Brand Guidelines

01 — Executive summary

Boilerplate

Spoki is the AI-first Conversational Commerce OS on the official WhatsApp Business API by Meta. It helps e-commerce, marketing and sales teams run AI agents, broadcast campaigns and multichannel conversations from a single platform.

Company fact sheet

Founded

2021

Headquarters

San Vito dei Normanni (BR), Italy — office in Barcelona

Markets

120+

Business model

SaaS: flexible plans plus per-conversation billing aligned with Meta WhatsApp Cloud API rates.

Founders

Giorgio Pagliara, CEO & Co-Founder

02 — Value proposition and key metrics

Traction, in public numbers

Published platform figures only — no confidential revenue, pipeline or customer-level data.

Success stories

Named customers with published, measurable results. Quotes are verbatim from the case studies.

+65% conversions+32% more sales270% engagement growth

“Thanks to the project, we structured our database. We activated the right customers with targeted messages, achieving very high engagement.”

Carlo Amadori — E-commerce Manager, Caleffi eCommerce

Read the case study →

+5% online revenue via WhatsApp2–5% of monthly orders4,800 messages / month

“What we value most about Spoki is its ease of use. It lets us launch WhatsApp campaigns independently, without technical dependency, and with clear sales results.”

Rocío Fernández — CMO, I.C.O.N.

Read the case study →

72.63% open rate€1.7M revenue generated22.6K messages sent

“Our clients consistently highlight the speed and efficiency of our responses. They find WhatsApp far more convenient and accessible than other channels, which builds trust.”

Miguel García Saiz — Customer Success Manager, Reental

Read the case study →

Product screenshots

High-resolution views of the Spoki inbox, dashboard and conversation flows. Credit: Spoki.

Leadership

Approved portraits for interviews and articles. Higher-resolution files on request via the press desk.