n\n• **Increase sales**: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp\n\n• **Marketing campaigns**: Send bulk messages to thousands of contacts with personalized templates\n\n• **AI-powered features**: Leverage artificial intelligence to automate responses and qualify leads 24/7\n\n• **Integrate with your tools**: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools\n\nSpoki is an **official Meta Tech Partner**, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

Q: How does the WhatsApp Business API work?

The **WhatsApp Business App** and the **WhatsApp Business API** (used by Spoki) are two completely different solutions designed for different business needs:\n\n**WhatsApp Business App:**\n• Designed for small businesses and sole proprietors\n• Manual message management\n• Limited to 5 devices simultaneously\n• Maximum 256 contacts per broadcast\n• No automation capabilities\n• Free but with significant limitations\n• No CRM or integration support\n\n**WhatsApp Business API (Spoki):**\n• Designed for medium to large businesses\n• **Unlimited operators**: Your entire team can manage conversations simultaneously\n• **Unlimited broadcasts**: Send messages to thousands of contacts\n• **Advanced automation**: Chatbots, automatic responses, intelligent workflows\n• **CRM integration**: Connect with your existing tools (HubSpot, Salesforce, etc.)\n• **Analytics & reporting**: Detailed statistics on your communications\n• **No ban risk**: Official API approved by Meta for bulk messaging\n• **Cloud-based**: No need to keep a phone connected\n• **Multi-channel**: Integrate WhatsApp with SMS, Voice, and other channels

Q: Can I integrate Spoki with other tools?

Spoki integrates with **thousands of platforms** through native integrations, Zapier, Make (Integromat), and Webhooks.\n\n**Native Integrations:**\n\n• **E-commerce**: Shopify, WooCommerce, PrestaShop, Magento\n\n• **CRM**: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign\n\n• **Marketing**: Mailchimp, Google Sheets\n\n• **Payment**: Stripe, PayPal\n\n• **Support**: Zendesk\n\n**Via Zapier/Make:**\n\nConnect to **4,000+ platforms** including:\n• Google Workspace (Sheets, Calendar, Drive)\n• Microsoft Office 365\n• Slack, Trello, Asana\n• WordPress, Webflow\n• Custom apps via API\n\n**Webhooks & API:**\n\nFull REST API for developers to build custom integrations.

By Spoki30 October 2026

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Cover image for: Aventura del Noreste boosts engagement with 6.67x ROAS on Spoki

Aventura del Noroeste recovers €25,672 and saves 349 hours with AI agents

€25,672

Recovered from abandoned carts

349 h

Saved by AI agents

6.58x

ROAS

INTRODUCTION

About Aventura del Noroeste

Aventura del Noroeste is a Spanish store specializing in clothing, footwear and equipment for mountain sports, hiking, trekking, climbing and trail running. It sells through its online store and its physical shop in Murcia, and works with PrestaShop, Connectif, Meta and Revi.

The Aventura del Noroeste online store, specializing in mountain and outdoor sports.

THE PROBLEM

Every WhatsApp inquiry landed in a single flow

The store received a wide range of inquiries on WhatsApp: purchases, issues, information requests and after-sales support. Handling all of them from a single flow created a heavy operational load for the team. It needed a solution able to identify each type of conversation and route it automatically to the right area, to deliver faster and more efficient service. In addition, the store had no customer reviews.

Before

All inquiries in a single flow
Heavy operational load for the team
Abandoned carts not recovered
No customer reviews

After

Each conversation to the right agent
349 hours saved by AI
208 orders recovered
4.7 average rating

THE SOLUTION

Specialized AI agents connected to the online store

Aventura del Noroeste deployed specialized AI agents in Spoki, connected to PrestaShop and Connectif, to automate customer service, sales and after-sales.

The agents are organized by area (general, sales and after-sales), so each conversation is routed to the right agent and reaches the relevant area without manual intervention.

The store also automated its WhatsApp marketing: abandoned cart recovery, remarketing, campaigns and order tracking, all connected to PrestaShop.

Compared with Superchat, the tool it used before, the team highlights that Spoki is much better integrated and far more intuitive.

AI agents in Spoki: general, sales, customer service and after-sales.

Spoki automation designed to classify each conversation and route it to the right agent.

“With one click, your online store is integrated with your WhatsApp.”
— Luis Yrissarri, Marketing & E-commerce Manager, Aventura del Noroeste

THE RESULTS

208 carts recovered and from zero reviews to a 4.7 rating

Spoki recovered 208 orders from abandoned carts worth €25,672, on an investment of €3,900: a 6.58x ROAS and a 558.3% ROI. The AI agents saved 349 hours of work with instant 24/7 replies, and the store has exchanged more than 68,000 messages on WhatsApp. Beyond recovering more carts, repeat purchases grew above all, thanks to more direct and personalized communication. The store, which previously had no reviews, now has a 4.7 average rating, and its customer service is rated 5 stars.

Spoki dashboard: more than 68,000 messages exchanged and 349 hours saved by AI.

208

Orders recovered

5.6x

ROI of 558.3%

68k

WhatsApp messages

4.7

Average customer rating

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Frequently Asked Questions

What is Spoki?

Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

• Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

• Manage customer support: Multi-operator team management with ticketing system and conversation routing

• Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

• Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

• AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

• Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

How does the WhatsApp Business API work?

The WhatsApp Business App and the WhatsApp Business API (used by Spoki) are two completely different solutions designed for different business needs:

WhatsApp Business App: • Designed for small businesses and sole proprietors • Manual message management • Limited to 5 devices simultaneously • Maximum 256 contacts per broadcast • No automation capabilities • Free but with significant limitations • No CRM or integration support

WhatsApp Business API (Spoki): • Designed for medium to large businesses • Unlimited operators: Your entire team can manage conversations simultaneously • Unlimited broadcasts: Send messages to thousands of contacts • Advanced automation: Chatbots, automatic responses, intelligent workflows • CRM integration: Connect with your existing tools (HubSpot, Salesforce, etc.) • Analytics & reporting: Detailed statistics on your communications • No ban risk: Official API approved by Meta for bulk messaging • Cloud-based: No need to keep a phone connected • Multi-channel: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

Spoki offers three pricing tiers: a Free plan at €0/month for basic WhatsApp support and live chat, a Service plan starting at €19/month with AI-powered customer support and unlimited automations, and a Marketing plan starting at €49/month with bulk campaigns and advanced analytics. All plans include unlimited operators at no extra cost. WhatsApp conversation fees are charged separately by Meta based on usage volume.

Is there a free trial?

Yes, Spoki offers a permanent Free plan at €0/month that includes live chat with unlimited operators, basic automations, and a ticketing system. This allows businesses to test core WhatsApp Business API features before upgrading. Paid plans start at €19/month for the Service tier and €49/month for the Marketing tier, with no long-term contracts required.

Can I integrate Spoki with other tools?

Spoki integrates with thousands of platforms through native integrations, Zapier, Make (Integromat), and Webhooks.

Native Integrations:

• E-commerce: Shopify, WooCommerce, PrestaShop, Magento

• CRM: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign

• Marketing: Mailchimp, Google Sheets

• Payment: Stripe, PayPal

• Support: Zendesk

Via Zapier/Make:

Connect to 4,000+ platforms including: • Google Workspace (Sheets, Calendar, Drive) • Microsoft Office 365 • Slack, Trello, Asana • WordPress, Webflow • Custom apps via API

Webhooks & API:

Full REST API for developers to build custom integrations.

View all FAQs

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