Spoki vs Intercom

When to choose Spoki

You are on WooCommerce, Prestashop, Magento, BigCommerce or custom ecommerce

You want broadcast WhatsApp campaigns (not just reactive chat)

You need a unified CRM, deal pipeline and ticketing

You want multichannel (WhatsApp + Instagram + SMS + Email + Voice)

You operate in the EU and need GDPR-native with EU data residency

Feature comparison

Feature	Spoki	Intercom
Focus	Marketing + CRM + Commerce	Intercom standard
Ecommerce	Shopify, WooCommerce, Prestashop, Magento, BigCommerce, custom	Intercom standard
WhatsApp broadcasts	Yes — segmented, template-approved	Intercom standard
Conversational CRM	Yes — contacts, pipeline, tickets	Intercom standard
Multichannel	WhatsApp, Instagram, SMS, RCS, Email, Voice	Intercom standard
AI agents	Yes — catalogue-trained, multilingual	Intercom standard
Abandoned cart recovery	Native, any ecommerce	Intercom standard
Data residency	EU (Italy)	Intercom standard
Meta Tech Partner	Yes	Intercom standard
Languages	6 (EN, IT, ES, FR, DE, PT)	Intercom standard

FAQ

Can I keep my WhatsApp number when migrating?

Yes. Phone numbers are portable between BSPs through the official Meta process; Spoki handles the migration.

Is Spoki more expensive than TextYess?

Spoki is cheaper at low message volumes (pay-as-you-go) and comparable or cheaper at scale when you consider the included CRM, multichannel and broadcast features.

Does Spoki support non-Shopify ecommerce?

Yes — native plugins for WooCommerce, Prestashop, Magento, BigCommerce plus Zapier, n8n and custom REST API.

What is Spoki?

Spoki is a comprehensive WhatsApp Business API platform that enables businesses to transform WhatsApp into a powerful channel for marketing, sales, and customer support.

With Spoki, you can:

• Automate communications: Send automated messages, create chatbots, and set up intelligent workflows

• Manage customer support: Multi-operator team management with ticketing system and conversation routing

• Increase sales: Recover abandoned carts, send payment requests, and manage your product catalog directly on WhatsApp

• Marketing campaigns: Send bulk messages to thousands of contacts with personalized templates

• AI-powered features: Leverage artificial intelligence to automate responses and qualify leads 24/7

• Integrate with your tools: Connect with over 4,000 platforms including CRM, e-commerce, and marketing tools

Spoki is an official Meta Tech Partner, guaranteeing reliability, security, and access to all official WhatsApp Business API features.

How does the WhatsApp Business API work?

The WhatsApp Business App and the WhatsApp Business API (used by Spoki) are two completely different solutions designed for different business needs:

WhatsApp Business App: • Designed for small businesses and sole proprietors • Manual message management • Limited to 5 devices simultaneously • Maximum 256 contacts per broadcast • No automation capabilities • Free but with significant limitations • No CRM or integration support

WhatsApp Business API (Spoki): • Designed for medium to large businesses • Unlimited operators: Your entire team can manage conversations simultaneously • Unlimited broadcasts: Send messages to thousands of contacts • Advanced automation: Chatbots, automatic responses, intelligent workflows • CRM integration: Connect with your existing tools (HubSpot, Salesforce, etc.) • Analytics & reporting: Detailed statistics on your communications • No ban risk: Official API approved by Meta for bulk messaging • Cloud-based: No need to keep a phone connected • Multi-channel: Integrate WhatsApp with SMS, Voice, and other channels

How much does a Spoki subscription cost?

Spoki offers three pricing tiers: a Free plan at €0/month for basic WhatsApp support and live chat, a Service plan starting at €19/month with AI-powered customer support and unlimited automations, and a Marketing plan starting at €49/month with bulk campaigns and advanced analytics. All plans include unlimited operators at no extra cost. WhatsApp conversation fees are charged separately by Meta based on usage volume.

Is there a free trial?

Yes, Spoki offers a permanent Free plan at €0/month that includes live chat with unlimited operators, basic automations, and a ticketing system. This allows businesses to test core WhatsApp Business API features before upgrading. Paid plans start at €19/month for the Service tier and €49/month for the Marketing tier, with no long-term contracts required.

Can I integrate Spoki with other tools?

Spoki integrates with thousands of platforms through native integrations, Zapier, Make (Integromat), and Webhooks.

Native Integrations:

• E-commerce: Shopify, WooCommerce, PrestaShop, Magento

• CRM: HubSpot, Salesforce, Pipedrive, Zoho, ActiveCampaign

• Marketing: Mailchimp, Google Sheets

• Payment: Stripe, PayPal

• Support: Zendesk

Via Zapier/Make:

Connect to 4,000+ platforms including: • Google Workspace (Sheets, Calendar, Drive) • Microsoft Office 365 • Slack, Trello, Asana • WordPress, Webflow • Custom apps via API

Webhooks & API:

Full REST API for developers to build custom integrations.