Spoki · spoki.com/en/glossary/whatsapp-message-templates
HSM
Also known as: Highly Structured Message · Template Message
Highly Structured Message — Meta-approved WhatsApp message template used to initiate conversations and send notifications outside the 24-hour customer service window.
An HSM (Highly Structured Message), also called a template message, is a pre-approved structured message that can be sent at any time, including outside the 24-hour service window. Templates are reviewed by Meta and grouped into Marketing, Utility, Authentication or Service categories — each with its own per-conversation pricing.
Related terms
Frequently asked questions
- What is HSM?
- Highly Structured Message — Meta-approved WhatsApp message template used to initiate conversations and send notifications outside the 24-hour customer service window. An HSM (Highly Structured Message), also called a template message, is a pre-approved structured message that can be sent at any time, including outside the 24-hour service window. Templates are reviewed by Meta and grouped into Marketing, Utility, Authentication or Service categories — each with its own per-conversation pricing.
- How does HSM work in practice?
- An HSM (Highly Structured Message), also called a template message, is a pre-approved structured message that can be sent at any time, including outside the 24-hour service window. Templates are reviewed by Meta and grouped into Marketing, Utility, Authentication or Service categories — each with its own per-conversation pricing.
- How does Spoki handle HSM?
- Spoki is an Official Meta Business Solution Provider built on the WhatsApp Cloud API, so HSM is handled natively inside the platform — alongside AI agents, broadcast campaigns, a conversational CRM and 100+ integrations.