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EVENT

Ecommerce Italia Summit – The Reference Point for Made in Italy Digital Commerce

April 22, 2026
Milan, Italy

Spoki will be at the Ecommerce Italia Summit, the event designed to showcase the state of the art and prospects of e-commerce in Italy. A summit that brings together brands, retailers, startups, and tech companies to analyze numbers, trends, and strategies of the Italian e-commerce market — one of the most dynamic in Europe — with an increasingly omnichannel and AI-oriented perspective.

Why the Ecommerce Italia Summit is a Key Event

The Italian e-commerce market is growing strongly, but competition is becoming fiercer. The winning brands are those who know how to build consistent experiences across all channels and transform every touchpoint into an opportunity for conversation with the customer.

Key Topics

  • •Market Growth: Updated data on Italian digital commerce and the best-performing sectors
  • •Customer Experience: Strategies to differentiate through the quality of customer experience
  • •Omnichannel: How to integrate physical and digital to maximize sales

Spoki at the Ecommerce Italia Summit: WhatsApp at the Center of E-commerce Strategy

Spoki shows how Italian brands are using WhatsApp to increase sales, reduce churn, and improve customer care:

What We Offer

  • •Italian case studies: Concrete examples of how e-commerce brands use Spoki to grow (+30% average order value, ROAS x3 and beyond)
  • •Conversational flows: From abandoned cart to post-sale, a complete view of the customer lifecycle on WhatsApp
  • •AI for e-commerce: AI agents on WhatsApp that qualify leads, suggest products, and complete orders 24/7

Want to discover how the best Italian brands use WhatsApp? Come find us at the Summit.

Let's Build the Future of Conversational Marketing Together

Visit Us or Become a Speaker

Frequently Asked Questions

What is Spoki?

Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

• Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

• Manage customer support: Multi-operator team management with ticketing system and conversation routing

• Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

• Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

• AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

• Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

How does the WhatsApp Business API work?

The WhatsApp Business App and the WhatsApp Business API (used by Spoki) are two completely different solutions designed for different business needs:

WhatsApp Business App: • Designed for small businesses and sole proprietors • Manual message management • Limited to 5 devices simultaneously • Maximum 256 contacts per broadcast • No automation capabilities • Free but with significant limitations • No CRM or integration support

WhatsApp Business API (Spoki): • Designed for medium to large businesses • Unlimited operators: Your entire team can manage conversations simultaneously • Unlimited broadcasts: Send messages to thousands of contacts • Advanced automation: Chatbots, automatic responses, intelligent workflows • CRM integration: Connect with your existing tools (HubSpot, Salesforce, etc.) • Analytics & reporting: Detailed statistics on your communications • No ban risk: Official API approved by Meta for bulk messaging • Cloud-based: No need to keep a phone connected • Multi-channel: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

Spoki offers three pricing tiers: a Free plan at €0/month for basic WhatsApp support and live chat, a Service plan starting at €19/month with AI-powered customer support and unlimited automations, and a Marketing plan starting at €49/month with bulk campaigns and advanced analytics. All plans include unlimited operators at no extra cost. WhatsApp conversation fees are charged separately by Meta based on usage volume.

Is there a free trial?

Yes, Spoki offers a permanent Free plan at €0/month that includes live chat with unlimited operators, basic automations, and a ticketing system. This allows businesses to test core WhatsApp Business API features before upgrading. Paid plans start at €19/month for the Service tier and €49/month for the Marketing tier, with no long-term contracts required.

Can I integrate Spoki with other tools?

Spoki integrates with thousands of platforms through native integrations, Zapier, Make (Integromat), and Webhooks.

Native Integrations:

• E-commerce: Shopify, WooCommerce, PrestaShop, Magento

• CRM: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign

• Marketing: Mailchimp, Google Sheets

• Payment: Stripe, PayPal

• Support: Zendesk

Via Zapier/Make:

Connect to 4,000+ platforms including: • Google Workspace (Sheets, Calendar, Drive) • Microsoft Office 365 • Slack, Trello, Asana • WordPress, Webflow • Custom apps via API

Webhooks & API:

Full REST API for developers to build custom integrations.

View all FAQs

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