Google Ads + WhatsApp: optimise your campaigns for real customers
Content
People who search on Google know what they want, and more and more of them would rather send a WhatsApp message than fill in a form. The problem is what happens next: the conversation moves to WhatsApp and Google loses sight of it. Your campaigns keep optimising for clicks, while deals and orders happen somewhere Google cannot see.
Why Google needs to know what happens on WhatsApp
Google’s bidding strategies learn from the conversions you send them. If the only signal is a click or a form, Google finds more people who click. If the signal is a won deal or an order, with its value, Google finds more people who buy.
How the Spoki integration works
A user clicks your Google ad and starts a WhatsApp conversation, either from the WhatsApp button inside the ad or from the Spoki button on your website. Spoki records what happens next and, once a day, sends the results to Google Ads using only Google’s own click reference.
- Ad click
Google Ads - Chat
WhatsApp - Result
Recorded by Spoki - Smarter bidding
Google Ads
From the ad click to smarter bidding: the loop Spoki closes every day.
- No personal data
- No tag to install
- Visible in about 3 hours
How to set it up
- Open the integration
In Spoki, go to Integrations → Google Ads. - Connect Google
Sign in with the Google account that has access to your Google Ads account. - Enter your Customer ID
You find it at the top right of Google Ads. Dashes are optional. - Choose what to send
Conversation started is on by default. Deal won and Order placed are optional and can include the amount. - Create it in Google Ads
One click and Spoki creates the matching conversion action in your account.
Good to know: conversions created by Spoki count towards your campaigns’ bidding. Agree with whoever manages your campaigns which ones to optimise for.
Three ways to use it
Local services
A search for “plumber near me” becomes a WhatsApp chat. Spoki asks area and urgency and books the appointment.
Send to Google: Deal won
Real estate and automotive
A website visitor opens WhatsApp from the Spoki button, is routed to an agent and books a visit or test drive.
Send to Google: Deal won with value
High-ticket e-commerce
Pre-sale questions on WhatsApp turn into orders. Google learns which searches bring revenue.
Send to Google: Order placed with value
Frequently asked questions
Does Spoki share personal data with Google?
No. Spoki sends only Google’s own click reference, the conversion type and, if you choose, the amount.
How often are conversions sent?
Once a day. They appear in Google Ads about 3 hours after the upload.
Do these conversions affect bidding?
Yes. Conversions created with “Create it in Google Ads” count towards your campaigns’ bidding, so agree with whoever manages your campaigns which ones to optimise for.
What does “Waiting for Google” mean?
Google still has to enable Message Ads tracking for your Customer ID. Nothing is missing on your side: we request it during onboarding.
Ready to try it?
Activate Google Ads in Spoki and let your campaigns learn from real WhatsApp results.
Keep reading
WhatsApp automation for Meta and Google Ads
How to connect your ad platforms to WhatsApp with Spoki.
