How I.C.O.N. D2 Boosted Online Sales with WhatsApp Marketing Thanks to Spoki
Content
About I.C.O.N. D2
I.C.O.N. D2 is a leading Spanish eCommerce in the beauty and personal care sector, specializing in professional hair products (I.C.O.N.) and natural cosmetics like Sublime Oils.
I.C.O.N. offers expert online advice, replicating the physical store experience in a 100% digital environment.
The Challenge
With business growth, I.C.O.N. needed to:
- Automate customer communication
- Improve digital traffic conversion
- Retain customers without increasing operational load
Email was no longer sufficient. WhatsApp became a strategic priority.
Why WhatsApp and Why Spoki
I.C.O.N. chose Spoki to activate WhatsApp in a professional, scalable, and secure way.
Main advantages of Spoki:
- Native WhatsApp automation
- Quick and easy campaign launches
- Seamless integration with digital marketing
- Intuitive and reliable platform
“WhatsApp has become a key channel for our eCommerce. With Spoki, we can communicate promotions directly, quickly, and seamlessly, impacting at the right moment.”
Rocío Fernández, CMO – I.C.O.N.
Implemented Strategy
Spoki was integrated into a multichannel strategy along with:
- Google Ads and Meta Ads
- WhatsApp campaigns with promotions
- Email marketing
- SEO, blog, and social media
WhatsApp was used as a direct channel for conversion, with links to the website.
Results with Spoki
🚀 Real Business Impact
- 4,800 messages monthly on average
- Up to 9,000 messages in key campaigns
- +5% online revenue attributable to WhatsApp
- 2–5% of monthly orders generated with Spoki
- Average interaction in 5–15 minutes
“What we value most about Spoki is its ease of use. It allows us to launch WhatsApp campaigns independently, without technical dependency, and with clear sales results.”
Rocío Fernández, CMO – I.C.O.N.
💸 Investment
- Average investment: €300 / month
- Positive ROI and ROAS
Customer Evaluation
- Ease of use: 10/10
- Efficiency: 10/10
- Overall satisfaction: 10/10
“Thanks to Spoki, we increased online revenue and improved conversion without increasing the team’s operational load. It’s a very efficient tool.”
Rocío Fernández, CMO – I.C.O.N.
Conclusion
This case demonstrates that WhatsApp is a true sales channel when managed with the right tool.
With Spoki, I.C.O.N. achieved:
- More sales
- Higher conversion
- More efficiency
👉 Spoki is the best WhatsApp platform for businesses in Spain.
Want to integrate WhatsApp Marketing into your business?
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