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How do Green Badges work on WhatsApp: The Complete Guide

27 September 2024
Updated on 16 February 2026
7 min read
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  • What are WhatsApp Checkmarks?
  • Single tick on WhatsApp: what does it mean?
  • Green Badges on WhatsApp: what are they?
  • Differences Between Blue and Green Checkmarks on WhatsApp
  • Why are Checkmarks Important for Companies?
  • What to do if only one checkmark appears?
  • Conclusion
  • Do you want to integrate WhatsApp Marketing into your business?

WhatsApp has become one of the most used messaging apps in the world, thanks to its simplicity, reliability and accessibility. One of the most distinctive aspects of WhatsApp is its system of ticks that appear next to each message sent. These ticks are essential to understand if the message has been sent, delivered or read by the recipient. Over the years, the ticks on WhatsApp have become a fundamental element in the management of conversations, especially for companies and users who want to have more precise control over communication.

In this blog post, we will delve into how green checkmarks on WhatsApp work, explaining what they mean, how to interpret them correctly, and what to do when only one checkmark appears on WhatsApp. We will also explore the importance of this system for businesses that use WhatsApp as a communication tool with customers.

What are WhatsApp Checkmarks?

WhatsApp checkmarks are small signs that appear next to a message immediately after it is sent. These signs provide crucial information about the status of the message and its interaction with the recipient. There are three types of checkmarks that can appear on WhatsApp:

  1. One gray checkmark: The message has been sent successfully, but has not yet been delivered to the recipient.
  2. Two grey ticks: The message has been delivered to the recipient’s device, but has not yet been read.
  3. Two green or blue ticks: The message has been read by the recipient. The ticks turn blue when read receipts are enabled. In some cases, they are referred to as green ticks instead, especially in business contexts.

This simple encoding allows users to know exactly at which stage the communication is. However, there are some situations in which the checkmarks may behave differently, and understanding what a single checkmark on WhatsApp means can make the difference between effective communication and a misunderstanding.

Single tick on WhatsApp: what does it mean?

When you see a single checkmark on WhatsApp, it means that the message has been sent successfully from your device but has not yet been delivered to the recipient’s device. There are several reasons why only one checkmark might appear, and understanding them will help you better understand the situation and how to deal with it.

1. The Recipient’s Phone is Off

One of the most common reasons why only one checkmark appears on WhatsApp is that the recipient’s phone is turned off or not connected to the internet. Until the recipient’s device reconnects to the network, the message will remain pending, showing only one checkmark.

2. The Recipient has Blocked the Sender

If only one checkmark continues to appear after a prolonged period, it could be that the recipient has blocked the sender. When a user blocks someone on WhatsApp, the sent messages will never reach the recipient, and the sender will only see one checkmark.

3. Connection Problems

If the recipient has an unstable or weak internet connection, the message may not be delivered immediately, leaving only one checkmark. This is more common in areas with limited coverage or in case of temporary technical issues with WhatsApp servers.

4. Use of WhatsApp Business API

In a business environment, the use of WhatsApp Business APIs can cause delays in message delivery due to various technical reasons related to server management. If a company uses Green Badges on WhatsApp to confirm authenticity, the delivery time may vary.

Green Badges on WhatsApp: what are they?

Green checkmarks on WhatsApp are slightly different from the normal blue checkmarks that users see in their personal conversations. Green checkmarks are a distinctive element that can be obtained by companies through account verification with WhatsApp Business. This verification process gives greater credibility to the company’s profile, providing a visual signal to customers that the associated number is authentic and officially managed by the company.

How to Get Green Badges on WhatsApp?

To get the green checkmarks on WhatsApp, a company must go through a verification process with WhatsApp Business. This process is usually reserved for companies that use the WhatsApp Business API, which means they have passed a series of criteria to ensure their account is authentic.

Once a company has received verification, its WhatsApp profile will be marked with a green checkmark, demonstrating to customers that it is a verified and reliable business. This symbol increases customer trust, making communications more professional and reassuring.

