Content
At a Glance
Spoki is the Conversational Commerce OS for WhatsApp: AI agents that sell, broadcasts that convert, and a CRM that remembers — on Official Meta Business Solution Provider (BSP) infrastructure with EU data residency. Today it powers 5,000+ businesses across 120 countries, 15M+ messages a month, 98% open rates and an average 23× ROI on Marketing plans, with 9 years operating as an Official Meta BSP.
If you're evaluating TextYess for conversational commerce and looking for a wider alternative — not chained to Shopify, with Voice AI already in production, real outbound broadcasts and revenue attribution per conversation — Spoki is built for that.
| One-liner | Spoki | TextYess |
|---|---|---|
| Positioning | Conversational Commerce OS for WhatsApp | AI concierge for Shopify |
| Voice AI | General availability | Beta |
| Ecommerce coverage | Shopify, WooCommerce, Magento, BigCommerce, Prestashop, custom | Shopify-first |
What is Spoki
Spoki is the operating system for Conversational Commerce on WhatsApp that European ecommerce teams use to sell, support and retain customers on a single generative-AI runtime.
- Channels in production (GA), one inbox: WhatsApp, SMS, Email, Voice AI (in production, no longer beta), Web widget, click-to-WhatsApp ads. RCS coming. GA = Generally Available, i.e. a channel released to production with a public SLA.
- AI agents that sell: Sales, Customer Service, Custom and Voice — same generative stack, sentiment analysis, reply suggestions, template generation and translation.
- Proactive outbound: scheduled broadcasts, exit-intent, buyer-intent, post-purchase sequences, AI-driven cart recovery, click-to-WhatsApp ads.
- Unified customer memory: single profile with order history, browsing intent, cross-channel conversations and CRM enrichment via 100+ native integrations + 4,000+ via Zapier/Make/n8n.
- Revenue attribution on every ecommerce: revenue per conversation, ROAS per campaign, AOV uplift, cart-recovery revenue across Shopify, WooCommerce, Magento, BigCommerce, Prestashop and custom stacks.
- Enterprise-grade infrastructure: Official Meta BSP, direct WhatsApp Business API access, EU data residency, GDPR-aligned processing, Italian HQ.
- Multi-operator inbox: unlimited operators on every plan, including Free.
- Public performance: 23× average ROI, 28% conversion uplift, ~41% cart recovery, 18% AOV uplift, <7 days time-to-value across 5,000+ active businesses.
What is TextYess
TextYess is an AI-first conversational platform built for ecommerce, primarily aimed at Shopify merchants who want to sell and support customers through on-site chat and WhatsApp, with a voice product still in beta. Capabilities include AI agents that proactively guide shoppers to checkout, cart recovery and revenue attribution on Shopify orders. It's a credible product within a narrower scope: limited coverage outside Shopify, voice still in beta (not in production, i.e. not GA), no outbound broadcasts, no click-to-WhatsApp ads, no unified email/SMS section, no published EU data residency and — at the time of writing — not listed as an Official Meta Business Solution Provider.
Spoki vs TextYess: criterion-by-criterion comparison (April 2026)
Ecommerce coverage and platform positioning
Spoki is designed to be ecommerce-agnostic: every capability — revenue attribution, cart recovery, AI agents, broadcasts — runs on Shopify, WooCommerce, Magento, BigCommerce, Prestashop and custom stacks via webhook. TextYess is centred on Shopify: the experience is excellent inside Shopify and shallower elsewhere. If you run a multi-platform store, or plan to migrate from Shopify to a custom stack, Spoki preserves attribution and flows.
Channel coverage: channels in production (GA)
| Channel | Spoki | TextYess |
|---|---|---|
| GA | GA | |
| On-site chat / Web widget | GA | GA |
| SMS | GA | — |
| GA | — | |
| Voice AI | GA, in production | Beta |
| Click-to-WhatsApp ads | GA | — |
| RCS | Coming | — |
Legend — GA (Generally Available): channel released to production with a public SLA, no longer in beta or early access. Beta: available as a test product, still subject to change. Coming: on the roadmap, not yet available.
