Vertical guide
WhatsApp for ecommerce: cart recovery, broadcast and one-click commerce
Turn WhatsApp into your highest-converting channel for ecommerce — abandoned-cart automations, segmented broadcast campaigns, and AI agents that sell, all integrated with Shopify and WooCommerce.
What is WhatsApp for ecommerce?
WhatsApp for ecommerce is the use of the WhatsApp Business API to recover abandoned carts, send segmented promotional broadcasts, and run conversational checkout. Spoki reports a 41% cart-recovery rate via WhatsApp versus 5-10% for email, and a 98% message open rate.
Why WhatsApp wins for ecommerce
Email open rates have collapsed below 19% and SMS click-throughs are flat. WhatsApp marketing on the official Meta Cloud API delivers a 98% open rate and a 41% abandoned-cart recovery rate — 4-8× higher than email recovery flows. Spoki connects to Shopify, WooCommerce, Prestashop and Magento, syncs your catalog, and lets you run flash sales, restock alerts and post-purchase upsells from a single visual editor.
The ecommerce problems WhatsApp solves
- 70% of online carts are abandoned and email recovery converts under 10%
- Email open rates are below 19% — flash sales reach a fraction of your list
- Customer-service tickets pile up post-purchase: order status, returns, sizing
Top WhatsApp use cases for ecommerce
1. Abandoned cart recovery automation
Trigger a sequenced WhatsApp message 30 minutes after cart abandonment with a deep link back to checkout. Spoki ecommerce customers recover 41% of abandoned carts on average — vs 5-10% on email.
2. Segmented broadcast for flash sales and product launches
Send a personalised WhatsApp template to 10k+ contacts in minutes, segmented by past purchase behaviour, AOV bracket, or product category. Track click, reply and revenue attribution natively.
3. Post-purchase order tracking and review requests
Send shipping updates, delivery confirmation and a one-tap review request via WhatsApp. Reduces "where is my order?" support tickets by 50-70% and lifts review collection rate.
4. AI-agent-powered conversational checkout
A 24/7 AI agent answers product questions, recommends SKUs from your catalog, and closes the sale with a payment link — the agent handles up to 80% of pre-purchase questions without human handoff.
Spoki capabilities for ecommerce
Native Shopify, WooCommerce, Prestashop, Magento integrations
Two-way catalog and order sync. No middleware or Zapier hop required for the core flows.
Abandoned-cart automation builder
Drag-and-drop sequence editor with delay branches, conditional offers and dynamic deep links.
Segmented broadcast at scale
Send 100k+ messages per campaign with template approval, delivery analytics and revenue attribution.
AI agents with intent and sentiment detection
Auto-replies, template generation, auto-translation across 40+ languages, full conversation handover to human agents when needed.
WhatsApp Pay-ready payment links
Generate one-tap payment links inside the chat using Stripe, PayPal, GoCardless or your existing checkout.
Predictive send-time optimisation
AI selects the best send time per contact, lifting open rate by an additional 10-15% over batch-and-blast scheduling.
WhatsApp ecommerce FAQ
Is it compliant to send promotional WhatsApp messages to my customer list?
Yes, when you use the official WhatsApp Business API and the contact has opted in. Spoki guides you through opt-in collection (checkout checkbox, popup, post-purchase) and uses Meta-approved marketing templates so every campaign stays compliant with WhatsApp Business Policy and GDPR.
How much does WhatsApp marketing cost compared to email?
WhatsApp uses per-conversation Meta Cloud API pricing (typically €0.04–€0.07 per marketing conversation in the EU). At a 98% open rate vs 19% on email, the cost per opened message is usually 30-60% lower than email — and the conversion rate is 3-5× higher.
Does Spoki integrate with Shopify and WooCommerce out of the box?
Yes. The Shopify and WooCommerce apps install in under 5 minutes, sync customers, orders and abandoned-cart events automatically, and unlock pre-built recipes for cart recovery, order tracking and review requests.
How fast can I recover my first abandoned cart with Spoki?
After installing the integration and approving one Meta marketing template, the first cart recovery sequence ships the same day. Customers usually see their first recovered cart within 24-48 hours of going live.
Can I send broadcast campaigns to thousands of customers?
Yes. Spoki sends segmented broadcasts to 100,000+ contacts per campaign with delivery and revenue attribution. Throughput is governed by your Meta WABA tier (1k → 10k → 100k → unlimited per 24h).
Does Spoki support WhatsApp Pay or in-chat payments?
Spoki generates one-tap payment links inside the chat using Stripe, PayPal, GoCardless or your existing checkout — and supports the WhatsApp Pay rollout in the markets where Meta has activated it.
Recover more carts. Sell more. Talk to your customers.
Spoki is the WhatsApp Business API platform chosen by 4,500+ businesses in 120+ countries. Start a 14-day free trial, no credit card required, and ship your first WhatsApp campaign in under an hour.
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