Differences Between Blue and Green Checkmarks on WhatsApp

Although both types of checkmarks — blue and green — indicate that the message has been delivered and read, there are some significant differences between the two:

  1. Blue Checkmarks: Appear in all standard conversations when the recipient has read the message, unless they have disabled read receipts. These checkmarks are common in both private and group chats.
  2. Green Checkmarks: These checkmarks are reserved for verified accounts on WhatsApp Business. They indicate that the account belongs to an official and verified company, increasing trust and security in transactions or interactions with that company.

Why are Checkmarks Important for Companies?

Green checkmarks on WhatsApp not only help companies build trust but also better monitor and manage communications with customers. Below we explore some of the key benefits of checkmarks for businesses:

1. Reliability

Ticks, particularly green ticks, signal to the customer that they are interacting with a verified company. This is especially important for companies that use WhatsApp for transactions, customer service or sales.

2. Monitoring Communication.

Ticks allow companies to monitor the effectiveness of their communications. Knowing whether a message has been sent, delivered, or read allows companies to optimize their customer service and improve customer interactions.

3. Immediate Feedback

With ticks, companies can know in real time when a customer has read an important message, such as an offer or support notification. This immediate feedback allows them to plan follow-ups or further action.

What to do if only one checkmark appears?

If you send a message on WhatsApp and see only a tick, there are several things you can do:

  1. Check Connection: Check that your device and the recipient’s device are both connected to the Internet. A poor connection could be the cause of delayed delivery.
  2. Wait: In some cases, you may only need to wait. If the recipient has their phone turned off or is temporarily offline, the message will be delivered once they come back online.
  3. Ask for Confirmation: If the message is important and continues to show only a tick, try contacting the recipient through another channel to confirm whether they have received the message.

Conclusion

Green ticks on WhatsApp, along with other variants such as blue ticks and the single tick, are a powerful tool for monitoring communications on this popular messaging platform. Understanding how ticks work, knowing what to do when a single tick appears on WhatsApp, and understanding the importance of green ticks for businesses can make the difference between effective and ineffective communication.

Checkmarks are not just a way to confirm that a message has been sent or read, but represent a trust system that WhatsApp has built in to improve the experience for users and businesses. With account verification, businesses can increase their credibility, ensure that communications are transparent, and offer better customer service through WhatsApp Business and its advanced API.

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Frequently Asked Questions

What is Spoki?

Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

• Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

• Manage customer support: Multi-operator team management with ticketing system and conversation routing

• Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

• Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

• AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

• Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

How does the WhatsApp Business API work?

The WhatsApp Business App and the WhatsApp Business API (used by Spoki) are two completely different solutions designed for different business needs:

WhatsApp Business App: • Designed for small businesses and sole proprietors • Manual message management • Limited to 5 devices simultaneously • Maximum 256 contacts per broadcast • No automation capabilities • Free but with significant limitations • No CRM or integration support

WhatsApp Business API (Spoki): • Designed for medium to large businesses • Unlimited operators: Your entire team can manage conversations simultaneously • Unlimited broadcasts: Send messages to thousands of contacts • Advanced automation: Chatbots, automatic responses, intelligent workflows • CRM integration: Connect with your existing tools (HubSpot, Salesforce, etc.) • Analytics & reporting: Detailed statistics on your communications • No ban risk: Official API approved by Meta for bulk messaging • Cloud-based: No need to keep a phone connected • Multi-channel: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

We have different plans suitable for various needs. Visit the Pricing page for updated details.

Is there a free trial?

Yes, Spoki usually offers a trial period or a free plan to test the platform.

Can I integrate Spoki with other tools?

Spoki integrates with thousands of platforms through native integrations, Zapier, Make (Integromat), and Webhooks.

Native Integrations:

• E-commerce: Shopify, WooCommerce, PrestaShop, Magento

• CRM: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign

• Marketing: Mailchimp, Google Sheets

• Payment: Stripe, PayPal

• Support: Zendesk

Via Zapier/Make:

Connect to 4,000+ platforms including: • Google Workspace (Sheets, Calendar, Drive) • Microsoft Office 365 • Slack, Trello, Asana • WordPress, Webflow • Custom apps via API

Webhooks & API:

Full REST API for developers to build custom integrations.

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