- Daily sync to Google Ads
- 3 conversion types
- 2 routes covered
- 0 personal data shared
Google AdsIntegrate Google Ads.
Optimise with WhatsApp.
Spoki tells Google which ad clicks became a WhatsApp conversation, a won deal or an order. Your campaigns learn from real results, not clicks.
How it works
From Google Ads to WhatsApp and back
- Google Ads
Ad click
A user clicks your ad
- WhatsApp
Conversation
They message you and the chat starts
- Spoki
Result recorded
Conversation, deal or order
- Google Ads
Smarter bidding
Results arrive once a day
What you can send
Conversions that really count
Choose which results to send to Google Ads. Google uses them to optimise your campaigns for your most valuable customers.
Conversation started
Every WhatsApp chat that starts from an ad becomes a conversion.
conversion.whatsapp_lead
Spoki WhatsApp Lead
Success sent to Google Ads
Deal won
Tell Google which leads became customers, optionally with the amount.
deal.won
Spoki Deal Won · amount and currency
Success sent to Google Ads
Order placed
Link orders to the ad that generated them, optionally with the value.
order.placed
Spoki Order · amount and currency
Success sent to Google Ads
1×
Upload per day
Conversions appear in Google Ads about 3 hours after the daily upload.
0
Personal data shared
Only Google's own click reference.
Two routes covered
Wherever the chat starts
From the ad
The WhatsApp button inside your Google ad.
Sponsored · yourbusiness.com
Your business · Get a quote today
Answers in minutes, straight on WhatsApp.
WhatsApp →- 1User sees your ad on Google
- 2Taps the WhatsApp button
- 3The conversation is tracked back to that click
From your website
Visitors who arrive from an ad and open WhatsApp from the Spoki button.
yourbusiness.com
Chat on WhatsApp- 1User clicks your ad and lands on your site
- 2Opens WhatsApp from the Spoki button
- 3The conversation is tracked back to that click
Video guide
Set it up in 3 videos
Connect Spoki to Google Ads and set up conversions
Use cases
Built for businesses that sell through chat
Local services
A search for a plumber or a clinic opens a WhatsApp chat. Spoki asks the area and urgency and books the appointment.
Leak in the kitchen, can you come today?
Yes! Which area are you in?
Send to Google: Deal won
Real estate & automotive
An ad for a property or a car starts a chat routed to the right agent, with automatic follow-ups.
Is the 2-room flat still available?
Yes, want to book a visit?
Send to Google: Deal won with amount
High-ticket e-commerce
A product search becomes a pre-sale consultation on WhatsApp, closed with a product or payment link.
Does this sofa come in grey?
It does! Here's the link to order.
Send to Google: Order placed
Setup
Get started in 5 steps
- 1
Open the integration
In Spoki go to Integrations → Google Ads
- 2
Connect Google
Sign in with the account that has access to Google Ads
- 3
Enter Customer ID
Top right in Google Ads. Dashes are optional
- 4
Choose what to send
Conversation, deal won, order, with or without amount
- 5
Create it in Google Ads
Spoki creates the matching conversion action
FAQ
Frequently asked questions
Does Spoki send personal data to Google?
No. Spoki sends only Google's own click reference, the conversion type and, if you choose, the amount.
Can I send the value of sales?
Yes. "Deal won" and "Order placed" can include the amount and currency.
When will I see conversions in Google Ads?
Spoki uploads conversions once a day. They appear in Google Ads within about 3 hours of the upload.
Do I need the WhatsApp button in my ads?
No. Spoki also tracks visitors who arrive from an ad and open WhatsApp from the Spoki button on your website.
Do these conversions affect my bidding?
Yes. Conversions created with "Create it in Google Ads" count towards your campaigns' bidding, so Google optimises for real results.
I see "Waiting for Google" in Spoki. What does it mean?
Google still has to enable Message Ads tracking for your Customer ID. Nothing is missing on your side.
Google AdsTurn ad clicks into customers
Conversations, deals and orders, all fed back to Google
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