Brand Guidelines
Everything you need to represent Spoki consistently.
Edition styles
Editing rules to keep a consistent rhythm and feel across all Spoki video content.
Transitions
Use subtle, tech-inspired and modern motion. Pan and swipe up, down, left or right are good references, but not a restrictive list. Avoid bouncing, shake, pop, wiggle and playful or childish motion effects.
Keep motion subtle, tech and modern
These examples define the visual direction, not a closed list. Choose controlled movements that support the message and feel consistent with Spoki.
- Pan / swipe
- Use clean movement up, down, left or right.
- Subtle motion
- Keep movement smooth, controlled and purposeful.
- Avoid playful motion
- Avoid bouncing, shake, pop, wiggle and childish effects.
Pacing
Keep a brisk rhythm — 2–4s per shot for social, 4–8s for long-form. Cut on action to maintain energy.
Social 2–4s
Long-form 4–8s
Cut on action
Keep a brisk rhythm
Social content needs short shots. Long-form can breathe a little more, but every cut should still feel intentional and energetic.
- Social 2–4s
- Quick shot changes keep attention high.
- Long-form 4–8s
- Slightly longer shots, still purposeful.
- Cut on action
- Change shot while the subject is moving to keep energy.
Color grading
Keep natural skin tones. Avoid heavy filters. Use the brand green (#16D46D) for accent graphics and lower-thirds only.
What really works ✓
Adjust the image for white captions
Slightly reduce exposure, luminosity and saturation to calm bright footage and give white captions consistent contrast. Treat these values as a starting point and preserve natural skin tones.
- Exposure
- -10
- Luminosity
- -10
- Saturation
- -14
Music & sound
Choose a soft, modern, tech-inspired style that feels fluid. Keep the voice clear and primary. Avoid heavy music, techno, rock and metal.
Soft tech sound
Loudness (LUFS)
By track
Avoid heavy styles
Keep sound soft, modern and fluid
Choose subtle, tech-inspired music with a smooth flow. It should support the edit without competing with the voice or making the content feel heavy.
- Soft tech sound
- Modern, fluid and understated — voice stays primary.
- Loudness (LUFS)
- Depends on the song. Balance music under the voice — don’t lock a fixed LUFS target.
- Subtle SFX
- Add light hits on transitions and key beats only.
- Avoid heavy styles
- Avoid heavy music, techno, rock and metal.