How does the WhatsApp Business API work?

The **WhatsApp Business App** and the **WhatsApp Business API** (used by Spoki) are two completely different solutions designed for different business needs:\n\n**WhatsApp Business App:**\n• Designed for small businesses and sole proprietors\n• Manual message management\n• Limited to 5 devices simultaneously\n• Maximum 256 contacts per broadcast\n• No automation capabilities\n• Free but with significant limitations\n• No CRM or integration support\n\n**WhatsApp Business API (Spoki):**\n• Designed for medium to large businesses\n• **Unlimited operators**: Your entire team can manage conversations simultaneously\n• **Unlimited broadcasts**: Send messages to thousands of contacts\n• **Advanced automation**: Chatbots, automatic responses, intelligent workflows\n• **CRM integration**: Connect with your existing tools (HubSpot, Salesforce, etc.)\n• **Analytics & reporting**: Detailed statistics on your communications\n• **No ban risk**: Official API approved by Meta for bulk messaging\n• **Cloud-based**: No need to keep a phone connected\n• **Multi-channel**: Integrate WhatsApp with SMS, Voice, and other channels

Can I integrate Spoki with other tools?

Spoki integrates with **thousands of platforms** through native integrations, Zapier, Make (Integromat), and Webhooks.\n\n**Native Integrations:**\n\n• **E-commerce**: Shopify, WooCommerce, PrestaShop, Magento\n\n• **CRM**: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign\n\n• **Marketing**: Mailchimp, Google Sheets\n\n• **Payment**: Stripe, PayPal\n\n• **Support**: Zendesk\n\n**Via Zapier/Make:**\n\nConnect to **4,000+ platforms** including:\n• Google Workspace (Sheets, Calendar, Drive)\n• Microsoft Office 365\n• Slack, Trello, Asana\n• WordPress, Webflow\n• Custom apps via API\n\n**Webhooks & API:**\n\nFull REST API for developers to build custom integrations.

How to Use WhatsApp in Your Activities for the Christmas Season

Q: What is Spoki?

**Spoki** is a comprehensive **WhatsApp Business API platform** that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.\n\nWith Spoki, you can:\n\n• **Automate communications**: Send automated messages, create chatbots, and set up intelligent workflows\n\n• **Manage customer support**: Multi-operator team management with ticketing system and conversation routing\n\n• **Increase sales**: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp\n\n• **Marketing campaigns**: Send bulk messages to thousands of contacts with personalized templates\n\n• **AI-powered features**: Leverage artificial intelligence to automate responses and qualify leads 24/7\n\n• **Integrate with your tools**: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools\n\nSpoki is an **official Meta Tech Partner**, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

7 December 2022

Updated on 16 February 2026

5 min read

Listen to article

In view of the final rush for Christmas gifts, we have decided to write some tips on how to use Spoki to send WhatsApp messages in view of Christmas. The Christmas shopping session is the time of year when people are actively looking for gifts, offers and opportunities not to be missed.
That’s why it is essential to take full advantage of all the strategies to benefit from these intense weeks of shopping until the last day.

1. Collect reviews

In Italy, 66% of buyers read store reviews before making a purchase. Thanks to reviews, your potential buyers can find important information regarding the reliability of your store, the quality of service, and your products.
Leverage the increased sales during this period to request reviews from your customers. This operation will allow you to improve sales in the coming months as well!
Sending the review request via WhatsApp increases the number of reviews by approximately 30%, as your request is read by 100% of your customers (unlike email)!

How? Activate review request automations by enabling WooCommerce and Shopify, with just a few simple clicks, directly by activating the integrations from the Integrations menu of the platform.

2. Optimize checkout; send a message on WhatsApp

It is important to ensure that the check-out process is easy and fast and that it includes the possibility of contacting support. This way you will see a lower cart abandonment rate, and for those who abandon the cart? Plan to send a WhatsApp message to bring your visitor’s focus back to the cart they just abandoned. This operation will allow you to recover over 25% of abandoned carts!

How? Insert a chat button directly into the cart. Go to the chat buttons menu and create a new button with a support phrase that you will receive directly on Spoki and to which you can also connect a specific automation.
For the abandoned cart message, activate the specific automation by enabling WooCommerce and Shopify directly by activating the integrations from the Integrations menu of the platform.

