CONVERSATIONS THAT GROW
✕No all caps
Sentence case only. Never set headlines, CTAs or body in uppercase.
Brand Guidelines
Everything you need to represent Spoki consistently.
Typeface
Our typeface
Plus Jakarta Sans
Plus Jakarta Sans is Spoki's official typeface — a modern geometric sans-serif used across all media and applications for its flexibility, legibility and friendly tone.
LightAa
RegularAa
BoldAa
Text styles
Text styles
Headlines use Bold or Regular; body copy uses Regular. Titles are always black, with brand green reserved for highlights. Body text is Bold black, with both black and green bold for emphasis.
Headlines
Conversations that grow
Bold · 48px
Conversations that grow
Regular · 48px
Subtitles & body
A direct, personal channel
Bold · 24px
Spoki helps businesses build authentic relationships through direct, effective and personal communication.
Regular · 16px
Highlights
Turn talks into revenue
Titles: black + green highlight word
Bold black body with green bold and regular black text.
Body: Bold black + Bold green + Regular black
Don'ts
Don'ts
These treatments break the Spoki voice. Never use them in product UI, marketing or social.
Conversations that grow
✕No ExtraBold
Stop at Bold (700). ExtraBold (800) is too heavy for Spoki.
Conversations that grow
✕No underlines
Never underline titles, body or CTAs. Use color or weight for emphasis.
Usage
Usage on backgrounds
Type color adapts to the surface. On Spoki green and approved gradients the font is always black. On photography or solid color backgrounds the font is always white.
On solid green
Always set type in black on the brand green for maximum contrast and brand consistency.
Font: black
On gradients
On approved green-tinted gradients, keep the font black to preserve legibility across the tonal range.
Font: black
On photography
When type sits over imagery, switch to white to stay readable against any underlying tones.
Font: white
On color
On solid dark or saturated color backgrounds, use white type to maintain visibility and hierarchy.
Font: white
AI highlight
AI highlight on gradients
For AI-themed surfaces, the headline can take the brand green-to-mint gradient itself. Pair the gradient title with a solid black supporting line and the AI sparkle icon to signal Spoki's AI agents.
AI Agents
for WhatsApp and Voice
Gradient 90° #16D46D → #A5FFDB · Bold title + Bold black subtitle + AI sparkle
13Brand Book