FITUR 2026 – The International Tourism Fair in Madrid
From January 21 to 25, 2026, Spoki will be attending the 46th edition of FITUR as a professional visitor, the most important international fair dedicated to the tourism industry, hosted at the IFEMA MADRID exhibition center. FITUR is the global meeting point for professionals, decision-makers, companies and emerging businesses from around the world, with thousands of exhibitors and participants from over 150 countries.
Why FITUR is an unmissable opportunity for tourism companies
FITUR is not just a showcase for destinations: it's a strategic platform where trends, commercial partnerships and innovations in the tourism sector are defined. During the first days, the event is dedicated exclusively to professionals to foster business and networking among operators, while on the weekend it opens to the public to explore new destinations and travel offers. FITUR represents a unique opportunity for those working in tourism, from tour operators to accommodation facilities, travel agencies and destination management companies:
Key opportunities
- •International visibility: present products and services to a global audience of professionals and decision-makers
- •Industry trends: get a preview of market developments, from sustainability to digital tourism
- •Qualified networking: build relationships with commercial partners, media and institutions
Thematic areas
FITUR also includes thematic areas dedicated to specific segments such as sustainable tourism, MICE (Meeting, Incentives, Conferences & Events), LGBT+ tourism, sports, technology and accessibility, offering a complete overview of the new dynamics of the sector.
Spoki at FITUR: how our product can make a difference
As an advanced platform for contact management, commercial automation and qualified lead generation, Spoki positions itself as a key tool for tourism companies that:
Benefits for tourism companies
- •Expand their customer database through contacts collected at the fair and integrated into an advanced CRM system
- •Optimize conversions and follow-up by automating communication processes with partners and clients post-event
- •Maximize the return on trade fair investments with contact tracking, interaction analysis and personalized campaigns
- •Foster structured commercial collaborations through centralized management of opportunities, appointments and conversations with international leads
FITUR is the ideal setting to understand how strategic it is to have digital tools like Spoki that accelerate growth and connect tourism companies with an increasingly global and dynamic market. Want to discover how Spoki can support your company at the next FITUR and beyond? Contact us today!