From pay-as-you-go to subscription plans: the evolution of Spoki pricing
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The evolution of Spoki’s pricing model
When Spoki launched, we chose a pure pay-as-you-go model: no monthly subscription, you only paid for each WhatsApp conversation used. This approach allowed thousands of businesses to get started with zero commitment and test the potential of WhatsApp Marketing.
As the platform grew and our customers’ needs evolved, we realized that the consumption-based model, while flexible, had some important limitations:
- Unpredictable costs — Hard to plan monthly budgets without knowing upfront how much you’d spend.
- Lack of commitment — Without a defined plan, many businesses didn’t fully leverage the platform’s capabilities.
- Limited scalability — Without structured packages, it was difficult to offer differentiated service levels.
The new subscription plans
That’s why we introduced three subscription plans designed to cover every business need:
| Plan | Starting from | Ideal for |
|---|---|---|
| Service | €19/month | Customer service and support via WhatsApp |
| Marketing | €39/month | Broadcast campaigns, automations, and lead generation |
| Sales | €55/month | Sales teams with integrated CRM and advanced analytics |
Prices refer to annual billing. Save up to 20% compared to monthly payments.
What changes for you
Know your costs upfront
With a subscription plan, you know the fixed monthly platform cost. No surprises at the end of the month. Meta fees for WhatsApp conversations continue to be billed separately based on actual usage, just as before — with full transparency.
All features from day one
Every plan includes full access to all Spoki features: broadcasts, automations, AI agents, multi-operator live chat, analytics, and 100+ native integrations.
14-day free trial
Not sure which plan to choose? Start with a 14-day free trial, no credit card required. Test all features and decide at your own pace.
An evolution, not a goodbye
The transition from pay-as-you-go to subscription plans isn’t a change in direction — it’s a natural evolution. We listened to our customers’ feedback and designed plans that deliver:
- ✅ Predictable costs — Know exactly how much you spend each month
- ✅ More value — Access to all features included in your plan
- ✅ Flexibility — Change plans anytime, upgrade or downgrade
- ✅ Transparency — Meta costs separate and visible, with no markup
If you were a pay-as-you-go user, the new plans are designed to give you even more value. Discover the plans and find the right fit for your business.
