
Mattia Pace
Co-founder & CMO, Spoki
About
Co-founder and CMO of Spoki. Mattia has been working on conversational marketing on the WhatsApp Business API since 2019, and writes about WhatsApp marketing, conversational commerce, AI agents and the WhatsApp ecosystem (BSPs, templates, conversation pricing) for operators and ecommerce teams.
Topical authority
- WhatsApp Business API
- Conversational marketing
- Conversational commerce
- WhatsApp marketing
- AI agents
- Customer engagement management
- Marketing automation
- Abandoned cart recovery