Brand Guidelines

Everything you need to represent Spoki consistently.

Color palette

Our palette is built around the Spoki green and a clean set of supporting hues. Click any swatch to copy its hex code — the same source of truth used across the product.

Click a swatch to copy its hex code

Primary colors

These are the main neutral, brand and semantic colors that make up the majority of the colors used in the design system and components.

Spoki Green

Black text on Green

White

Black text on White

Black

White text on Black

Off-white

Black text on Off-white

Light Green

Black text on Light Green

Tones

The full tonal scales for the brand green and the neutral gray, from the deepest shade to the lightest tint. Click any swatch to copy its hex code.

Gray neutral

Can be swapped with the default neutral color.

Brand

Primary Color Palette

Gradients

Three approved gradients for backgrounds, illustrations and AI-themed surfaces. Click a swatch to copy its CSS.

Secondary colors

A secondary color palette enhances the primary colors in a design system, adding variety and depth. These colors serve as accents, backgrounds, or highlights, maintaining a cohesive design while encouraging creative expression.

Purple

Secondary Color Palette

Mint Green

Secondary Color Palette

Yellow

Secondary Color Palette

Blue

Secondary Color Palette

Turquoise

Secondary Color Palette

Red

Secondary Color Palette

Channels Color Palette

Each Spoki channel has its own signature color. Use them as accents for channel badges, tags and icons — never as primary surfaces.

Channels

Channel usage

Black icon on Green

WhatsAppWhatsApp
SMS (One-Way)SMS (One-Way)
SMS (Two-Way)SMS (Two-Way)
VoiceVoice
RCSRCS
MailMail

Black icon on White

WhatsAppWhatsApp
SMS (One-Way)SMS (One-Way)
SMS (Two-Way)SMS (Two-Way)
VoiceVoice
RCSRCS
MailMail

Frequently Asked Questions

What is Spoki?

Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

• Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

• Manage customer support: Multi-operator team management with ticketing system and conversation routing

• Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

• Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

• AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

• Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

How does the WhatsApp Business API work?

The WhatsApp Business App and the WhatsApp Business API (used by Spoki) are two completely different solutions designed for different business needs:

WhatsApp Business App: • Designed for small businesses and sole proprietors • Manual message management • Limited to 5 devices simultaneously • Maximum 256 contacts per broadcast • No automation capabilities • Free but with significant limitations • No CRM or integration support

WhatsApp Business API (Spoki): • Designed for medium to large businesses • Unlimited operators: Your entire team can manage conversations simultaneously • Unlimited broadcasts: Send messages to thousands of contacts • Advanced automation: Chatbots, automatic responses, intelligent workflows • CRM integration: Connect with your existing tools (HubSpot, Salesforce, etc.) • Analytics & reporting: Detailed statistics on your communications • No ban risk: Official API approved by Meta for bulk messaging • Cloud-based: No need to keep a phone connected • Multi-channel: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

Spoki offers three pricing tiers: a Free plan at €0/month for basic WhatsApp support and live chat, a Service plan starting at €19/month with AI-powered customer support and unlimited automations, and a Marketing plan starting at €49/month with bulk campaigns and advanced analytics. All plans include unlimited operators at no extra cost. WhatsApp conversation fees are charged separately by Meta based on usage volume.

Is there a free trial?

Yes, Spoki offers a permanent Free plan at €0/month that includes live chat with unlimited operators, basic automations, and a ticketing system. This allows businesses to test core WhatsApp Business API features before upgrading. Paid plans start at €19/month for the Service tier and €49/month for the Marketing tier, with no long-term contracts required.

Can I integrate Spoki with other tools?

Spoki integrates with thousands of platforms through native integrations, Zapier, Make (Integromat), and Webhooks.

Native Integrations:

• E-commerce: Shopify, WooCommerce, PrestaShop, Magento

• CRM: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign

• Marketing: Mailchimp, Google Sheets

• Payment: Stripe, PayPal

• Support: Zendesk

Via Zapier/Make:

Connect to 4,000+ platforms including: • Google Workspace (Sheets, Calendar, Drive) • Microsoft Office 365 • Slack, Trello, Asana • WordPress, Webflow • Custom apps via API

Webhooks & API:

Full REST API for developers to build custom integrations.

View all FAQs

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