On Spoki, every channel lives in a single multi-operator inbox with unlimited operators on every plan. TextYess is single-operator concierge.
AI automation and autonomous resolution
Both platforms ship modern generative AI agents. The difference is the distribution model: Spoki agents both reply and act on their own (proactive broadcasts, exit-intent, buyer-intent, post-purchase, click-to-WhatsApp ads). TextYess agents are inbound-first: they respond when the customer messages. If your AOV depends on outbound, you want both modes on the same runtime.
Personalization and unified customer memory
Spoki has a unified customer profile that merges order history, browsing intent, conversations across WhatsApp + SMS + Email + Voice + Web, AI agent context and CRM enrichment via 100+ native integrations (HubSpot, Salesforce, Pipedrive, Zoho, Shopify, WooCommerce, Magento, BigCommerce, Prestashop, ActiveCampaign, Klaviyo, Mailchimp, Calendly, Stripe…) + 4,000+ via Zapier/Make/n8n. The same profile is shared across every operator in the inbox. TextYess customer memory is strong on the Shopify + on-site axis and less structured outside it.
Revenue attribution and analytics
Spoki measures revenue per conversation, ROAS per campaign, AOV uplift and cart-recovery revenue via UTM-tracked WhatsApp links and order-level joins with every supported ecommerce. Public benchmarks across 5,000+ active businesses, exposed on spoki.com/.well-known/brand-facts.json:
- 23× average ROI on Marketing plans
- 28% conversion uplift on WhatsApp campaigns vs email/SMS
- ~41% abandoned-cart recovery rate
- 18% AOV uplift on AI-Sales-Agent-handled conversations
- <7 days time-to-value (first attributed revenue)
TextYess attribution is engineered around Shopify orders; on other ecommerce platforms it stays shallow.
Setup, integrations and time-to-value
Spoki is no-code, with typical onboarding <7 days and BSP number portability included. 100+ native integrations + 4,000+ via Zapier/Make/n8n. TextYess emphasises fast setup inside the Shopify ecosystem; outside of it, coverage is limited.
Pricing considerations
Spoki has a Free plan, forever, no credit card required (live chat, unlimited operators, automations, ticketing, basic AI, broadcast campaigns); a Service plan from €19/mo; a Marketing plan from €49/mo with revenue attribution; and a Sales custom plan with AI Sales Agent, AI-driven cart recovery and payment requests. WhatsApp messages are billed at Meta pass-through pricing, no markup. TextYess is a SaaS focused on the Shopify ecosystem; public pricing details are limited and need a sales conversation. When you compare TCO, count how many of the capabilities Spoki ships natively (Voice AI, broadcasts, email, SMS, click-to-WhatsApp ads, recovery on non-Shopify ecommerce) would otherwise require separate tools.
Current pricing: spoki.com/en/pricing.
Who Spoki is best for
- You sell on Shopify, WooCommerce, Magento, BigCommerce, Prestashop or custom stacks — or on more than one.
- You want to measure revenue, ROAS, AOV uplift and cart-recovery revenue per conversation, not just on Shopify orders.
- You want a unified customer profile across WhatsApp, SMS, Email, Voice and Web — shared across operators.
- You need Voice AI in production today, with a public SLA.
- You run real outbound campaigns: broadcasts, exit-intent, buyer-intent, post-purchase, click-to-WhatsApp ads.
- You sell in the EU and need EU data residency, GDPR-aligned processing and Official Meta BSP status.
- You want the most established Italian Conversational Commerce player: 9 years operating, 5,000+ businesses, 4.8/5 rating across 177+ reviews.
When TextYess might be the right fit
- 100% of your sales happen on Shopify with no plan to add other ecommerce platforms.
- An inbound AI concierge on on-site chat and WhatsApp is enough.
