**Spoki** is a comprehensive **WhatsApp Business API platform** that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.\n\nWith Spoki, you can:\n\n• **Automate communications**: Send automated messages, create chatbots, and set up intelligent workflows\n\n• **Manage customer support**: Multi-operator team management with ticketing system and conversation routing\n\n• **Increase sales**: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp\n\n• **Marketing campaigns**: Send bulk messages to thousands of contacts with personalized templates\n\n• **AI-powered features**: Leverage artificial intelligence to automate responses and qualify leads 24/7\n\n• **Integrate with your tools**: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools\n\nSpoki is an **official Meta Tech Partner**, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

How does the WhatsApp Business API work?

The **WhatsApp Business App** and the **WhatsApp Business API** (used by Spoki) are two completely different solutions designed for different business needs:\n\n**WhatsApp Business App:**\n• Designed for small businesses and sole proprietors\n• Manual message management\n• Limited to 5 devices simultaneously\n• Maximum 256 contacts per broadcast\n• No automation capabilities\n• Free but with significant limitations\n• No CRM or integration support\n\n**WhatsApp Business API (Spoki):**\n• Designed for medium to large businesses\n• **Unlimited operators**: Your entire team can manage conversations simultaneously\n• **Unlimited broadcasts**: Send messages to thousands of contacts\n• **Advanced automation**: Chatbots, automatic responses, intelligent workflows\n• **CRM integration**: Connect with your existing tools (HubSpot, Salesforce, etc.)\n• **Analytics & reporting**: Detailed statistics on your communications\n• **No ban risk**: Official API approved by Meta for bulk messaging\n• **Cloud-based**: No need to keep a phone connected\n• **Multi-channel**: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

Spoki offers three pricing tiers: a Free plan at €0/month for basic WhatsApp support and live chat, a Service plan starting at €19/month with AI-powered customer support and unlimited automations, and a Marketing plan starting at €49/month with bulk campaigns and advanced analytics. All plans include unlimited operators at no extra cost. WhatsApp conversation fees are charged separately by Meta based on usage volume.

Is there a free trial?

Yes, Spoki offers a permanent Free plan at €0/month that includes live chat with unlimited operators, basic automations, and a ticketing system. This allows businesses to test core WhatsApp Business API features before upgrading. Paid plans start at €19/month for the Service tier and €49/month for the Marketing tier, with no long-term contracts required.

Can I integrate Spoki with other tools?

Spoki integrates with **thousands of platforms** through native integrations, Zapier, Make (Integromat), and Webhooks.\n\n**Native Integrations:**\n\n• **E-commerce**: Shopify, WooCommerce, PrestaShop, Magento\n\n• **CRM**: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign\n\n• **Marketing**: Mailchimp, Google Sheets\n\n• **Payment**: Stripe, PayPal\n\n• **Support**: Zendesk\n\n**Via Zapier/Make:**\n\nConnect to **4,000+ platforms** including:\n• Google Workspace (Sheets, Calendar, Drive)\n• Microsoft Office 365\n• Slack, Trello, Asana\n• WordPress, Webflow\n• Custom apps via API\n\n**Webhooks & API:**\n\nFull REST API for developers to build custom integrations.

Start Automations by List: Supercharge WhatsApp Marketing with Sp

In the fast-paced world of digital marketing, staying agile and responsive to your customers is paramount. For marketing managers, business owners, e-commerce operators, and SMBs leveraging WhatsApp Business for customer communication, the ability to automate interactions based on real-time customer segments can be a game-changer. Imagine a scenario where your customer onboarding, VIP promotions, or re-engagement campaigns launch the very instant a contact meets specific criteria. This level of precision and immediacy is no longer a distant dream.

Spoki’s latest update, version 18.11.0, introduces a powerful new feature: Start Automations by List. This enhancement allows you to trigger WhatsApp automations the moment a contact is added to or removed from one of your lists. This means your automated workflows can now react dynamically as your customer segments evolve, ensuring timely and relevant communication without manual intervention. Whether you’re nurturing new leads or re-engaging dormant customers, this feature provides unparalleled flexibility and efficiency for your WhatsApp marketing strategy.

