Brand Guidelines

Everything you need to represent Spoki consistently.

Typeface

Our typeface

Plus Jakarta Sans

Plus Jakarta Sans is Spoki's official typeface — a modern geometric sans-serif used across all media and applications for its flexibility, legibility and friendly tone.

Download font
LightAa
RegularAa
BoldAa
ExtraBoldAa
Text styles

Text styles

Headlines use Bold or Regular; body copy uses Regular. Titles are always black, with brand green reserved for highlights. Body text is Bold black, with both black and green bold for emphasis.

Headlines

Conversations that grow

Bold · 48px

Conversations that grow

Regular · 48px

Subtitles & body

A direct, personal channel

Bold · 24px

Spoki helps businesses build authentic relationships through direct, effective and personal communication.

Regular · 16px

Highlights

Turn talks into revenue

Titles: black + green highlight word

Bold black body with green bold and regular black text.

Body: Bold black + Bold green + Regular black

Usage

Usage on backgrounds

Type color adapts to the surface. On Spoki green and approved gradients the font is always black. On photography or solid color backgrounds the font is always white.

On solid green

Always set type in black on the brand green for maximum contrast and brand consistency.

Font: black

On gradients

On approved green-tinted gradients, keep the font black to preserve legibility across the tonal range.

Font: black

On photography

When type sits over imagery, switch to white to stay readable against any underlying tones.

Font: white

On color

On solid dark or saturated color backgrounds, use white type to maintain visibility and hierarchy.

Font: white

AI highlight

AI highlight on gradients

For AI-themed surfaces, the headline can take the brand green-to-mint gradient itself. Pair the gradient title with a solid black supporting line and the AI sparkle icon to signal Spoki's AI agents.

AI Agents

for WhatsApp and Voice

Gradient 90° #16D46D → #A5FFDB · Bold title + Bold black subtitle + AI sparkle

13Brand Book

Frequently Asked Questions

What is Spoki?

Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

Manage customer support: Multi-operator team management with ticketing system and conversation routing

Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

How does the WhatsApp Business API work?

The WhatsApp Business App and the WhatsApp Business API (used by Spoki) are two completely different solutions designed for different business needs:

WhatsApp Business App: • Designed for small businesses and sole proprietors • Manual message management • Limited to 5 devices simultaneously • Maximum 256 contacts per broadcast • No automation capabilities • Free but with significant limitations • No CRM or integration support

WhatsApp Business API (Spoki): • Designed for medium to large businesses • Unlimited operators: Your entire team can manage conversations simultaneously • Unlimited broadcasts: Send messages to thousands of contacts • Advanced automation: Chatbots, automatic responses, intelligent workflows • CRM integration: Connect with your existing tools (HubSpot, Salesforce, etc.) • Analytics & reporting: Detailed statistics on your communications • No ban risk: Official API approved by Meta for bulk messaging • Cloud-based: No need to keep a phone connected • Multi-channel: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

Spoki offers three pricing tiers: a Free plan at €0/month for basic WhatsApp support and live chat, a Service plan starting at €19/month with AI-powered customer support and unlimited automations, and a Marketing plan starting at €49/month with bulk campaigns and advanced analytics. All plans include unlimited operators at no extra cost. WhatsApp conversation fees are charged separately by Meta based on usage volume.

Is there a free trial?

Yes, Spoki offers a permanent Free plan at €0/month that includes live chat with unlimited operators, basic automations, and a ticketing system. This allows businesses to test core WhatsApp Business API features before upgrading. Paid plans start at €19/month for the Service tier and €49/month for the Marketing tier, with no long-term contracts required.

Can I integrate Spoki with other tools?

Spoki integrates with thousands of platforms through native integrations, Zapier, Make (Integromat), and Webhooks.

Native Integrations:

E-commerce: Shopify, WooCommerce, PrestaShop, Magento

CRM: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign

Marketing: Mailchimp, Google Sheets

Payment: Stripe, PayPal

Support: Zendesk

Via Zapier/Make:

Connect to 4,000+ platforms including: • Google Workspace (Sheets, Calendar, Drive) • Microsoft Office 365 • Slack, Trello, Asana • WordPress, Webflow • Custom apps via API

Webhooks & API:

Full REST API for developers to build custom integrations.

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