3. Update the customer on the tracking number

Specify by when it will be possible to purchase to be sure to receive the package by Christmas. It is essential for users to have this information and keep track of it. Sending the order tracking via WhatsApp will allow your customer to be always updated on the shipment and will tend to prefer your precise and punctual service in communications. In case of delays in delivery, do not wait for your customers to write to you, but inform them immediately.

How? Activate order tracking automation by enabling WooCommerce and Shopify directly by activating the integrations from the Integrations menu of the platform.

4.Optimize customer support

Offer your visitors the opportunity to contact you on the WhatsApp channel to request assistance. The possibility of contacting you quickly and easily will lead users to prefer your E-commerce over others.
Make sure that the method for being contacted is easily identifiable on your site.

How? Activate the fixed chat button (floating button) at the bottom right of your site’s Home Page, go to the chat button menu on the Spoki platform and create a new button with an assistance phrase that you will receive directly on Spoki and to which you can also connect a specific automation.

5. Offer discounts and/or promotions

Consumers are very careful to compare the various offers on the web, especially in view of Christmas. Anticipate their search for gifts on offer by sending them catalogs in PDF format or a link to the shop directly on WhatsApp.

Discounts could offer a further incentive to convince even the most undecided customers to purchase, and receiving them on WhatsApp will allow them to focus all their attention on your specific offers.

How? Create an automation with the promotional message to be sent and schedule the campaign on the desired day and time. By using Spoki and therefore the official WhatsApp APIs, the message will be received by all recipients even if they do not have the number saved in their address book.

6. Wish Happy Holidays

Receiving a personalized holiday greeting from your favorite e-commerce store is priceless.
Make your best customers feel special and schedule the sending of a sincere greeting message for December 24th. You could also send them a promotional code to use in January. This simple action will strengthen customer loyalty and allow you to start sowing seeds for the new year.

How? Create an automation with the promotional message to be sent and schedule the campaign on the desired day and time.

Do you already use WhatsApp to communicate with your customers?

We hope that with the help of our suggestions, you will be able to attract the attention of potential customers and increase sales using Spoki!

Do you want to integrate WhatsApp Marketing into your business?

Start with a free account on Spoki and start your first campaigns with 5 € of included credit.

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Or contact us to build your winning strategy together. We are waiting for you!

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Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

• Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

• Manage customer support: Multi-operator team management with ticketing system and conversation routing

• Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

• Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

• AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

• Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

The WhatsApp Business App and the WhatsApp Business API (used by Spoki) are two completely different solutions designed for different business needs:

WhatsApp Business App: • Designed for small businesses and sole proprietors • Manual message management • Limited to 5 devices simultaneously • Maximum 256 contacts per broadcast • No automation capabilities • Free but with significant limitations • No CRM or integration support

WhatsApp Business API (Spoki): • Designed for medium to large businesses • Unlimited operators: Your entire team can manage conversations simultaneously • Unlimited broadcasts: Send messages to thousands of contacts • Advanced automation: Chatbots, automatic responses, intelligent workflows • CRM integration: Connect with your existing tools (HubSpot, Salesforce, etc.) • Analytics & reporting: Detailed statistics on your communications • No ban risk: Official API approved by Meta for bulk messaging • Cloud-based: No need to keep a phone connected • Multi-channel: Integrate WhatsApp with SMS, Voice, and other channels

We have different plans suitable for various needs. Visit the Pricing page for updated details.

Yes, Spoki usually offers a trial period or a free plan to test the platform.

Spoki integrates with thousands of platforms through native integrations, Zapier, Make (Integromat), and Webhooks.

Native Integrations:

• E-commerce: Shopify, WooCommerce, PrestaShop, Magento

• CRM: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign

• Marketing: Mailchimp, Google Sheets

• Payment: Stripe, PayPal

• Support: Zendesk

Via Zapier/Make:

Connect to 4,000+ platforms including: • Google Workspace (Sheets, Calendar, Drive) • Microsoft Office 365 • Slack, Trello, Asana • WordPress, Webflow • Custom apps via API

Webhooks & API:

Full REST API for developers to build custom integrations.