Unlocking Dynamic Engagement: How to Start Automations by List

The core idea behind starting automations by list is to create a seamless, responsive customer journey. Spoki makes this incredibly straightforward. Here’s how you can set it up to revolutionize your WhatsApp Business communications:

Access the Automations Builder: Log into your Spoki account and navigate to the Automations builder. This is where you design and manage all your automated workflows.
Add a Start Trigger: Within the builder, add a new ‘Start Trigger’ to your automation. This defines the event that will kick off your sequence.
Choose ‘List’ as the Trigger Type: From the available trigger options, select ‘List’. This tells Spoki that the automation should be initiated based on changes to a specific contact list.
Define the List Event: You’ll then choose whether the automation should run when a contact is ‘Added to’ the list or ‘Removed from’ it. This distinction is crucial for tailoring your campaigns.
Select Your Target List: Finally, select the specific static or dynamic list that will serve as the trigger for your automation.

From that moment on, every matching change to your chosen list will automatically kick off the defined automation for that contact. This ensures that your WhatsApp messages are always timely and contextually relevant.

Static vs. Dynamic Lists: Flexibility for Every Scenario

One of the most powerful aspects of this new feature is its compatibility with both static and dynamic lists:

Static Lists: These are lists where you manually add or remove contacts, or import them in bulk. They are ideal for one-off campaigns, specific event attendees, or manually curated segments.
Dynamic Lists: These lists update themselves automatically based on predefined filters and criteria you set within Spoki. For example, a dynamic list could include all customers who have purchased a specific product in the last 30 days, or all contacts who haven’t opened a message in 60 days.

The ability to use dynamic lists means your automations can react automatically as your customer segments change in real-time. This eliminates the need for constant manual monitoring and list management, freeing up valuable time for your marketing team.

Practical Use Cases for WhatsApp Automation with List Triggers

Let’s explore some concrete examples of how marketing managers, business owners, and e-commerce operators can leverage ‘Start Automations by List’ to enhance their WhatsApp Business API strategies, implement effective chatbots, and streamline automated messaging.

1. Enhanced Customer Onboarding Flows

Scenario: A new customer signs up for your service or makes their first purchase.

How Spoki Helps: Create a dynamic list for ‘New Customers’. When a contact is ‘Added to’ this list, trigger an automation that sends a series of welcome messages via WhatsApp. This could include a welcome message, a link to an onboarding guide, a quick FAQ, or an invitation to join your community group. This ensures every new customer receives a consistent, personalized, and immediate welcome experience, setting a positive tone for their journey with your brand.

2. VIP Customer Engagement and Loyalty Programs

Scenario: You want to reward your most loyal customers or offer exclusive promotions to high-value segments.

How Spoki Helps: Set up a dynamic list for ‘VIP Customers’ based on purchase history, engagement levels, or lifetime value. When a contact is ‘Added to’ this list, trigger an automation that sends them a personalized WhatsApp message with an exclusive discount code, early access to new products, or an invitation to a special event. Conversely, if a customer’s status changes and they are ‘Removed from’ the VIP list (e.g., due to inactivity), you could trigger a re-engagement automation to try and win them back.

3. Abandoned Cart Recovery on WhatsApp

Scenario: A customer adds items to their cart but leaves your e-commerce store without completing the purchase.

How Spoki Helps: Integrate your e-commerce platform with Spoki to automatically add contacts with abandoned carts to a ‘Abandoned Cart’ dynamic list. When a contact is ‘Added to’ this list, trigger an automation that sends a friendly WhatsApp reminder about their cart, perhaps including a small incentive like free shipping to encourage completion. This direct and immediate approach can significantly improve conversion rates.

4. Re-engagement Campaigns for Dormant Customers

Scenario: Customers who haven’t interacted with your brand or made a purchase in a significant period (e.g., 90 days).

How Spoki Helps: Create a dynamic list for ‘Dormant Customers’. When a contact is ‘Added to’ this list due to inactivity, trigger an automation that sends a personalized WhatsApp message. This could be a ‘we miss you’ message, an offer to help, or a special promotion to entice them back. This proactive approach helps in retaining customers and reducing churn.

5. Event Registrations and Reminders

Scenario: You’re hosting a webinar, workshop, or online event, and want to manage registrations and send timely reminders.

