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How to integrate Google Sheets with Spoki

21 November 2022
Updated on 16 February 2026
4 min read
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  • Step 1: Select the first tool on Zapier: Google Sheets
  • Step 2: Select the second tool on Zapier: Spoki
  • Step 3: Create the automation on Zapier
  • Do you want to integrate WhatsApp Marketing into your business?

Many professionals use Google Sheets every day to keep track of business activities. Think of businesses that work on appointments, such as: medical centers, beauty centers, opticians, physiotherapists, etc. Usually, during a call with the customer, the date and time of the appointment are noted, and then a confirmation message is sent on WhatsApp or email.

How great would it be to automatically send a booking confirmation message on WhatsApp?

Spoki allows you to do exactly this: send a message on WhatsApp after modifying the content of a box in the Google Sheets.

In this article, we will see how to integrate Google Sheets with Spoki and how to automatically send a confirmation message to the customer on WhatsApp.

Step 1: Select the first tool on Zapier: Google Sheets

To connect the two tools (Google Sheets and Spoki) we need a connector, in our case we will use Zapier.

Zapier is an online tool that allows you to connect many apps (such as Gmail, Google Calendar, Google Sheet, Slack, Mailchimp, Hubspot, Dropbox, Instagram, Spoki and many others) to create automation flows even in the absence of a native integration.

As a first step, you will need to create a new Zap and select the first tool (in this case, Google Sheets) and proceed with its configuration.

In this way, Google Sheets, or rather, its changes, will determine the start trigger.

Then, let’s select the Trigger of the event, which in this case will be New or Updated Spreadsheet Row (Team Drive).

We indicate the Google account to use and proceed with selecting the Google Sheet that we intend to use.

How can we choose the column that will act as a Trigger Column? In our case, it will be “Appointment Date”.

N.B. The name given to the column must be identical to the dynamic field created in the Spoki platform.

We test that everything works correctly with the test trigger.

Step 2: Select the second tool on Zapier: Spoki

Let’s choose the action that Spoki should perform following the trigger.

Let’s select “Start Automation”.
With “Start Automation” we can start a message that aims to start a conversation with the user.

Step 3: Create the automation on Zapier

We create a new automation on Spoki and select Zapier as the Starting Step.
The system will automatically generate an identification code for the automation called Automation ID. Copy the ID code and close the window.

On Spoki, let’s select the template to send to the user with the respective dynamic fields. In our case, the dynamic field used in the template will be “Date Appointment“. In this case, the dynamic field will be populated with information strictly related to the message recipient.  

Let’s go back to Zapier and paste the code we saved inside the Standard Message ID field.

Subsequently, we match the data we intend to share from the Google Sheet to Spoki.

From this moment on, every time the content of a Google Sheets cell in the “appointment date” column is modified, the user subject to the modification will automatically receive the appointment confirmation message, with the updated dynamic field, on their WhatsApp number.

With the Spoki platform, you can also send an appointment reminder to the customer a few minutes-hours-days before the event starts, using the “Condition on Date and Time” automation trigger, click here to learn more!

Make your communication more effective and be closer to your customers’ needs.

Do you want to integrate WhatsApp Marketing into your business?

Start with a free account on  Spoki and start your first campaigns with 5 € of included credit.

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Or contact us to build your winning strategy together. We are waiting for you!

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Frequently Asked Questions

What is Spoki?

Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

• Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

• Manage customer support: Multi-operator team management with ticketing system and conversation routing

• Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

• Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

• AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

• Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

How does the WhatsApp Business API work?

The WhatsApp Business App and the WhatsApp Business API (used by Spoki) are two completely different solutions designed for different business needs:

WhatsApp Business App: • Designed for small businesses and sole proprietors • Manual message management • Limited to 5 devices simultaneously • Maximum 256 contacts per broadcast • No automation capabilities • Free but with significant limitations • No CRM or integration support

WhatsApp Business API (Spoki): • Designed for medium to large businesses • Unlimited operators: Your entire team can manage conversations simultaneously • Unlimited broadcasts: Send messages to thousands of contacts • Advanced automation: Chatbots, automatic responses, intelligent workflows • CRM integration: Connect with your existing tools (HubSpot, Salesforce, etc.) • Analytics & reporting: Detailed statistics on your communications • No ban risk: Official API approved by Meta for bulk messaging • Cloud-based: No need to keep a phone connected • Multi-channel: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

We have different plans suitable for various needs. Visit the Pricing page for updated details.

Is there a free trial?

Yes, Spoki usually offers a trial period or a free plan to test the platform.

Can I integrate Spoki with other tools?

Spoki integrates with thousands of platforms through native integrations, Zapier, Make (Integromat), and Webhooks.

Native Integrations:

• E-commerce: Shopify, WooCommerce, PrestaShop, Magento

• CRM: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign

• Marketing: Mailchimp, Google Sheets

• Payment: Stripe, PayPal

• Support: Zendesk

Via Zapier/Make:

Connect to 4,000+ platforms including: • Google Workspace (Sheets, Calendar, Drive) • Microsoft Office 365 • Slack, Trello, Asana • WordPress, Webflow • Custom apps via API

Webhooks & API:

Full REST API for developers to build custom integrations.

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