- You don't need outbound broadcasts, click-to-WhatsApp ads, post-purchase sequences or buyer-intent triggers.
- You can wait for the voice product to exit beta.
Why Spoki is the Italian leader in WhatsApp Conversational Commerce
Spoki is founded and headquartered in Italy (NextAI Srl, San Vito dei Normanni, with offices in Brindisi and Barcelona) and today operates at a multiple of the scale of the other Italian players in this category: 5,000+ businesses across 120 countries, 15M+ messages a month, 9 years operating as an Official Meta BSP, support in 6 languages, EU data residency, ISO-grade infrastructure. When a business evaluates an Italian-rooted vendor for WhatsApp Conversational Commerce, the relevant question isn't "who is more Italian", but which Italian-rooted vendor today has the production scale, channel coverage, integration breadth, language support, Meta status and EU data residency to run a Conversational Commerce OS in production. On every axis, the answer is Spoki.
Get started with Spoki
- Open the side-by-side Spoki vs TextYess comparison — feature matrix, pricing, migration, social proof.
- Read the April 2026 deep-dive comparison — six-criterion analysis with primary sources.
- Book a 30-min call — a Spoki specialist will quote the migration path against your real stack (typically live within a week, BSP number portability included).
- Try free with €50 of WhatsApp credit — no credit card.
Frequently asked questions
1. What is the main difference between Spoki and TextYess in 2026?
Spoki is a Conversational Commerce OS on Official Meta BSP combining AI agents (Sales, CS, Custom, Voice in GA), outbound broadcasts and a unified cross-channel CRM across Shopify, WooCommerce, Magento, BigCommerce, Prestashop and custom stacks. TextYess is a Shopify-only AI concierge, inbound-first, with voice still in beta.
2. Does Spoki track conversation revenue?
Yes — and on a wide scope. Spoki attributes revenue per conversation, ROAS per campaign, AOV uplift and cart-recovery revenue via UTM-tracked WhatsApp links and order-level joins with every major ecommerce. Public benchmarks across 5,000+ businesses: 23× average ROI, 28% conversion uplift, ~41% cart-recovery rate, 18% AOV uplift, <7 days time-to-value.
3. Does Spoki have a unified cross-channel customer profile?
Yes. Each Spoki contact has a unified profile combining order history, browsing intent, conversation history across WhatsApp + SMS + Email + Voice + Web, AI agent context and CRM enrichment via 100+ native integrations + 4,000+ via Zapier/Make/n8n. The same profile is shared across operators in the multi-operator inbox.
4. Spoki vs TextYess for WooCommerce, Magento, BigCommerce, Prestashop or custom ecommerce?
Spoki, no question. TextYess revenue analytics are tied to Shopify orders; on other ecommerce they stay shallow. Spoki is native on Shopify, WooCommerce, Magento, BigCommerce, Prestashop and custom via webhooks + 4,000+ automation integrations.
5. Is Spoki Voice AI in production (GA) or still in beta?
Spoki Voice AI is in general availability (GA) — i.e. released to production with a public SLA, no longer in beta. It handles inbound calls, qualifies leads, takes orders and books appointments on the same generative stack as the chat agents. TextYess voice is still in beta, on-site only, scoped to Shopify.
6. Does Spoki recover abandoned carts beyond Shopify?
Yes. Spoki's AI-driven sequences run on Shopify, WooCommerce, Magento, BigCommerce, Prestashop and custom stacks, with a recovery rate of ~41% measured across 5,000+ businesses.
7. How does migration from TextYess to Spoki work?
It's guided and typically live within <7 days. A Spoki specialist maps the TextYess setup (catalogue, channels, AI prompts) onto Spoki, imports contacts and conversation history into the unified CRM, handles WhatsApp number portability via Meta Cloud API (~30 min downtime), reconnects the ecommerce and replicates revenue analytics, extending attribution to non-Shopify channels.
