Ads Library: how to use the tool to create better WhatsApp Ads

The Facebook Ads Library is an extraordinary tool for anyone who wants to create effective advertising campaigns on WhatsApp or other Meta platforms, such as Instagram and Facebook. This resource allows you to explore all active and past ads managed through Meta platforms, providing valuable data on how companies are using digital advertising to reach their audience. In this blog post, we will explore how the Ads Library works, what its potential is, and how this tool can be used to create better and more effective WhatsApp Ads.

What is the Ads Library?

The Facebook Ads Library is a free resource provided by Meta to ensure transparency in advertising. It is a public tool that allows anyone to see all active ads on Facebook, Instagram, Messenger, and, of course, WhatsApp. It was created with the aim of making advertising campaigns more transparent and responsible, but at the same time, it represents a goldmine for marketers who want to analyze and improve their campaigns.

The Ads Library provides access to:

• All active listings on Meta Platforms.
• Detailed information on advertisements: who created them, which pages they are active on, and in which regions they are shown.
• Data on budget, campaign duration, and impressions reached (for political or social issue ads).

This library becomes a powerful tool for studying the competition, monitoring industry trends, and discovering new creative opportunities.

How to Use the Ads Library to Create Better WhatsApp Ads

When discussing WhatsApp Ads, the goal is usually to attract new contacts, start conversations with potential customers, and offer them a direct way to communicate with the company. Integrating information obtained from the Ads Library can bring significant advantages in creating more effective and targeted campaigns.

1. Analyze Competitor Strategies

One of the main advantages of the Ads Library is the ability to explore the competition’s campaigns. By analyzing the active ads of other companies operating in your same sector, you can discover which strategies are working best. For example, you can observe the ad copy, the type of images or videos used, and how the call to action (CTA) is structured, which encourages the user to contact the company on WhatsApp.

This allows you to identify industry trends, but also to understand what is not working. For example, if you notice that an ad is not receiving interactions or comments, it may be a sign that the format or message is not effective, helping you avoid similar mistakes.

2. Optimize Visual Content

In the Ads Library, you can see how companies use images, videos, and graphics in their ads. This is crucial for improving your WhatsApp Ads, as the visual part plays a crucial role in attracting the public’s attention.

Use the tool to:

• Study which images or videos attract the most interactions.
• Understand how to use GIFs or short clips to better engage your audience.
• Observe whether the most successful campaigns make use of static images or dynamic content.

One idea to optimize your ads could be to test multiple creatives and, thanks to the data that Ads Library offers you, quickly understand which types of visual content work best to attract clicks to WhatsApp.

3. Experiment with Ad Copy

Copywriting is essential for the success of an advertising campaign. Through the Ads Library, you can explore the copy of other campaigns, observing how companies structure their messages.

You might notice that many successful WhatsApp Ads campaigns use phrases that encourage immediate action, such as:

• “Contact us on WhatsApp for an exclusive offer!”
• “Start a chat on WhatsApp and find out more!”
• “Write to us on WhatsApp for immediate assistance!”

These short and direct phrases work because they invite the user to take concrete action, leveraging the immediacy of WhatsApp as a communication platform.

In addition to this, you can also analyze the tones of successful advertisements: are they more informal and friendly, or more formal and professional? Thanks to these insights, you can adapt your copy to make it more in line with the expectations of your target audience.

4. Study the Calls to Action

Call to actions (CTAs) are fundamental to the success of any advertising insertion. With WhatsApp Ads, the CTA is usually oriented to push the user to start a conversation directly on the platform.

In the Ads Library, you can explore different types of CTAs used by other companies. You might notice, for example, that many companies use CTAs such as:

• “Chat now on WhatsApp!”
• “Find out more via WhatsApp!”
• “Request information directly on WhatsApp!”

By studying these CTAs and their effectiveness, you can optimize your campaigns to increase the likelihood that users will start a conversation on WhatsApp. Try different CTAs in your ads and monitor which ones work best in terms of clicks and conversions.

Best Practices for Creating Successful WhatsApp Ads

Based on the data collected through the Ads Library, it is possible to define best practices for creating effective WhatsApp Ads campaigns:

1. Message Personalization

WhatsApp is a personal communication platform, so it’s crucial that your ads reflect a personalized approach. Users should feel invited to an individual conversation, not a mass communication. Study how other companies personalize messages in their campaigns and implement these techniques in your WhatsApp Ads.

2. Mobile Optimization

Most users access WhatsApp from their smartphones, so it’s crucial that all your creatives, texts, and videos are optimized for mobile devices. Use the Ads Library to understand which mobile-friendly ads are most effective and what mistakes to avoid.

3. Test Different Creatives and CTAs

Thanks to the information collected in the Ads Library, you can run A/B tests to see which combination of creativity and call to action works best for your audience. Try different images, video formats, and CTA styles and monitor performance through Meta and WhatsApp Business Analytics.

Monitor and Improve WhatsApp Campaigns with Spoki

Once you’ve created a WhatsApp Ads campaign using the data and insights offered by the Ads Library, you can further improve your performance through automation and monitoring with Spoki.

With Spoki you can:

• Automate responses: When a user replies to your ad on WhatsApp, Spoki can send automatic and personalized messages.
• Segment the audience: You can segment the contacts acquired through your ads based on behavior or preferences, sending them targeted offers.
• Monitor interactions: Thanks to the centralization of communications, Spoki allows you to monitor all conversations started through your WhatsApp ads and analyze performance in real time.

Conclusion

The integration between the Facebook Ads Library and the creation of WhatsApp Ads represents a unique opportunity to improve the performance of advertising campaigns and maximize results. Thanks to access to data from other campaigns and analysis of successful strategies, it is possible to optimize every aspect of your ads, from visual content to copy, to the call to action.

With the addition of automation tools like Spoki, you can improve the effectiveness of your WhatsApp Ads campaigns, ensuring that every lead acquired is managed efficiently, with quick and personalized responses that increase the conversion rate and improve the overall customer experience.

Do you want to integrate WhatsApp Marketing into your business?

Start with a free account on  Spoki and start your first campaigns with 5 € of included credit.

Or contact us to build your winning strategy together. We are waiting for you!