How does the WhatsApp Business API work?

The **WhatsApp Business App** and the **WhatsApp Business API** (used by Spoki) are two completely different solutions designed for different business needs:\n\n**WhatsApp Business App:**\n• Designed for small businesses and sole proprietors\n• Manual message management\n• Limited to 5 devices simultaneously\n• Maximum 256 contacts per broadcast\n• No automation capabilities\n• Free but with significant limitations\n• No CRM or integration support\n\n**WhatsApp Business API (Spoki):**\n• Designed for medium to large businesses\n• **Unlimited operators**: Your entire team can manage conversations simultaneously\n• **Unlimited broadcasts**: Send messages to thousands of contacts\n• **Advanced automation**: Chatbots, automatic responses, intelligent workflows\n• **CRM integration**: Connect with your existing tools (HubSpot, Salesforce, etc.)\n• **Analytics & reporting**: Detailed statistics on your communications\n• **No ban risk**: Official API approved by Meta for bulk messaging\n• **Cloud-based**: No need to keep a phone connected\n• **Multi-channel**: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

Spoki offers three pricing tiers: a Free plan at €0/month for basic WhatsApp support and live chat, a Service plan starting at €19/month with AI-powered customer support and unlimited automations, and a Marketing plan starting at €49/month with bulk campaigns and advanced analytics. All plans include unlimited operators at no extra cost. WhatsApp conversation fees are charged separately by Meta based on usage volume.

Is there a free trial?

Yes, Spoki offers a permanent Free plan at €0/month that includes live chat with unlimited operators, basic automations, and a ticketing system. This allows businesses to test core WhatsApp Business API features before upgrading. Paid plans start at €19/month for the Service tier and €49/month for the Marketing tier, with no long-term contracts required.

Can I integrate Spoki with other tools?

Spoki integrates with **thousands of platforms** through native integrations, Zapier, Make (Integromat), and Webhooks.\n\n**Native Integrations:**\n\n• **E-commerce**: Shopify, WooCommerce, PrestaShop, Magento\n\n• **CRM**: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign\n\n• **Marketing**: Mailchimp, Google Sheets\n\n• **Payment**: Stripe, PayPal\n\n• **Support**: Zendesk\n\n**Via Zapier/Make:**\n\nConnect to **4,000+ platforms** including:\n• Google Workspace (Sheets, Calendar, Drive)\n• Microsoft Office 365\n• Slack, Trello, Asana\n• WordPress, Webflow\n• Custom apps via API\n\n**Webhooks & API:**\n\nFull REST API for developers to build custom integrations.

How to Use WhatsApp Web and Desktop to Improve Your Company's Productivity

Q: What is Spoki?

**Spoki** is a comprehensive **WhatsApp Business API platform** that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.\n\nWith Spoki, you can:\n\n• **Automate communications**: Send automated messages, create chatbots, and set up intelligent workflows\n\n• **Manage customer support**: Multi-operator team management with ticketing system and conversation routing\n\n• **Increase sales**: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp\n\n• **Marketing campaigns**: Send bulk messages to thousands of contacts with personalized templates\n\n• **AI-powered features**: Leverage artificial intelligence to automate responses and qualify leads 24/7\n\n• **Integrate with your tools**: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools\n\nSpoki is an **official Meta Tech Partner**, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

11 September 2024

Updated on 21 March 2026

5 min read

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WhatsApp has become an essential communication tool for both personal and business use. The integration of the WhatsApp Web and WhatsApp Desktop versions has led to a significant improvement in work efficiency for those who spend many hours in front of the computer. With WhatsApp Web, you can manage your conversations directly from your browser, while with WhatsApp Desktop, you can install an application on your PC or Mac for even faster and more optimised management.

Both tools allow you to synchronize chats between your smartphone and computer. WhatsApp Web can be used by accessing web.whatsapp.com and scanning the QR code that appears on the screen. To do this, open the WhatsApp app on your phone, go to Settings > WhatsApp Web/desktop, and use the camera to scan the code. In a few seconds, you will have all your chats at your fingertips on your computer.

The Advantages of WhatsApp Web and WhatsApp Desktop

The use of WhatsApp Web and WhatsApp Desktop is very advantageous for those who work closely with customers, colleagues, and suppliers. If you are using WhatsApp Business, these versions allow you to respond to your customers in real-time, send broadcast messages, create and manage groups, and send large files such as PDF documents, high-resolution images, or ZIP files. Furthermore, integration with Facebook Business Manager allows you to manage your online business even more efficiently, combining the power of ads on Facebook and Instagram with the direct communications of WhatsApp.

Another great advantage of using WhatsApp Web or WhatsApp Desktop is the ability to send and receive files directly from your computer. For example, if you are working on a project and need to quickly send a document to a colleague, you can do so directly from WhatsApp Desktop without having to transfer the file to your phone. Similarly, you can receive images, videos, or documents from your contacts and save them to your computer immediately, simplifying the file management process.

WhatsApp Web and Broadcast Lists

Furthermore, the use of WhatsApp Web also facilitates the management of broadcast lists, useful for those who need to communicate with multiple people without creating a group. Broadcast lists are particularly useful for companies that want to send updates or promotions to various customers without compromising the privacy of the recipients. Also, the creation and management of WhatsApp groups is much easier with WhatsApp Web or Desktop, thanks to the full keyboard and a more intuitive chat management.

WhatsApp Web and Desktop also offer another key feature for security: the ability to log out remotely. If you use WhatsApp Web on a public or shared computer, you can quickly log out of any connected device by simply accessing the app settings on your phone and selecting the option to close all active sessions. This protects you from any privacy breaches or unauthorised access to your chats.

An important aspect for those using WhatsApp Business is the ability to manage contact numbers without necessarily saving them in the address book. For example, you can send a message to an unsaved phone number using the wa.me link feature, a practical method to start a conversation with a temporary customer or with whom you have fewer interactions.

WhatsApp Desktop and Chat Backup

Another very useful tool for WhatsApp Desktop users is the ability to perform chat backups directly from their computer. Although backups are usually managed by the phone, you can still view and synchronize all your chats from your desktop, ensuring the continuity of your messages in case of device loss or replacement.

WhatsApp Desktop and Facebook Ads

If you use WhatsApp Desktop in combination with Facebook Ads and the Facebook Ad Library, you can easily monitor the performance of your advertising campaigns, interact with customers and potential customers directly from your desktop, and respond to information requests immediately. This synergy between WhatsApp and Facebook Business Manager tools can significantly increase your responsiveness and improve your business management.

Finally, the convenience of WhatsApp Web also extends to mobile versions and tablets. Although officially WhatsApp Web is designed for use on computers, many users use tablets with browsers to access WhatsApp Web, thus ensuring the ability to manage communications even when they do not have their phone available.

In summary, using WhatsApp Web and WhatsApp Desktop not only simplifies the management of personal and business communications, but also allows you to maximize the potential of advertising campaigns and customer interactions, especially when combined with tools such as Facebook Business Manager, Google Forms, or other instant messaging services such as Telegram Web.

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Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

• Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

• Manage customer support: Multi-operator team management with ticketing system and conversation routing

• Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

• Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

• AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

• Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

How to Use WhatsApp Web and Desktop to Improve Your Company’s Productivity