Academy

Master CRM, customer experience, and marketing strategies with in-depth guides and expert insights.

Latest Articles

Discover the Best Conversational Marketing Tactics

Discover the Best Conversational Marketing Tactics

Discover top conversational marketing tactics to boost engagement and build customer loyalty.

Customer Engagement
Differences Between Proactive and Reactive Engagement

Differences Between Proactive and Reactive Engagement

Discover the differences and best practices between proactive and reactive engagement.

Customer Engagement
Optimize Automation for Customer Engagement

Optimize Automation for Customer Engagement

Learn how engagement automation can be both effective and genuine.

Customer Engagement
Boost Engagement with Gamification

Boost Engagement with Gamification

Discover how gamification boosts engagement and involves customers.

Customer Engagement
Strategies for Building a Customer Community

Strategies for Building a Customer Community

Discover effective strategies for building a customer community to improve customer engagement and long-term loyalty.

Customer Engagement
Boost Engagement Rate with Effective Strategies

Boost Engagement Rate with Effective Strategies

Learn how to boost your engagement rate with effective customer engagement strategies.

Customer Engagement
Optimizing Mass Personalization

Optimizing Mass Personalization

Discover how to personalize customer interactions with automation and data.

Customer Engagement
Effective Customer Communication Strategies

Effective Customer Communication Strategies

Learn how to choose customer communication channels to enhance engagement with personalized and omnichannel approaches.

Customer Engagement
Guide to Customer Engagement Strategy

Guide to Customer Engagement Strategy

Learn how to develop an effective engagement strategy to boost customer engagement and relationships.

Customer Engagement
Customer Engagement Strategies: Complete Guide

Customer Engagement Strategies: Complete Guide

Comprehensive guide to customer engagement: strategies, importance, and measurement.

Customer Engagement
Demonstrating the ROI of Customer Experience

Demonstrating the ROI of Customer Experience

Learn how to prove the ROI of customer experience with effective strategies and success stories.

Customer Experience
Customer-Centric Culture: Steps and Best Practices

Customer-Centric Culture: Steps and Best Practices

Learn how to develop a customer-centric company culture with key steps and best practices.

Customer Experience

The Spoki Academy is your comprehensive resource for mastering customer relationship management, customer experience, and modern marketing strategies. Whether you're looking to map your customer journey, implement a CRM, generate more leads, or improve retention — our expert guides cover it all. Each topic is designed to give you actionable insights that you can apply to your business today.

Latest Articles

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Frequently Asked Questions

What is Spoki?

Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

Manage customer support: Multi-operator team management with ticketing system and conversation routing

Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

How does the WhatsApp Business API work?

The WhatsApp Business App and the WhatsApp Business API (used by Spoki) are two completely different solutions designed for different business needs:

WhatsApp Business App: • Designed for small businesses and sole proprietors • Manual message management • Limited to 5 devices simultaneously • Maximum 256 contacts per broadcast • No automation capabilities • Free but with significant limitations • No CRM or integration support

WhatsApp Business API (Spoki): • Designed for medium to large businesses • Unlimited operators: Your entire team can manage conversations simultaneously • Unlimited broadcasts: Send messages to thousands of contacts • Advanced automation: Chatbots, automatic responses, intelligent workflows • CRM integration: Connect with your existing tools (HubSpot, Salesforce, etc.) • Analytics & reporting: Detailed statistics on your communications • No ban risk: Official API approved by Meta for bulk messaging • Cloud-based: No need to keep a phone connected • Multi-channel: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

Spoki offers three pricing tiers: a Free plan at €0/month for basic WhatsApp support and live chat, a Service plan starting at €19/month with AI-powered customer support and unlimited automations, and a Marketing plan starting at €49/month with bulk campaigns and advanced analytics. All plans include unlimited operators at no extra cost. WhatsApp conversation fees are charged separately by Meta based on usage volume.

Is there a free trial?

Yes, Spoki offers a permanent Free plan at €0/month that includes live chat with unlimited operators, basic automations, and a ticketing system. This allows businesses to test core WhatsApp Business API features before upgrading. Paid plans start at €19/month for the Service tier and €49/month for the Marketing tier, with no long-term contracts required.

Can I integrate Spoki with other tools?

Spoki integrates with thousands of platforms through native integrations, Zapier, Make (Integromat), and Webhooks.

Native Integrations:

E-commerce: Shopify, WooCommerce, PrestaShop, Magento

CRM: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign

Marketing: Mailchimp, Google Sheets

Payment: Stripe, PayPal

Support: Zendesk

Via Zapier/Make:

Connect to 4,000+ platforms including: • Google Workspace (Sheets, Calendar, Drive) • Microsoft Office 365 • Slack, Trello, Asana • WordPress, Webflow • Custom apps via API

Webhooks & API:

Full REST API for developers to build custom integrations.

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