How Spoki Helps: Integrate your event registration platform with Spoki to automatically add registrants to an ‘Event Attendees’ static list. When a contact is ‘Added to’ this list, trigger an automation to send a WhatsApp confirmation, event details, and a calendar reminder. You can also schedule follow-up automations to send reminders closer to the event or post-event surveys.

6. Feedback Collection and Customer Surveys

Scenario: You want to collect feedback after a purchase, customer service interaction, or product delivery.

How Spoki Helps: Create a dynamic list for ‘Post-Purchase Feedback’ or ‘Service Interaction Follow-up’. When a contact is ‘Added to’ this list (e.g., after an order is marked as delivered), trigger an automation to send a WhatsApp message with a link to a survey or a direct question for feedback. This makes it easy for customers to provide input, helping you improve your products and services.

Ensuring Compliance and Best Practices with WhatsApp Business API

When implementing WhatsApp automations, it’s crucial to adhere to WhatsApp Business API policies. Spoki is designed to help you maintain compliance:

Opt-in Messaging: Always ensure you have explicit opt-in from your contacts before sending automated messages. This builds trust and prevents your messages from being perceived as spam.
High-Quality Content: Focus on providing value in your automated messages. Irrelevant or overly promotional content can lead to blocks and negative feedback, impacting your sender reputation.
Timely and Relevant: The ‘Start Automations by List’ feature inherently promotes timely and relevant communication, as messages are triggered by specific, meaningful events in the customer journey.

Spoki also includes safeguards, such as warnings if a setup could accidentally loop, ensuring your automations run smoothly and effectively without unintended consequences. You can edit the trigger anytime to switch the list or the ‘Added/Removed’ choice, providing ongoing flexibility.

Deep Dive into WhatsApp Automation with Spoki

For those looking to further enhance their understanding and implementation of WhatsApp Business API and automation, Spoki offers a wealth of resources. Explore the Spoki Academy for in-depth tutorials and best practices. For technical details on integrating WhatsApp Business API, refer to the comprehensive WhatsApp Business API Documentation. Additionally, learn how to seamlessly connect Spoki with your existing CRM systems through our CRM integration guides to maximize the impact of your automated workflows.

Conclusion: Elevate Your WhatsApp Strategy with Spoki

The ‘Start Automations by List’ feature in Spoki (v18.11.0) is a significant leap forward for businesses aiming to optimize their WhatsApp marketing and customer engagement. By enabling instant reactions to changes in your customer segments, Spoki empowers you to deliver timely, personalized, and highly effective communications. This translates to improved customer satisfaction, higher conversion rates, and greater operational efficiency for your marketing team.

Whether you’re an e-commerce brand looking to recover abandoned carts, a service provider onboarding new clients, or a business aiming to nurture VIP customers, Spoki provides the tools to automate your WhatsApp strategy with precision and ease. Embrace the power of dynamic automation and transform your customer interactions.

Start for free with Spoki — no credit card required.

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Unlocking Dynamic Engagement: How to Start Automations by List

Access the Automations Builder: Log into your Spoki account and navigate to the Automations builder. This is where you design and manage all your automated workflows.
Add a Start Trigger: Within the builder, add a new ‘Start Trigger’ to your automation. This defines the event that will kick off your sequence.
Choose ‘List’ as the Trigger Type: From the available trigger options, select ‘List’. This tells Spoki that the automation should be initiated based on changes to a specific contact list.
Define the List Event: You’ll then choose whether the automation should run when a contact is ‘Added to’ the list or ‘Removed from’ it. This distinction is crucial for tailoring your campaigns.
Select Your Target List: Finally, select the specific static or dynamic list that will serve as the trigger for your automation.

Static vs. Dynamic Lists: Flexibility for Every Scenario

One of the most powerful aspects of this new feature is its compatibility with both static and dynamic lists:

Static Lists: These are lists where you manually add or remove contacts, or import them in bulk. They are ideal for one-off campaigns, specific event attendees, or manually curated segments.
Dynamic Lists: These lists update themselves automatically based on predefined filters and criteria you set within Spoki. For example, a dynamic list could include all customers who have purchased a specific product in the last 30 days, or all contacts who haven’t opened a message in 60 days.