La Casa de las Setas
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La Casa de las Setas recovers €20,000 in abandoned carts with WhatsApp
About La Casa de las Setas
La Casa de las Setas is a Spanish online store specializing in mushrooms, truffles and mycology products. It sells to both consumers and hospitality professionals, and works with PrestaShop, Connectif and Meta.
High traffic, demand peaks and hard-to-segment B2B customers
The store handles a high volume of customers, with demand peaks, and segmenting and reaching B2B customers was complex. Being able to segment was the main need, in order to launch marketing campaigns tailored to each group. In addition, many B2C customers had not left their phone number, which limited reach on WhatsApp.
- Segmenting B2B customers was complex
- Demand peaks were hard to handle
- Abandoned carts were not recovered
- Customers without a phone number
- Connectif segments activated via WhatsApp
- Instant 24/7 replies with AI agents
- 204 carts recovered
- Email and popup capture into WhatsApp
Three connected flows: B2B acquisition, hospitality offers and AI agents
La Casa de las Setas segments its customers in Connectif and sends its communications with Spoki, through three main flows.
B2B acquisition: three different Meta ads capture leads that enter the CRM and a Connectif segment. One hour later, each lead receives an email from Connectif and a WhatsApp message from Spoki.
Hospitality offers: every Monday, B2B customers receive the special prices for fresh mushrooms on WhatsApp, and those who have a number but have not interacted receive them by email.
B2C with AI agents: customers without a number are reached by email and through a popup that invites them to leave their details and their WhatsApp contact. Those who already have a phone number enter remarketing campaigns.
With Spoki, the store replies instantly 24/7, improves its campaign open rates, notifies customers of order status changes and sells directly on WhatsApp.
“Customer service is immediate and very helpful.”
— Luis Yrissarri, Marketing & E-commerce Manager, La Casa de las Setas
16.13x ROAS and 135 hours saved with AI
Meta acquisition campaigns generated 400 B2B leads: 80% showed interest and the conversion rate was 12%. In B2C, Spoki recovered 204 abandoned carts worth €20,000, on an investment of €1,240: a 16.13x ROAS and a 1,512.9% ROI. 30,000 messages and 3,000 templates were sent, and the AI agents saved 135 hours of work with instant 24/7 replies. The store has more than 6,500 reviews that highlight its customer service.
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