Everything you need to represent Spoki consistently.
Guidelines for creating on-brand images and video across social, web and print. Follow the format specs, grid system, logo sizing and safe areas to keep every asset consistent.
Use the right aspect ratio for each placement. Always export at 2× for retina displays.
Aspect ratio · 4:5
Feed posts & carousels
Aspect ratio · 1:1
Square feed ads & placements
Aspect ratio · 9:16
Stories, Reels covers & vertical ads
Aspect ratio · 16:9
YouTube thumbnails, web & presentations
Aspect ratio · 3:2
Landscape posts & photo exports
Use a 12-column grid with 24px gutters. Keep key elements within the central 86% of the frame; leave the outer 7% as breathing space.
4:5 · 1080 × 1350 px
Use the outer margin as breathing space. Align content to the columns and use the horizontal thirds to build a balanced hierarchy.
Logo size within the format
Style guide
Keep all text and key visuals inside the safe area — 64px from every edge on standard formats, 120px on stories. Anything outside the safe area may be cropped on different devices.
Safe area conventions
4:5 · 1080 × 1350 px
Use 4:5 for single feed posts and carousels. Keep key text and logos inside the safe zone — platform UI can crop the edges on smaller screens.
Style guide
