WhatsApp for Real Estate — Lead Routing & Tours

How do real-estate agencies use WhatsApp for lead conversion?

Real-estate agencies use WhatsApp Business API to reply to portal leads in under 60 seconds, share property assets inline, and schedule tours from the chat. Spoki routes inbound leads from HubSpot or Salesforce to the on-duty agent and logs the conversation back to the contact record for compliance.

Why real estate runs on WhatsApp

Real-estate buyers research on portals (Idealista, Immobiliare.it, Rightmove), submit a form, and then expect a reply within minutes. Email is too slow and phone calls go to voicemail. WhatsApp is the channel where leads actually answer — and where you can share floor-plans, photos and video tours inline. Spoki routes the lead from your CRM to the available agent, books the property visit, and keeps the full conversation searchable for compliance.

Top WhatsApp use cases for real estate

1. Inbound portal lead routing

A lead submits a form on Idealista or your own site → Spoki dispatches a templated WhatsApp message to the right agent within 60 seconds, with the full property context.

2. Tour and visit scheduling

Buyers pick a slot via a Spoki link inside the chat; the appointment lands on the agent’s calendar and a reminder fires 24h and 1h before.

3. Listing alerts on saved searches

When a new listing matches a buyer’s saved criteria, Spoki sends a WhatsApp template with photos and a deep link — open rate >95%.

4. Post-visit follow-up and offer collection

Automated 24h follow-up after the tour with a feedback form and a one-tap "make an offer" button that pre-fills the buyer’s details.

Spoki capabilities for real estate

CRM integrations: HubSpot, Salesforce, Pipedrive

Bidirectional sync of contacts, deals and conversation history. No copy-paste between systems.

Lead-routing automations

Round-robin, availability-aware, or geo-based assignment to the right agent.

Calendar and tour-scheduling links

One-tap booking inside WhatsApp, integrated with Google Calendar and Outlook.

Multi-agent shared inbox

Agents see assigned conversations only; managers can audit any thread for compliance.

Audit-friendly conversation logs

Every message is timestamped, searchable and exportable for AML/KYC requirements.

WhatsApp real-estate FAQ

Is using WhatsApp for real-estate transactions GDPR-compliant?

Yes. Spoki uses the official WhatsApp Business API and stores all conversations in EU data centres. Agencies collect explicit opt-in at the point of lead capture and can export, anonymise or delete conversations on request.

Can I share property photos, floor-plans and videos in WhatsApp?

Yes — Spoki supports image, PDF, video and document sharing up to 100MB. Floor-plans and brochures send as inline previews so buyers don’t have to leave the chat.

How does Spoki integrate with my CRM?

Native integrations for HubSpot, Salesforce and Pipedrive (plus Zapier/Make for everything else). Lead → conversation → deal stage updates flow both ways automatically.

Can I run a multi-agent agency from one WhatsApp number?

Yes. Spoki layers a multi-agent inbox on top of the official WhatsApp Business API number. Agents see only their assigned threads; managers can reassign, audit and export.

How fast is the lead-response time after Spoki goes live?

Most agencies move from a 30-60 minute average response to under 60 seconds within the first week, simply because portal leads now route to the on-duty agent’s WhatsApp instead of an inbox.

What is Spoki?

Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

• Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

• Manage customer support: Multi-operator team management with ticketing system and conversation routing

• Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

• Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

• AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

• Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

How does the WhatsApp Business API work?

The WhatsApp Business App and the WhatsApp Business API (used by Spoki) are two completely different solutions designed for different business needs:

WhatsApp Business App: • Designed for small businesses and sole proprietors • Manual message management • Limited to 5 devices simultaneously • Maximum 256 contacts per broadcast • No automation capabilities • Free but with significant limitations • No CRM or integration support

WhatsApp Business API (Spoki): • Designed for medium to large businesses • Unlimited operators: Your entire team can manage conversations simultaneously • Unlimited broadcasts: Send messages to thousands of contacts • Advanced automation: Chatbots, automatic responses, intelligent workflows • CRM integration: Connect with your existing tools (HubSpot, Salesforce, etc.) • Analytics & reporting: Detailed statistics on your communications • No ban risk: Official API approved by Meta for bulk messaging • Cloud-based: No need to keep a phone connected • Multi-channel: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

Spoki offers three pricing tiers: a Free plan at €0/month for basic WhatsApp support and live chat, a Service plan starting at €19/month with AI-powered customer support and unlimited automations, and a Marketing plan starting at €49/month with bulk campaigns and advanced analytics. All plans include unlimited operators at no extra cost. WhatsApp conversation fees are charged separately by Meta based on usage volume.

Is there a free trial?

Yes, Spoki offers a permanent Free plan at €0/month that includes live chat with unlimited operators, basic automations, and a ticketing system. This allows businesses to test core WhatsApp Business API features before upgrading. Paid plans start at €19/month for the Service tier and €49/month for the Marketing tier, with no long-term contracts required.

Can I integrate Spoki with other tools?

Spoki integrates with thousands of platforms through native integrations, Zapier, Make (Integromat), and Webhooks.

Native Integrations:

• E-commerce: Shopify, WooCommerce, PrestaShop, Magento

• CRM: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign

• Marketing: Mailchimp, Google Sheets

• Payment: Stripe, PayPal

• Support: Zendesk

Via Zapier/Make:

Connect to 4,000+ platforms including: • Google Workspace (Sheets, Calendar, Drive) • Microsoft Office 365 • Slack, Trello, Asana • WordPress, Webflow • Custom apps via API

Webhooks & API:

Full REST API for developers to build custom integrations.

WhatsApp for real estate: lead routing, tour scheduling and listing follow-up