CRM Strategy Forum 2026 – The excellence event for customer management
Spoki will take part in the CRM Strategy Forum, the excellence event dedicated to customer relationship management and data-driven strategies. In an era where data is the new oil, the forum explores how to collect, analyze, and most importantly, how to use it to create personalized and memorable customer experiences. The forum welcomes CRM experts, data scientists, and customer base managers who want to transform their databases from static lists into dynamic and profitable ecosystems.
Why the CRM Strategy Forum is a key event
A company's success today depends on its ability to know the customer:
Main topics
- •Data centrality: Strategies to unify information from different channels (web, physical store, social)
- •Marketing Automation: How to use behavioral triggers to send the right message at the right time
- •Loyalty and Retention: Advanced loyalty programs that reduce churn rate
Spoki at CRM Strategy Forum: making CRM "Talk"
Spoki demonstrates how WhatsApp is the missing piece to make a CRM truly effective and action-oriented:
What we offer
- •Native Integration: We connect WhatsApp to your CRM (Salesforce, HubSpot, Zoho, Microsoft Dynamics) to centralize every interaction
- •Conversational CRM: We transform customer profile data into chat automations: from customer birthday to subscription expiration notification
- •Dynamic Lead Scoring: We use user responses on WhatsApp to update lead scores in real-time in the CRM, guiding sales force towards the hottest contacts
Want to transform your CRM into a conversion machine? Let's talk about it at the CRM Strategy Forum.