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Re-engagement & Winback on WhatsApp

Bring back inactive customers with personalized re-engagement campaigns via WhatsApp.

Re-engagement & Winback

The Challenge

Acquiring new customers costs 5x more than retaining existing ones. Email winback campaigns have <5% open rates. Valuable customers slip away without a second chance because re-engagement efforts don't get noticed.

How It Works on WhatsApp

Inactivity Detection
System identifies customers who haven't engaged in a defined period.
Personalized Outreach
Send tailored message acknowledging their absence with a compelling reason to return.
Incentive Offer
Include exclusive offer or benefit available only for returning customers.
Relationship Revival
Follow up based on response and re-integrate into active customer journey.

Example Conversation

Business Impact

+35%
Reactivation rate
8x
vs email winback
-60%
Churn rate
3x
ROI

Customization Options

Adapt this solution to your business:

  • Custom inactivity thresholds
  • Segment-based campaigns
  • Progressive incentives
  • Purchase history personalization
  • Survey integration
  • A/B testing offers

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Ready to Win Back Lost Customers?

Re-engage inactive customers with personalized WhatsApp campaigns that get noticed.

Customer experience

What your customer actually receives

Every automation you build lands as a normal WhatsApp conversation. This is the same journey, seen from the other side of the screen.

💬

Your customer’s WhatsApp

Spoki · WhatsApp Business API

  1. 1Discovery

    Hi Sara! Thanks for your interest — want me to show you the options that fit you best?

    09:41

    Triggered by an ad click, a form or a QR code. No app to install.

  2. 2Consideration

    Here are the three most popular choices. Tap one and I’ll send you the details.

    09:43

    The AI agent answers questions in real time and hands over to a human on request.

  3. 3Decision

    Your cart is saved. Complete the order here — payment happens inside the chat.

    13:07

    Checkout and payment without leaving the conversation.

  4. 4Retention

    Your order shipped. Track it here — and let me know how it goes.

    18:20

    Shipping updates, feedback requests and reorders on the same thread.

One thread, start to finish. Your customer never repeats themselves and never loses the history.

Industries

Where this plays out

Sales teams use Spoki to qualify inbound faster and keep deals moving in the channel buyers answer.

Related use cases

Document DeliveryHuman Handoff & RoutingFeedback & NPS CollectionAutomotiveAutomotiveE-commerceEcommerceReal EstateReal EstateGuided Decision MakingCatalogs and Informational MaterialsBeauty Wellness

Frequently Asked Questions

What is Spoki?

Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

• Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

• Manage customer support: Multi-operator team management with ticketing system and conversation routing

• Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

• Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

• AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

• Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

How does the WhatsApp Business API work?

The WhatsApp Business App and the WhatsApp Business API (used by Spoki) are two completely different solutions designed for different business needs:

WhatsApp Business App: • Designed for small businesses and sole proprietors • Manual message management • Limited to 5 devices simultaneously • Maximum 256 contacts per broadcast • No automation capabilities • Free but with significant limitations • No CRM or integration support

WhatsApp Business API (Spoki): • Designed for medium to large businesses • Unlimited operators: Your entire team can manage conversations simultaneously • Unlimited broadcasts: Send messages to thousands of contacts • Advanced automation: Chatbots, automatic responses, intelligent workflows • CRM integration: Connect with your existing tools (HubSpot, Salesforce, etc.) • Analytics & reporting: Detailed statistics on your communications • No ban risk: Official API approved by Meta for bulk messaging • Cloud-based: No need to keep a phone connected • Multi-channel: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

Spoki offers three pricing tiers: a Free plan at €0/month for basic WhatsApp support and live chat, a Service plan starting at €19/month with AI-powered customer support and unlimited automations, and a Marketing plan starting at €49/month with bulk campaigns and advanced analytics. All plans include unlimited operators at no extra cost. WhatsApp conversation fees are charged separately by Meta based on usage volume.

Is there a free trial?

Yes, Spoki offers a permanent Free plan at €0/month that includes live chat with unlimited operators, basic automations, and a ticketing system. This allows businesses to test core WhatsApp Business API features before upgrading. Paid plans start at €19/month for the Service tier and €49/month for the Marketing tier, with no long-term contracts required.

Can I integrate Spoki with other tools?

Spoki integrates with thousands of platforms through native integrations, Zapier, Make (Integromat), and Webhooks.

Native Integrations:

• E-commerce: Shopify, WooCommerce, PrestaShop, Magento

• CRM: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign

• Marketing: Mailchimp, Google Sheets

• Payment: Stripe, PayPal

• Support: Zendesk

Via Zapier/Make:

Connect to 4,000+ platforms including: • Google Workspace (Sheets, Calendar, Drive) • Microsoft Office 365 • Slack, Trello, Asana • WordPress, Webflow • Custom apps via API

Webhooks & API:

Full REST API for developers to build custom integrations.

View all FAQs

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